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Samuel Stephen is listed as Consumer Scientist at Bega Cheese Limited, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at simplot.com.au and a matched LinkedIn profile for Samuel Stephen.
Samuel Stephen previously worked as Sensory & Consumer Research Manager at Primo Foods and Senior Lecturer Sensory Science (part-time) at Rmit University. Samuel Stephen holds Applied Sensory And Consumer Science Certificate Program from University Of California, Davis.
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Highly regarded sensory/consumer insights/market research expert with 15+ years of progressive experience in quantitative sensory/consumer/market research and innovation within FMCG. Having outstanding conceptual, organizational, communication and presentation skills with a unique combination of leadership and analytical skills, I have the ability to think and work “outside the box” to gain consumer insights to drive business performance. I have a great passion for understanding consumers' preferences for food products in relation to marketing mix through statistical analytics and modelling. Extensive experience in managing a large number of quantitative market/consumer research projects using innovative methods and statistical analytics and modelling. Successfully managed over 1000 quantitative consumer/market research projects, including, concept, product and usage & attitude and provided insights to the Marketing and Product Development teams. I have in-depth experience in capturing research briefing, writing research proposals, setting up a hypothesis, research design, questionnaire (survey) development, fieldwork, data analysis, report writing and debrief presentation. I have great skill in communicating with a non-technical audience. I bring out the insights through a story in plain English. My Presentation style has been well appreciated by the stakeholders. I have great attention to detail. I ensure that the entire research design including the questionnaire is free from errors. Ensure that the right questions are asked to get the right information.Wide-ranging experience in applying statistical analytics and consumer segmentation to understand consumer behaviour. I have a great passion for understanding real “insight” behind the “numbers” by using customised advanced statistical analytics. I have good experience with Nielsen and IRi POS Scan data and Home Scan data while at Simplot and Primo Foods. Conversant with survey software EyeQuestion and SurveyMonkey and statistical/BI software packages, such as SPSS and XLSTAT and Microsoft Power BI.I have a strong educational background in sensory and consumer science and statistical analytics. I have a PhD in Food Science (Sensory & Consumer Science). I have published/presented 19 research papers covering NPD, sensory and consumer research.Appointed by Deakin University as the Chair, Food Science and Nutrition Advisory Board, Deakin University from 2011 to 2013 and as a member of the Board till August 2015.
Listed skills include Marketing Research, Consumer Insight, Product Innovation, Project Management, and 19 others.
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Melbourne, Victoria, Australia
Responsible for ensuring consumers are at the heart of product and packaging design by leveraging various sensory and consumer research tools from inception through to execution. Designing, executing and delivering consumer and sensory research solutions across the development process.
Brisbane, Australia
Primo Foods is part of JBS, the second largest food company in the world. Providing leadership to the newly created Sensory & Consumer Research function. My role is to establish this function from the ground up and provide leadership in the areas of sensory and consumer research. My role is also to implement sensory and consumer research program for NPD and QA.
Melbourne, Australia
Prepare lectures and practicals for students from undergraduate and postgraduate courses in Food Science.Provide lectures and practicals to the students as per the schedule. Provide tutoring to the students after the lecture.Evaluate examination papers / assignments. Provide feedback to the students.
Melbourne, Australia
Provide leadership in the area of sensory and consumer research, aligning with business strategies.Direct, oversee and manage consumer sensory research in the context of NPI in order to drive the Business to make informed decisions on product launches and provide sensory science expertise leading to profitable growth for Simplot Australia Pty Ltd.Build the capability for Simplot to manage and carry out sensory and consumer research in order to achieve operational excellence.Develop a team of skilled sensory technologists and sensory technicians through leadership.Achievements:Established Computerised Sensory Research Centre for the Company from scratch.Successfully computerised the consumer sensory insights management system (research brief to report) to ensure key learning and insights are widely accessible.Developed and deployed statistical analytics for the consumer research data. Influenced the cross-functional key stakeholders for bringing the consumer sensory research in-house.Ensured that only the winning products with optimised sensory profile were launched through well-designed consumer sensory research. This has helped enhancing Simplot Australia’s new product introduction (NPI) success rate, which is far above the industry norm.Developed competitor products insights through extensive consumer sensory research on Simplot products from various categories along with the corresponding competitor products. These competitor products insights provided leverage for NPD.Influenced the cross-functional group of stake holders of Simplot Australia to have on-pack claim based on consumer sensory research. For the first time in Simplot history, a comparative claim “#1 Voted Most Preferred Shoestring” has been made for Birds Eye Hot Chips. This claim is proving a clear sensory marketing advantage currently in the marketplace.Nominated twice for the covetous Simplot Managing Director’s Award for Outstanding Performance in 2006 and 2012.
