Samuel Hendrix Email & Phone Number

Seattle, Wa, Us

Seattle

- Improved leadership and stakeholder alignment across teams and organizations by creating a product release platform and roadmap process.- Led annual narrative and news planning process across product marketing, go-to-market, and creative teams.- Planned and led execution for go-to-market campaigns with cross-functional teams and digital channel owners. - Presented and communicated strategic annual plans to program Directors and Managers across Microsoft.

Greater Seattle Area

- Increased thought leadership and brand awareness through an integrated rebranding campaign for Microsoft Security, exceeding company targets.- Planned and executed digital customer journeys for our digital events.- Identified, tracked, and reported measurable goals for each marketing program and across multi-channel campaigns (social, paid media, web, blog, etc.)- Extensive project management aligning stakeholders to ensure consistent storytelling for maximum impact across channels and markets.

Greater Seattle Area

- Increased marketing qualified leads through targeted content and email nurturing campaigns.- Developed integrated marketing campaigns and digital content strategies leveraging social, paid media, email, and web channels for Microsoft 365 demand generation.- Led content development and briefing with agency partners to ensure the highest quality content and creative output.

Greater Seattle Area

Defined, built, and launched a marketplace for accountants and financial services professionals.Developed a pre-launch traction strategy for a new Seattle startup. My primary goal was to create the strategy & execution plan that defined our user acquisition strategy. Here I led company content strategy to connect with new customers across owned, earned, and paid media channels. This included managing paid social budget and audiences to expand reach through Facebook and LinkedIn.As the second hire, I was also given the opportunity to define, scope, and execute product features based on customer feedback. All while working with developers and designers to ensure product was delivered on-time and within budget. Other responsibilities included:- A/B testing landing pages and messaging- Managed paid search strategy & budget- Developed SEO strategy to ensure site was visible through search engines- Writing & testing page/product copy- Outreach to influencers and publications for increased exposure- Content writing on blog and external publications- Collect user feedback to refine product/service features- Define, scope, and execute new product features with development team- Develop advertising & revenue streams

Seattle, Wa

Consistently delivered on client goals, tripled agency revenue, doubled team size, and maintained a high client retention rate in three years.Managed team of content strategists, writers, and designers to develop and execute successful client content marketing strategies. Identifying and working with industry influencers to increase brand exposure and amplify messaging. Collaborated across social, PR, paid, search, and brand departments to develop integrated campaigns. Worked with publishers, large ecommerce, mobile app, and B2B clients to research and create content targeted at specific demographics. Managed audience segments in social and email campaigns to deliver targeted messaging at strategic stages of the customer life-cycle.

Greater Philadelphia Area

Responsible for developing search marketing strategies to drive success for local, international, and Fortune 500 companies. Account management to communicate goals, strategies, projections and successes for C-Level executives. Created innovative search strategies to drive traffic, conversions, and ROI for long-term success. Implemented strategies and promotions through long-term, relationship driven outreach. Developed conversion focused content strategies targeting customers across the entire customer life-cycle.

Columbia, Missouri Area

Responsible for in-house SEO efforts, PPC management, and lead consultant for client search marketing strategies. Developed internal workflow and project management processes to lead consulting team and maximize client performance. Created a series of audits to highlight strengths and weaknesses in client web marketing strategy. Managed in-house SEO and PPC strategies resulting in increased monthly visits to ServiceNoodle.com over 300% between January 1, 2011 and December 31, 2011.

Columbia, Missouri Area

Responsible for increasing awareness of non-profit mission of “building a healthy and active community." Worked with marketing team to create community campaigns promoting organization mission. Received Google Grant for non-profit organizations to drive search traffic through Google AdWords platform. Developed research project to discover insights into college student demographic and more effectively target cycling classes.

Columbia, Missouri

Responsible for assessing client performance and leading promotional strategies on a national scale. Performed keyword research and competitor analysis to develop unique approach for client link building strategies. Engaged in outreach to identify publications for client link building and promotional use. Conducted audits and completed client performance reports to identify improvements in SEO efforts. Developed print and video content for promotional and website use.

Responsible for leading promotional division to increase student awareness and following of the University television station. Performed market research to more targeting student body for more effective program scheduling. Worked with multiple departments to set and meet station viewership goals. Organized campus watch parties to attract students to new programming.