Market analysis across EMEA, and further afield where implicated.Working with traffic management to enhance the digital performance during peak periods for enterprise retail, DTC, government, and financial services organisations.Analysing to identify demand-related web and app crashes and driving direct value by safeguarding user experiences.Coaching teams to ensure market monitoring, strategic networking and partnerships are responsive to the newest and most critical client needs for reliability and efficiency in traffic management.

• Strategic Business Development in the UK and Ireland.• Market monitoring across all English-speaking markets.• Expanded business development into new industries, broadening our global market presence.

• Managed all marketing and sales enablement activities, overseeing marketing strategy development and execution.• Led the rebranding initiative to align with evolving market demands and customer expectations.• Planned and directed the development of the company’s website; coordinated all social media activities.• Produced sales enablement materials, including brochures, sales kits, and presentations, supporting sales efforts and improving customer engagement.• Collaborated with cross-functional teams to ensure a cohesive brand message.

• Coordinated brand activation campaigns for Bargain Booze, Wine Rack, and Select Convenience facias, enhancing brand visibility and engagement.• Strategically aligned social media content with core interests of key customer segments, such as implementing prime-time TV themed competition posts, which significantly enhanced organic engagement metrics.• Tailored promotions to align with regional advertising laws, ensuring compliance while maximizing campaign effectiveness.• Set up new initiatives to align our product offering with fast-evolving trends in the UK beverage market, ensuring relevance and competitiveness.