Samuel Hess Email and Phone Number

Mars Wrigley, Thomas’, Orkin, Arnold/Brownberry/Oroweat Bread

Orkin, Arnold/Brownberry/Oroweat Bread

- Implemented the credit union's first comprehensive marketing campaign, operating as client lead, to partner with a financial education startup, generating brand awareness through an engaging brand act promoted via social media, OOH digital banners, and print flyers.- Helped enable a smooth merger transition for FMSCU members and employees.- Managed four committee heads leading teams of 5-8 student interns over four semesters.

- Led monthly rotational teams of 3-5 students through project kick-off, creative development, and revisions processes. This led to successfully developing valuable promotional documents spanning social media, OOH, and email marketing.

Miller Lite, Coors Light, Oma Fertility- Collaborated with Creative, Strategy, Media, and Production teams in order to aid the development of fully integrated national campaigns for Miller Lite and Coors Light.- Served as the project executor for Evergreen, Seasonal, and Localized campaigns; partnered with clients and agency partners to ensure feedback and expectations were effectively communicated and exceeded.- Manage day-to-day executions for all activations by owning all creative trafficking, talent management, and client feedback.

Neighborly Brands- Performed social and digital media brand audits on Neighborly sub-brands to inform both Neighborly corporate and franchise owners on areas of opportunity, best practices, and pain points to form a more cohesive brand across social and digital channels.

New Business, TrueName- Performed industry and consumer research using Meltwater, Mintel, and other information sources to develop client creative territories. - Automated staffing documents to streamline internal understanding of resources. - Provided research and insight into emerging Metaverse and Web3 technologies.

Little Caesars, Pampers, Choice Hotels, New Business- Performed primary market and consumer research using digital research tools for Pampers and Choice Hotels contributing to relevant consumer insights that better-guided brand and social strategy across communication channels.- Executed trend and industry analysis for campaign development and brand positioning for new business opportunities and existing clients. - Built out and maintained internal project schedules and allocation of resources to maximize employee productivity via Monday.com.