As principal of Accessible Economics, Sam Zuckerman shows how to communicate economic, financial, and policy ideas in ways people without technical backgrounds can understand. As senior editor and speechwriter in the San Francisco Fed's Economic Research Department, Sam explained complicated economic points in plain language that made sense to ordinary people. He developed approaches to economics editing and speechwriting that became the basis of training programs for the Federal Reserve and the European Central Bank. Sam transforms technical economics, finance, and policy into written and spoken work audiences find clear and compelling. Clients include Trulia Inc., the Indeed Hiring Lab, the Public Policy Institute of California, the Bank for International Settlements, the New York Federal Reserve Bank, the California Treasurer's Office, the European Central Bank, RBC Capital Markets, the Stanford Institute for Economic Policy Research, the Stanford Center on Global Poverty and Development, Schnitzer Steel Industries, and UC Berkeley's Haas School of Business. Sam has also served as a writing skills instructor for the National Association for Business Economics.Accessible Economics' services include:* Training Training on writing and public speaking about economics, finance, and policy. * Consulting Helping organizations design effective communication programs about economics, finance, and public policy by showing how to write and speak in everyday language so their messages reach the broadest possible audiences. * Coaching Working with economists and other professionals on an individual basis to teach how to communicate with power and grace.* Writing, Editing, and Speechwriting Producing material on financial, economic, and general business topics written with flair. Sam takes pride in communicating persuasively to audiences of widely varying technical backgrounds and differing levels of knowledge about economics and finance.

Speechwriter for San Francisco Federal Reserve Bank Presidents John Williams and Janet Yellen. Senior editor in the bank's Economic Research Department. Editor of FRBSF Economic Letter, the S.F. Fed's flagship publication on economic issues published 38 times a year. Made Economic Letter one of the most highly regarded Fed research publications, known for clear exposition and high editorial standards. Session leader, Federal Reserve System Editors and Designers Conference: "The Craft of Editing: Editing Economists" 2010 - 2011; "Speechwriting for Central Bankers" 2012; "Speechwriting Best Practices" 2013. Leader of economics editing seminars at the Bank for International Settlements, Jan. 19-20, 2012. Leader of sessions on editing and speechwriting for economists and editors at the European Central Bank, June 4-7, 2013.

Economics Writer 2007-2008, Assistant Business Editor 2004-2007, Economics Writer 2001-2004, Banking and Finance Writer 1998-2001.Senior writer covering business, finance and the economy. Wrote front-page stories on 2007–08 financial crisis, and on middle-class families struggling to make ends meet and the divide between rich and poor. From 1998 to 2001, recognized as one of the nation’s top banking reporters, with exclusive inside views of Bank of America takeover. Analysis of conflict between merger partners nominated as Loeb Awards finalist. Broke story of Providian Corp.’s $300 million settlement with regulators, at the time the largest credit card fraud case in U.S. history. As assistant business editor from 2004 to 2007, supervised energy, health care, biotechnology and economics coverage, helping reporters regularly produce for front page. Oversaw special projects on the U.S. health care crisis and green technology movement.

Covered Western U.S. financial sector, with frequent scoops on mergers and acquisitions, and market-moving corporate developments.

Regular contributor to Business Week, Global Finance, and U.S. Banker.

Award-winning coverage of Western U.S. banking industry for leading trade newspaper, including repeated scoops on company developments, regulatory matters, and mergers and acquisitions.

Fellow in prestigious business journalism program, studying finance, the Federal Reserve and international economics at one of the nation’s top business schools. Fellowship administered by Columbia University Graduate School of Journalism. Fellows take classes at Columbia Business School. Author, "International Business Reporting," The Columbia Knight-Bagehot Guide to Economics and Business Journalism, 1991.

Freelance journalist based in Lima, Peru covering general and business news in Peru, Bolivia and Ecuador for Euromoney, American Banker, The Globe & Mail (Toronto), The Fort Lauderdale News/Sun-Sentinel, The Chronicle of Higher Education. Major stories included a guerrilla uprising in Peru, Latin American debt crisis, and U.S. drug war.