Samuel Richards

Samuel Richards Email and Phone Number

Vice President, Customer Development @ WHY Brands, Inc.
Bentonville, AR, US
Samuel Richards's Location
Bentonville, Arkansas, United States, United States
Samuel Richards's Contact Details

Samuel Richards work email

Samuel Richards personal email

n/a

Samuel Richards phone numbers

About Samuel Richards

I am an enterprising, directive, and results-driven Director of Sales who thrives in fast-paced and dynamic working environments. My 16 years of combined experience in sales management and staff recruitment have prepared me to continually take on new and more complex challenges with additional responsibilities and interesting problems to solve. My background showcases my expertise in the fields of sales strategies, executive leadership, and collaboration. My peers, clients and business partners alike recognize me as an effective communicator, relationship builder and astute leader. I take pride in exceeding goals and creating processes to help replicate similar results.

Samuel Richards's Current Company Details
WHY Brands, Inc.

Why Brands, Inc.

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Vice President, Customer Development
Bentonville, AR, US
Website:
pepsico.com
Company phone:
0800 274 777
Samuel Richards Work Experience Details
  • Why Brands, Inc.
    Vice President, Customer Development
    Why Brands, Inc.
    Bentonville, Ar, Us
  • Pepsico
    Senior Director / General Manager, Pepsico Foods - Sam'S Club
    Pepsico Jan 2023 - Present
    Purchase, New York, Us
  • Pepsico
    Senior Director Of Sales, Pepsico Convenience - Walmart
    Pepsico Apr 2022 - Jan 2023
    Purchase, New York, Us
  • Pepsico
    Director Of Sales, Quaker - Walmart
    Pepsico Jul 2020 - Mar 2022
    Purchase, New York, Us
    • Serve as primary director for Quaker and partner to customer for Walmart business, collaborating cross-functionally to achieve deliverables.• Build and establish joint business plan with customer in Q4 2020, drawing from extensive product training to deliver short and long-term growth for Quaker and category through execution and partnership.• Leverage historical data to validate active strategy and calibrate priorities accordingly.• Identify key opportunities to guide sales, recommendations, joint initiatives, and internal priorities, subsequently strategizing financial goals uniquely tailored to client and business needs.
  • Pepsico
    Zone Sales Director - Frito Lay
    Pepsico May 2017 - Jul 2020
    Purchase, New York, Us
    • Developed and implemented 4 recruitment, retention, and corrective action strategies, sourcing talent from within and outside the organization for key contributing roles to ultimately lead a team of 238 sales associates through 17 direct reports. Additionally, managed team dynamics through latest compensation structures throughout tenure.• Principally conducted monthly meetings and facilitated weekly calls and bi-weekly individual sessions, driving execution for sales growth, innovative distribution, and share gains from 2017 to 2020.• Assessed current engineering and streamline route structures with latest solutions, collaborating with 10 Key Account Managers to achieve 2.9%+ targets.• Optimized portfolio to ensure chain and non-chain customers were profitably nurtured, exceeding Unsaleables Plan at 97.4%, Service at 99.1% SAS, and Precision Ordering of 96.2% usage. Moreover, surpassed YTD Ticket Sales Plan by achieving 105.5% in FY 2020.
  • Pepsico
    Region Sales Manager - Walmart
    Pepsico Aug 2015 - May 2017
    Purchase, New York, Us
    • Chiefly managed schematics, validated XPC and updated Box to ensure clarity for Blueprint geographies between 2015 and 2017.• Responsible for exceeding target, growing share, developing team, and partnering with RBT. Created, communicated, and implemented 3 Region-level tactics to increase Walmart sales, transforming the RBT view of Walmart account team and exceeding 2015 Walmart Ticket Plan at 100.6%.• Recognized importance of embracing dynamic of employee transitioning from RSM to MSM, forging long-lasting, quality relationships throughout all efforts.• Managed X impromptu MSM promotions and efficiently onboarded backfill, eventually generating revenue growth of 7.8%+ in FY 2016.• Deftly balanced internal and external communication for all Walmart businesses within region, exceeding 2016 Walmart Net Sales Plan at 101.4%.• Consistently set standards by drawing from core staffing practices to become accountable for Customer DVP (1), RVP (2), and Market Call wiring in 34 markets through 2 MSMs, developing fact-based and sustainable connections with DVP/RVP partners, creating strong ties within the community.• Executed regular buyer calls, identifying customer needs and priorities and creating fact-based selling presentations, exceeding 2016 Sam’s Club Net Sales Plan at 101.5%.
  • Pepsico
    Market Sales Manager - Walmart
    Pepsico Apr 2014 - Aug 2015
    Purchase, New York, Us
    • Entrusted with delivering performance to plan and share across 14 markets/2 zones throughout 2014 and 2015, exceeding 2014 Ticket Sales Plan by 104.6% LY.• Proactively led internal/external communication between Market Managers, Zone Directors, and their teams, transforming 5 autonomist leaders into endorsers and mandators.• Identified 3 demand and deficiency trends for long-term planning, presenting Region-specific strategy to RBT: P12 in 2014 and P6 in 2015.• Fostered relationships in formal/informal settings, one-on-one and in groups, increasing service execution by 4% in Q1 2015.• Efficiently resolved various customer issues daily/weekly/monthly with mutually beneficial solutions, eventually serving on National D82 Immediate Consumption Team in 2014.
  • Pepsico
    Zone Business Manager - Frito Lay
    Pepsico Jul 2011 - Apr 2014
    Purchase, New York, Us
    • Demonstrated proficiency in Over and Short management, creating control process for Unsaleable performance at 96.5% PY and yielding $58M BTP.• Chiefly managed new hire onboarding process to ensure no capability voids, achieving representation targets of 4 diverse promotions and 5 diverse hires in 2013.• Took initiative to execute P13 engineering modification to P4’s Super GTM solution in addition to leading labor, sales settlement, retention, efficiency, and safety year-round, achieving Expense Plan of 99.7% in 2013 which had not been achieved since 2005.• Tasked with managing people coverage, efficiency, and expenses year-round, led on-boarding process to stabilize retention efforts from 0 New Hire turns YTD to 1 FTM voluntary turn in 2011. Moreover, achieved female and POC representation targets through Q4 strategy in 2012.• Collaborated with colleague to co-develop high tenured Self-Nomination aspirant to SDL capacity, identifying high potential for Self-Nomination opportunity in 2011.• Upon demonstrating core competencies, was entrusted to manage $15.6M P&L budget with 5% contingency expectations, ensuring maximization of budget expenditure.• Proactively lobbied for additional headcount to launch P5 Super-structure GTM solution, generating $20.2M in revenue in Q1 2012.
  • Pepsico
    District Sales Leader - Frito Lay
    Pepsico Jan 2008 - Jul 2011
    Purchase, New York, Us
    • As a graduate having entered the workforce, drew from interrelated skillsets garnered from varied earlier experiences to manage 33 accounts across supermarkets, mass merchandise, and club channels, garnering $9.9M in revenue in FY 2009.• Wired with key customers such as Walmart, Publix, Sweetbay, Albertsons, and Winn-Dixie, forging key business relationships from 2008.• Utilized marketing and business administration experience to serve as Region Subject Method Expert for the Share Growth initiative, administering sales growth, invoice balancing, and development of 14 Route Sales Representatives to lead the region planks by ranking #1 in Service with a score of 99.9% and #5 in Share Growth in 2011.

