Sam Kelly Email & Phone Number

Sydney, Nsw, Au

Surry Hills, New South Wales, Au

B&T Best of the Best Agency Leaders 2024Campaign Magazine Social Media Agency of the Year - Gold 2023Campaign Magazine #2 Agency Leader of the Year 2022Campaign Magazine Social Media Agency of the Year 2022Australian Influencer Agency of the Year 2022AIMCO Influencer Campaign of the Year 2022AdNews Most Innovative Campaign of the Year 2022

Surry Hills, New South Wales, Au

My mission is to cement Hello as a top tier integrated communications, content, social media and performance agency. Our 40 strong strategy, data science, content, accounts, community management, performance media, events, talent management and influencer teams boast some of the brightest sparks in the Australian media and marketing landscape.As General Manager and chief strategist, I oversee an $8M+ end-to-end operation that includes new business, strategy & delivery.More broadly I’m responsible for our value proposition, product (services) and capabilities (technology and people) with a personal mandate to build a hybrid new world agency that sits at the forefront of digital transformation. Leveraging my marketing, communications and digital innovation background, I am responsible for interpreting my clients business challenges and converting them into data-driven, strategies and marketing programs.Current portfolio includes Uber, Uber Eats, Amazon Prime Video, Amazon.com.au, NSW Government, Schneider Electric, Clipsal, JLL, headspace, Salesforce + Trailhead, Pet Stock & more.

Surry Hills, New South Wales, Au

Responsibilities:- New business & partnerships - Revenue- Key client relationships - Retention - Lead Strategist - Insights, ideation and strategy- Management of 20 staff: client services and specialist team (design, production, media, influencer and integration) Results:- Delivered $10M+ in new revenue over 2 years- Scaled team from 11 - 30+- Increased capabilities by establishing influencer and production offering- Won and maintained key accounts: Uber, Uber Eats, Amazon Prime Video, Amazon.com.au, Schneider Electric, Clipsal, NSW Government, Virgin Australia, China Airlines and more- Winner SEM Rush content marketing program of the yearHeadlines:- Launched Amazon Prime Video in Australia with first original The Test- Launched Uber Pet in Australia- Launched Jump e-Bikes & e-Scooters across ANZ- Led Virgin Australia’s “Footy Family” platform which wrapped their AFL sponsorship- Led Australia Day Live program 2019 & 2020- Led Uber Eats “Your Local Food Fest” during Covid generating $XM in revenue for small business - Led Clipsal sponsorship of TV show The Block- Led Uber’s sponsorship event & coverage of F1, Melb Cup and Aus Open 2019 & 2020- Led Taylor’s Wines world first global integrated talent campaign

Sydney, New South Wales, Au

Member of The Audited Media Association of Australia (AMAA) board. The AMAA is an industry organisation that brings together advertisers, media buyers and media company members with a common interest in accountability for advertising investment.

Sydney, Au

Elected by Guiding Council in April 2023 Increasing confidence and trust in influencer marketing through best practice, education and transparency.The Australian Influencer Marketing Council (AIMCO) was formed by experts from across the marketing community providing leadership to guide the industry on best practice in order to establish a baseline of accepted practices when engaging in influencer marketing. AIMCO is an alliance of Australian companies engaged in influencer marketing working together to elevate best practice in order to address industry trust and transparency issues. Its aim is to foster a united voice of industry professionals to provide guidance and knowledge to this thriving marketing sector. AIMCO was formed by the Audited Media Association of Australia (AMAA), a not-for-profit industry association, in September 2019.

Sydney, Au

Sam has brokered over $50M in talent partnerships with local and global brands and talent. Connect, influence and inspire a tribal collective of fans not followers with Australia’s most influential sports marketing and influencer network. There is no questioning the power and influence of sport in Australia. It’s the reason why the world’s biggest brands invest billions of dollars into sporting partnerships yearly.Everyone has a team and everyone has a sporting idol. We’re a country of fans united and divided through our love of sport!Our “ little black book” allows your brand to partner with strategically aligned athletes across the country to leverage their profile and unlock millions of engaged fans.Let our athlete community help you create unique content and experiences that can be amplified through powerful social networks.Services - Athlete Management: commercial rights and sponsorship brokerage, career advice and life after sport consultancy.- Brand and Corporate Partnerships: events, content, campaigns and experiences.

