Samuel Liu Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Topic lead for AI Marketing: Personalization, Growth Marketing, Retail Media

Boston, Massachusetts, Us

Led multiple transformation projects resulting in significant financial impact, including:Retail Media:PE-owned retailer: Led a team of 11 consultants and contractors to establish a Retail Media business from roadmap creation to hiring and implementation, resulting in $100M in incremental sales.The Home Depot: Spearheaded a two-year AI transformation project, leading a team of 25 (10 BCG consultants, 15 contractors) to deliver $250M+ in incremental profits for their retail media business.Personalization, built production-grade AI platforms for leading global brands, including:H&M: Developed a personalization engine and general AI platform supporting multiple use cases, driving $150M+ in incremental revenue.Starbucks: Two year transformation to deliver CRM and app-based personalization engine, increasing loyalty-driven revenue by 12% and tripling customer engagement.Luxury Department Store: Designed an AI-powered personalized digital marketing engine that improved customer retention and spend, driving a 5% increase in incremental sales.Major Luxury Fashion Holding Company: Directed the development and implementation of an ML-powered personalized marketing engine that doubled clienteling engagement.Major pharmacy chain: Architected and implemented a large-scale experimentation platform, enabling 1:1 personalization and achieving a 2% lift in incremental sales.Operational Efficiency:Major Cruise Line: Designed and built an end-to-end automated AI forecasting solution, reducing consumption waste by ~20%.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

NAAAP (National Association of Asian American Professionals) is a nonprofit organization focused on the career advancement and leadership development of Asian-American professionals.• Overseeing NAAAP Boston's technology team and its infrastructure (Google Apps, Analytics, Adwords, Salesforce, Wordpress etc.) • Leading the implementation of new technologies for the organization.• Leveraging analytics to help executives make more data driven decisions.

Round Rock, Texas, Us

• Analytics Innovation group: Building machine learning models to predict disk drive failures for cost savings in maintenance.• Created Tableau dashboards to provide account executives with proactive insights to their sales generation strategies.• Consulting with business and IT to roll out EMC’s business Data Lake on Hadoop and Greenplum.

Santa Clara, California, Us

• Leveraged Lean methodologies to streamline and improve data analysis processes for the Global Distribution Planning team.• Created self-updating inventory and forecast metrics and alerts with PowerPivot to greatly improve planning speed and accuracy.• Consulted and trained key stakeholders on best practices in scaling the new PowerPivot technology across planning.• Improved planning’s forecasting accuracy by implementing and automating the ARIMA predictive modeling tool in SAS.

New York, Ny, Us

• Created and created statistical models to improve company’s country risk annual review, reducing analysis time by 80%. • Worked in Credit Risk Investment Banking to monitor and investigate exposure risk issues for EMEA and Asia.• Project management to ensure that Standard Operating Procedures are updated from the Credit Risk group’s transition.• Researched major clients on their risk profile and escalate any major issues to upper management.

Cincinnati, Ohio, Us

• Lead Puerto Rico’s transition of forecasting activities from local business unit to the Planning Service Center in Cincinnati.• I am running out of buzz words to make me sound smart. Impressive attention to detail if you are reading this far.• Project management for Site Integrated Planning SAP training materials created through Tata Inc. for global implementation.

Master’S Degree, Master Of Information And Data Science

Bachelor'S Degree, Industrial Engineering And Operations Research