Sam Thom Email & Phone Number

Edinburgh, Gb

Edinburgh City, Scotland, United Kingdom

Drive engagement with security issues, awareness, culture and skills across the company. Create a business as usual calendar, challenge corporate and colleagues' attitudes to security and awareness, put data and metrics at the heart of all campaigns, be open and transparent and bring fresh approaches to the process of engagement.

Edinburgh, United Kingdom

Role• Digital transformation role using video to engage employees during period of corporate changeKey Skills• Build relationships across engineering, IT, transformation and financial services teams• Work as a comms 'node' linked to Wealth Solutions, Internal Comms, Transformation and SLT• Liaise with senior leadership and colleagues to find and publish stories• Simplify the filming/self-shoot processes to increase reach and colleague participation• Become a sort of 'social glue' and influencer through use video and comms technology• Deliver storytelling coaching to colleagues and teams• Develop exciting and innovative formats as comms and engagement platforms• Tap into social platforms to share and learn expertise with colleagues across the company• Discover and surface colleague and team undercurrents through conversation • Encourage and influence collaboration through leading by example Achievements• Created comms expectation and anticipation via video formats• Developed 4 x informal magazine formats involving user generated content• Experiment with and introduce humour into video and internal comms • Colleague UGC sustainability built into all projects• 300+ individuals featured as presenters across weekly video output• Improved team storytelling skills and on-camera presentation skills• Video output used by leadership to illustrate change, progress and status• Become the key conduit for responding to staff survey results• Created a highly visible and accessible role around which people share information

Craigforth, Stirling, Scotland

Role • Establish in-house video production service, provide video consultancy and develop video strategy to Prudential financial services through the internal creative agency, PruAgency.Video Production: Key Skills and Achievements• Set up, run and grow all video production: Shoot projects or manage external agencies – from corporate conferences to brand features, including motion graphics and voiceovers. Put storytelling at the heart of all video contributions. Developed a storytelling class for business teams. Used analytics to show how the business uses video and improve its effectiveness and production efficiency. Consultancy: Key Skills and Achievements• Promoted benefits of video throughout the business, raised the profile of the company’s internal creative agency, sourced video production partners, developed brand video guidelines, introduced a 360 workflow to increase video effectiveness. Strategy: Key Skills and Achievements• Advise on integrating video into the business, video hosting and streaming, video marketing, workflow, security, compliance and branding. Monitor trends and developments in the corporate, commercial, brand and social video sectors and bring to discussions with marketing and IT.

Paisley, United Kingdom

Role• Set up, run and grow video production at Chivas Brothers within an Internal Comms team, create written content and photography, publish and run the intranet.Key Skills• This is a content creation role, focused on video production, with photography and vast amounts of copy. Using these content forms to engage with hard-to-reach factory floor colleagues. Making video records of modernising factory production, turning brand archives into content, getting colleagues onto video, bringing onside senior leadership stakeholders.Achievements• Introducing Same Day Edits for high profile events, working with analytics to influence change in video format, style and tone, to make content more appealing to colleagues, massively cut down on use of external video providers, grow the use of and demand for motion graphics and voiceovers.

London And Uk

Role• Set up, run and grow Summit's video production service to create company comms and drive company growth through B2B video marketing. Key Skills• Video production, design and publishing on YouTube and Facebook, work with CEO, marketing manager and client teams to develop stories for videos to win pitches, develop and convert leads, increase brand awareness and promote thought leadership. Travel between London, Hull and Prague with filming equipment for solo shooting.Achievements• Developed various formats to use in B2B marketing, influencing and authority building, becoming face of YouTube video marketing. Created successful street survey format filming in central London shopping streets voxpops. Connect with YouTube and Google Central London for best practice YouTube insight.

Scotland

Role• Multi-format digital creative service provider.Key Skills• Setting up and running social media communities, managing EU social media Scottish-side project, website design and building, podcasting, video marketing, digital video production.Achievements• Live streamed 2011 political hustings for Scotsman/WeberShandwick, create and grow veterinary audio podcasts for Scottish Agricultural College, social media community building using video and podcasts, broadcast and journalism training at Station House Media Unit, Aberdeen. Regular supplier of short online videos for WeberShandwick and BBC Online.

Aberdeen, Scotland

Production, delivery and management of Grassroots, BBC Radio Scotland’s topical, weekly 30 minute programme about food, farming, rural affairs. Secondments to BBC Radio 4's The Food Programme, produced documentaries for network Radio 4 and BBC World service. Reporter for digital TVs Nites n Daze and presenter of Inside Scotland.

Scotland

Reporter in local Radio Shetland and Orkney, then daily live strands in Aberdeen (Now You’re Talking) and Glasgow (Lesley Riddoch Show). Worked with politicians and celebrities, produced programmes to tight deadlines, managed callers and balanced editorial and entertainment pressures.

Dundee, United Kingdom

Print features and news for local authorities, radio features for BBC Radio Scotland, World Service, Radio 4, Radio 5, London Radio Service. Built relationships with commissioners, learned their editorial requirements and produced content on time and under budget.

Reading, United Kingdom

Journalist on fast news production agency, covering crime, tribunals and celeb stories. Focus on information gathering, fact checking, stake outs. All field reporting. Writing stories and phoning in from field location.

High Wycombe, Bucks

Indentured reporter, covering courts, councils, crime, tribunal and off diary stories. Also worked on the Wycombe Star sister newspaper. Trained by newspaper group owner Westminster Press at their training centre in St Leonards-on-Sea, East Sussex.

Certificate, Web Applications Development, Pass

These three courses were an introduction to web design, XHTML, CSS and Javascript to build basic, interactive websites.

Hnc, Radio Broadcasting, Pass

This is a vocational course aimed at helping people make a career in radio broadcasting. It involved all the technical craft of field.

Bachelor Of Arts (Ba), Archaeology, 2:1 (Hons)

Activities and Societies: Scottish Society, Amnesty International, Boxing Club

Education record

Activities and Societies: At school I was pretty good at throwing things so athletics and rugby were my two sports. Apart from them, I.