Senior Marketing Operations Manager
Current•Manage and administer marketing automation via Hubspot, as well as integrations with other platforms such as Infotelligent, ZoomInfo, and LinkedIn.•Partner with internal stakeholders from marketing and sales on lead-flow initiatives that impact sales and business development efforts.•Own tools and processes to deliver efficiencies in campaign and lead management, improving how marketing-generated leads progress through the funnel for optimized conversion.•Own overall operational strategy for attribution, tracking, and reporting of marketing performance.create and maintain dashboards and reports to track marketing KPIs and measure campaign effectiveness.•Proactively own process improvements while driving change and efficiencies across marketing programs, systems, reporting, and more.•Analyze data and provide recommendations to enhance marketing effectiveness.•Execute marketing campaigns to drive customer engagement and lead generation, while monitoring and reporting on campaign performance to optimize results.•Stay up-to-date with industry regulations and ensure that marketing activities comply with relevant laws and guidelines, such as GDPR.