Samuel Richards Skills

Leadership Management Team Building Sales Recruiting Human Resources Software Documentation Sales Management Sales Operations Inventory Management Forecasting Account Management Powerpoint Marketing Strategy Training Negotiation Iri Strategic Planning Direct Store Delivery Marketing Customer Satisfaction Operations Management Cross Functional Team Leadership Retail Business Management Customer Service Team Leadership Public Speaking Merchandising Microsoft Excel Consumer Products Market Planning Product Marketing Communication Key Account Development Time Management Budgeting P&l Management Fast Moving Consumer Goods Project Management Grocery Competitive Analysis Strategy Business Development Public Relations Research Microsoft Word Event Planning Social Media Customer Retention

Samuel Richards Education Details

  • Florida International University
    Florida International University
    General
  • Florida State University
    Florida State University
    Marketing And Sociology

Frequently Asked Questions about Samuel Richards

What company does Samuel Richards work for?

Samuel Richards works for Why Brands, Inc.

What is Samuel Richards's role at the current company?

Samuel Richards's current role is Vice President, Customer Development.

What is Samuel Richards's email address?

Samuel Richards's email address is sa****@****ico.com

What is Samuel Richards's direct phone number?

Samuel Richards's direct phone number is +185032*****

What schools did Samuel Richards attend?

Samuel Richards attended Florida International University, Florida State University.

What are some of Samuel Richards's interests?

Samuel Richards has interest in The Pomegranate Cafe, Hughley Show, Moderntailor, Brendan Meyers, Knotted, Allyson Felix, App Page, Inc, Coupons 101, Children.

What skills is Samuel Richards known for?

Samuel Richards has skills like Leadership, Management, Team Building, Sales, Recruiting, Human Resources, Software Documentation, Sales Management, Sales Operations, Inventory Management, Forecasting, Account Management.

Who are Samuel Richards's colleagues?

Samuel Richards's colleagues are Taylor Cassidy, Jessie Rhode, Mohamed Sherif, Kaylie Flesher, Joseph Allsbrook, Fernanda Ixchel Rodríguez García, Ajitha Koduri.

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