Sam Underwood Email & Phone Number

Columbus, Ohio Metropolitan Area

Columbus, Ohio Area

- Leads strategy and operations for digital marketing, data analytics, and software development team, overseeing 50+ clients and $2MM+ in annual digital media spend.- Primary lead on operational processes, including HR, business planning, IT, facilities, benefits administration, client retention, and digital/data strategy.- Functional lead on business strategy for in-house software suite, including go-to-market strategy, technical prioritization, and planning & growth.- Implements company-wide processes to continually drive efficiency and executional excellence while maintaining an outstanding workplace culture. - Directly manages relationships with enterprise clients, serving as main point of contact and project manager.- Assists with new business scoping and response processes, as well as prospective company partnerships

Columbus, Ohio Area

"Employee #1" at Futurety following company founding. Established client relationship best practices and served as lead in client service, operations, human resources, and strategy. Lead "expert generalist" to support company in growing from a single-person consultancy to a full-service data and marketing agency.

- Coordinated data-driven marketing testing efforts across a Fortune 500 organization. Specific duties included spearheading A/B testing efforts for individual brands' acquisition campaigns, performing post-campaign analyses, and coordinating with creative and delivery teams.- Designed and implemented forward-thinking reporting strategies using new tools (Tableau) and new processes (statistical methods) to identify opportunities to further optimize creative and delivery methods for maximum impact.- Coordinated creation of organization-wide playbook, based on industry and internal research- to incorporate data-driven best practices into daily marketing and communication practices; delivered finished playbook to company porfolio of 100+ retail brands.

Columbus, Ohio Area

I am my clients' main point of contact for all things digital strategy, managing the client relationship as well as coordinating with my internal teams to develop strategy and execute on contracted work.• Manage relationships with several large health systems, including Duke University Medicine, Summa Health System, Henry Ford Health System and Stanford Health Care, totaling more than $500,000 in annual revenue• Spearhead internal strategy and campaign initiatives on social media, paid search, marketing automation, content marketing, digital analytics, and other online channels • Attend local and national conferences and events on behalf of Fathom to engage with current clients and prospects and pursue new business opportunities• Grew monthly services revenue from a new healthcare client by 300% ($5K-$20K/month) in 5 months following kickoff

Columbus, Ohio Area

I served as the social media and content strategy lead for up to 10 clients in a diverse range of industries. My responsibilities included both strategic planning as well as hands-on execution.• Managed social media and content marketing strategy and execution for 10 clients in a variety of industries• Portfolio included Abbott Nutrition, Columbus 2020, TechColumbus and others in healthcare, technology and tourism industries• Represented Fathom as a subject matter expert at local industry events on topics relating to social media and content marketing strategy• Implemented new tactics that led to 500% increase in social media engagement 3 months after taking over strategy responsibilities for Duke Medicine• Took over responsibility for blog writing for Logicalis, an IT services provider, leading to an increase in its social media shares from near zero to surpass Cisco’s blog in per-post social engagements after 10 months

Columbus, Ohio

The Brickman Group is the largest commercial landscape company in the United States, with several branches in the Columbus area.• Directly supervised a crew of four associates• Promoted to managing primary crew at one of the branch’s largest and most visible locations after 6 months