Melbourne, Australia
Responsible for Sensory Science, Pilot Plant and Knowledge & Data Systems.
Melbourne, Australia
Responsible for sensory research function of the Company.Collaborate with the Retail and Foodservice Consumer Insights / Marketing Team to discuss current consumer sensory research, including projects carried out by external market research suppliers. Ensure that all their objectives are being met.Be a part of Company’s innovation process. Champion the use of NPI Stage-Gate Process and project management principles for the management of the sensory & consumer research aspects of NPI projects.Key achievements:Formulated Sensory Policy for the Company and helped establish the sensory & consumer research as part of NPI Stage-Gate Process.Developed and implemented a professional user-friendly Sensory Research Report. The current Sensory Research Report and recommendation are well recognized and appreciated by the stakeholders.Successfully partnered with research agencies for recruitment and fieldwork for selected projects on consumer sensory research.
Sydney, Australia
Managed consumer / sensory / market research projects for the top tier clients of Sensory Solutions.Responsible for the whole research process from reviewing the research brief, designing the research, writing strategic proposals, interacting with clients and fieldwork team, statistical analytics and modelling of the data and preparation of research report followed by presentation to the clients. Contributed also to new business development.Steered five quantitative consumer / sensory / market research projects, which include breakfast cereals, snack foods and beverages for blue-chip food & beverage companies, including Kellogg’s, during my tenure with Sensory Solutions.Established standard operating procedure for effective fieldwork. This was appreciated by the stakeholders.
Bengaluru Area, India
Full responsibility for the Quality Management function of the Company (It was UB Group that time) with seven direct reports. Head of the Sensory Science and Consumer research functions.Lead the team of scientists, which include sensory professionals and analytical chemists. The job involves hiring, development and evaluation of the entire team.Coordinate with Research Service Providers for designing and conducting consumer research for product guidance. Implement the findings of consumer research in the development of various products.Conduct sensory training program for the sensory panel at all the production units situated at different parts of the country.Interact with cross-functional teams such as, Marketing, Manufacturing and Sales & Distribution for implementation of sensory / consumer research findings.Key achievements:Established the Sensory Evaluation facility for the Company starting from scratch.Standardized objective methods (discriminatory and descriptive) of sensory analysis for alcoholic beverages and brought out the User Manual for Sensory Evaluation in a record time.Selected and trained sensory panel in 25 manufacturing units located in different parts of the country.Introduced the novel statistical modelling “Response Surface Methodology” (RSM) for the development of new products (alcoholic beverages) for the first time.
- Foundations of Sensory and Consumer Science - Sensory Evaluation Methods - Consumer Testing Methods - Application of Sensory Science.
Thesis entitled “An integrated study of sensory and chemical quality parameters of distilled alcoholic beverages”. One of the examiners.
Thesis entitled “Studies on polyphenolic pigments and flavour components pertaining to quality of black tea”
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Samuel Stephen works for Bega Cheese Limited.
Samuel Stephen is listed as Consumer Scientist at Bega Cheese Limited.
AeroLeads has found 1 work email signal at @simplot.com.au for Samuel Stephen at Bega Cheese Limited.
Samuel Stephen is based in Melbourne, Victoria, Australia while working with Bega Cheese Limited.
Samuel Stephen has worked for Bega Cheese Limited, Primo Foods, Rmit University, Simplot Australia Pty Ltd, and Sensory Solutions.
You can use AeroLeads to view verified contact signals for Samuel Stephen at Bega Cheese Limited, including work email, phone, and LinkedIn data when available.
Samuel Stephen holds Applied Sensory And Consumer Science Certificate Program from University Of California, Davis.
Samuel Stephen is listed with skills including Marketing Research, Consumer Insight, Product Innovation, Project Management, Strategy, Fmcg, Statistical Modeling, and Segmentation.
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