Director Of Marketing
North York, Ontario
Built and developed the Marketing Department from a team of one to an enthusiastic team of ten, including a Graphic Creation team and Creative Production team. Responsible for overseeing company rebrand, all internal and external company marketing, social media and digital marketing strategies and initiatives, including day-to-day functional marketing.Brand Marketing - Spearheaded company rebrand from CLC Network to Pineapple:• Managed brand agency on creation and development of a new… Show more Built and developed the Marketing Department from a team of one to an enthusiastic team of ten, including a Graphic Creation team and Creative Production team. Responsible for overseeing company rebrand, all internal and external company marketing, social media and digital marketing strategies and initiatives, including day-to-day functional marketing.Brand Marketing - Spearheaded company rebrand from CLC Network to Pineapple:• Managed brand agency on creation and development of a new brand; name, logo, brand palette, tone of voice• Pioneered build and launch of the new external company website, gopineapple.com and internal agent website platform, Pineapple Core• Oversaw rebranding of all external and internal marketing assets and successful execution of brand awareness campaignsEmail Marketing - In addition to ongoing highly-engaging timely and relevant email marketing, built and executed a successful email drip marketing campaign via Salesforce/Pardot and automated segmentation from scratch:• 51% open rate (28% above the financial industry average), 9% click-thru rate (2.18% above the financial industry average), and 100+ prospects nurtured and successfully converted in less than a yearSocial Media, Digital Marketing, & Public Relations - Overseeing the management of social media and digital platforms and managing media agency for public relations and communications for rebrand and IPO process.• Managing digital marketing agency on rebrand awareness and lead generation campaigns on Facebook, Instagram, LinkedIn, and Google as well as creation and growth of new social media accounts post-rebrand• Collaboration with media agency for all public relations and communications across Canadian/American platforms• Managing agency on first-ever social media influencer campaign in the Canadian mortgage industry, Pineapple & Friends, with successful results by engaging four influencers; 274K followers, 67.4K impressions, and 2.05% average engagement rate Show less