In my current role of Digital Operations Manager I drive pragmatic change strategy to support the commercial outcomes for GPC’s Pureplay ecommerce BU’s. Using my experience across multiple facets of GPC allows me to focus on operational integration to GPC. Incorporating ways of working while ensuring the Pureplay Digital Channels lean start-up methodology and culture remain a core competency. In my role I am responsible for harbouring innovative thinking and encouraging proactive approaches to Automotive ecommerce.

In 2020 I was promoted to E-Commerce & Merchandising Manager – 4x4. This innovative first of its kind startup within GPCAP was a great opportunity for me to transfer my brand management capabilities into the digital space. Responsible for the retail trade, product range and the Supplier/Brand relationship for 4WD247.com. Using market information, internal sales and customer information I was responsible for the develop, implementation, and execution of retail strategy that aligned with marketing plans. With a focus on driving revenue growth and profit for our new 4wd247.com joint venture.

In my role as Senior Product Manager 4x4 my primary responsibility was identifying new and innovative product opportunities to enable sustainable growth. This covered all 4x4 sales channels across Retail, Trade, Industrial and Mining and included B2B, B2C and our new digital sales channels. This was a hands-on role that included working with our QA team for test fitting, analysis and ensuring the new products are fit for purpose before being released into the market. The role will be supported by the GPC Merchandise Team to enable the strategic and successful release of new products into the market. This role was instrumental in continuing to build our Drivetech 4x4 and Maxi Trac brands. I establish strong relationships and growth opportunities with key 4x4 industry leading brands and suppliers, both domestic and international.

To drive the profitability, growth and return on investment of the Drivetech 4x4 and Maxi Trac programs for Motospecs. Manage and lead the processes through which the Product Management team provides product to the market, whilst adhering to company policy and statutory legislation. Drive innovation and strategic direction to the 4x4 business for sustainable growth across B2B and future B2C sales channels.

I was rewarded for my hard work and dedication to the business, with a promotion in March 2013 to the position of Business Development Manager – 4x4. With my knowledge and experience at Motospecs on the product side, this would provide a solid basis for my new role.My focus and responsibility in this role were to develop sales opportunities for Motospecs in the 4x4 Product Groups. I achieved this by actively, managing and growing existing accounts, finding new business prospects and by developing new markets for current 4x4 products. I provide the product teams with innovative thinking to help seek out new product opportunities for the business. My success in this role was proven and acknowledged by the Motospecs business at the 2014, 2015, 2016 and 2017 Annual Awards Night where I was presented with the High Achiever award for consecutive years.

In my role as Product Manager, I was responsible for the 4WD Engine, body and electrical product groups as well as 4WD brake and clutch product groups under the Drivetech 4x4 brand. My role was to ensure that a continued range of new programs and product lines were rolled out in these product groups to ensure overall continued sales opportunities and development of the 4WD business. I was also instrumental in the development and launch of Drivetech SumoSprings in the Australian and New Zealand markets. Through my focus and drive, I worked with an overseas supplier to bring this innovative, world first product to the life. I ensured that it was suitable for the Australian and New Zealand car parcs. During my time in the role of Product Manager, I was awarded a Motospecs High Achiever award at the annual Motospecs Awards Night in August 2013.My collaborative approach and professionalism ensured success in this role, and it would be the grounding I needed to further progress in the Motospecs business.

In September 2011 I joined the Motospecs team in the role of Category Assistant within the Drivetech 4x4 product/merchandise team. Over a short period of time in this cross functional and supporting role, I demonstrated initiation, potential and a good overall business understanding. I was identified in the business as someone who possessed the values of the business and potential to add value to Motospecs. I was promoted to the position of Product Manager in July 2012.