Alexandria, Va, Us

Sydney, New South Wales, Au

Head of the marketing projects and innovation team responsible for driving all things customer (B2B/B2C) across the commercial group, including the digital, event, programs, policy, product development and major campaign strategy behind NSW Business Chamber's commercial (health, training, careers advice, youth and recruitment) portfolio. As the state's largest peak business organisation with 20,000 business members, over 60,000 customers nationally and revenue just under $200m/annum, it also ranked 299th in AFR’s top 500 private companies. Our team of 13 acted as an internal consultancy and agency across the groups commercial portfolio which included:• Health Solutions Group Australia – Health agency. • Belmore Nurses Bureau – Nursing agency. • Belmore Community Care – In-home care agency. • Alliance Community – New breed of community care agency. • Alliance Health – Nursing and in-home care agency. • RNS nursing – Nursing and in-home care agency. • ACT Nursing – Nursing agency. • Talent Options – Corporate recruitment agency. • Extrastaff – Temporary labor-hire agency.• Apprenticeship Careers Australia – Group Training Organisation• Apprenticeship Support Australia – Australian Government contract• Skillsroad.com.au – Australia's number 1 tech platform for career advice and entry-level jobs. • Skillsroad Show - Schools and community career advice roadshow. skillsroadshow.com.auResponsibility included strategy, brand development, web/mobile development, CRM and integration projects, integrated marketing campaigns, social and content production, digital production and automation, events and activations, mergers and acquisitions, community program development, sponsorship and event management, product development and CX consultancy.

Sydney, New South Wales, Au

Promoted internally three times across commercial group.Marketing Coordinator - Australian Business Limited Apprenticeship Centre. Skillsroad. Talent OptionsMarketing Executive - Australian Business Apprenticeship Centre. Skillsroad. Talent OptionsMarketing Manager - Apprenticeship Support Australia. Skillsroad. Talent Options

Youth culture, marketing and events agency specialising in retail and entertainment consultancy. - Hospitality Consultancy - We can put on a show!The firm consulted to Sydney's leading venues and hospitality groups including: Merivale, The Commodore Hotel, Cremorne Hotel, Albert's Tavern, Terrace Hotel, Cabana Bar, Greenwood Hotel, Roxy Hotel and more. Services included - activations, promotions and events, digital marketing and PR strategy, graphic design and video production, entertainment bookings, food and beverage consultancy, partnerships and sponsorship. - Retail Consultancy - We can find and engage customers!The business played a lead role in developing the Mass Nutrition Australia franchise role out with particular focus on the flagship store in Bondi, NSW. The scope included the go to market strategy: 4 major events in partnership with national charities, social media and influencer strategy piece (Australian Strength Coach, Sydney Roosters, NSW Blues and Wallabies), implemented in-store membership and loyalty technology with personlised automated coms workflows and other bespoke ATL/BTL advertising campaigns. - Events & Festivals - We can entertain the masses! During operation we ran three music festivals called "Forever Today" which attracted ticket sales in excess of 15,000. Headline acts included international award winning artists such as Calvin Harris, Tommy Trash, Timmy Trumpet, The Potbellez, The Stafford Brothers, Miami Horror, The Bagraiders, Sneaky Sound System, Sam La More, PNAU, The Presets and more. The business also hosted several "O Week" festivals at Sydney's top tier universities.

All round events, marketing, promotions and PR management role. Responsibilities across the group (bar, hotel, club) included:- Event management- Artist liaison and bookings: local and international touring- Media liaison- Marketing and promotions - social, digital and street teams- Ticketing, bookings and visitor liaison- Data collection and loyalty programs- Manage external promotions and outsourced events - Corporate function sales and management eg: product launches, fashion shows & film clips- Management of key partner relationships with Diageo and Red Bull

Education record

Bachelor Of Business Administration, Electives: Marketing, Management, Psychology

Education record

Certificate In Multichannel Direct Marketing

Certificate, Direct Marketing Copy Writing

Leading With Impact