Sam is Managing Director and owner of Sydney based integrated marketing agency, Hello Social - Campaign Magazine’s Social Media Agency of the Year and Influencer Marketing Agency of the Year 2022 & 23. He leads a team of 60 across strategy, creative, production, media, PR & connections, technology, shared services, marketing & sales and operations. Campaign Magazine ranked Sam #2 Agency Leader of the Year in 2022. He is a Board Director for the Audited Media Association of Australia (AMAA), Deputy Chair of the Australian Influencer Marketing Council and is an executive member of EO Sydney. An award-winning marketer and business leader, Sam has over 15 years of expertise in commercial value creation across multiple industries including experience with global brands such as Uber, Amazon and Virgin. Proven track record of achieving B2C and B2B market leadership in both mature and emerging markets. Champion of all things customer, he boasts hands on, in-house and agency experience across management, finance, policy and advocacy, brand development and planning, events, PR, digital marketing strategy, data and insights, CX, customer lifecycle management, sales alignment, product development and digital transformation.Considered a natural story teller and ideas man, he has successfully run his own businesses and delivered many new commercial products & services, brands, community programs and partnerships, ideas, events and campaigns from strategy, through to development and execution. He thrives in understanding the depth of specialisation but ultimately excels in bringing the right minds together. Sam understands intersections and adjacencies and can cross cultures and vantage points with ease.Sam’s passion is infectious - his ability to keep one eye on the horizon and push the strategic agenda, while the other is firmly focused on the detail of quality delivery, gives him the capability to drive growth and foster organisational unity in complex, fast paced and dynamic environments.