San Pham Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Brooklyn, New York, Us

- Responsible for building the merchandise vertical from the ground up, as the 3rd employee of the company, growing membership 400% YOY and reaching $1M+ ARR in 14 months, amidst a global pandemic- Conducted competitor/market research to develop Seasons' GTM strategy with CEO, CTO, and Director of Operations; ideated and executed on branding, strategic partnership, pricing, assortment, and business model strategies to ship MVP within 2.5 months- Helped grow wholesale business from 0 to 30 domestic and global luxury brand partners through cold outreach and leveraging existing relationships- Worked directly with engineering to build a robust database and design a proprietary inventory management system and data dashboard for cross-functional needs; allowing inventory to scale up 5,000+ units- Designed and built the membership and inventory demand forecasting model to ensure precise spending plans of the company’s largest spend category and goal-setting for membership and inventory acquisition- Analyzed performance metrics to build a dynamic, data-backed buying and planning process- Leveraged qualitative and quantitative data, competitive analysis, and market research on emerging fashion trends for the menswear and streetwear market to offer a top-tier, consumer-right brand and product mix- Strategized and executed all site merchandising operations from product creation and processing, to curating weekly collections, defining category hierarchy, merchandising for browsing optimization, and site engagement analysis- End-to-end project manager for 63 consecutive weekly merchandise launches, organizing between all stakeholders (photography, social, tech, operations, and finance) to produce a unified launch across product categories and brands- Partnered with Head of Social to run merchandise launch campaigns, strategizing around target audiences, email marketing, A/B testing, blog posts, social content, and photography art direction for editorial campaigns

New York, Ny, Us

- Created and developed long-range and seasonal financial plans for Designer Innerwear, worth $175M- Analyzed weekly business performance against PL/LY to propose sales and inventory strategies to OMNI teams, guiding senior director counterparts to achieve sales, turn, and margin goals- Daily Sales Captain for total Intimate Apparel division (worth $632M), responsible for creating omni-channel daily/event sales plans and in-season adjustments based on marketing shifts and business trend- Led market share analysis for total Intimate Apparel division, tracking gains/losses by month and recommending opportunities by category, brand, and item

New York, Ny, Us

- Responsible for managing Charter Club and Anne Klein businesses, worth $59M- Managed both fashion and replenishment assortments, surfacing OTB and locational stock opportunities to the replenishment, buying, and vendor teams- Led an MGM-wide productivity analysis to identify most productive table footprints on the open-sell jewelry floor, resulting in a table expansion for Charter Club boxed programs in F18; F18 boxed sales grew +23% LY (+$1.2M)- Collaborated with field and product teams to create seasonal location, class, and SKU plans for market- Conducted seasonal post-mortem analysis to inform future buying strategies for market - Created a streamlined process/template for collecting and analyzing replenishment data for styleouts, cutting prep time by 75%

New York, Ny, Us

- Responsible for managing omni-channel replenishment assortment for 11 designer brands, worth $25M- Analyzed and managed sales forecasts, inventory levels, and orders at the SKULOC level to maximize locational productivity and profitability- Partnered with merchandise planning teams to communicate opportunities in replenishment sales forecasts, order generations, and EOM inventory liabilities- Conducted seasonal replenishment styleout meetings with vendors and merchandise planning partners to edit the assortment down to the most productive SKUs and manage to average stock and depth goals- Created replenishment seasonal profiles from department to PID level to produce the most accurate yearly sales forecasts in order to achieve sales targets

New York, Ny, Us

Greater Chicago Area, Il, Us

- Drove Integrated Lean Six Sigma autonomous maintenance initiatives for 3 vertical start-up lines- Improved line efficiency and autonomous maintenance methods for the Lorna Doone packaging and baking departments, leading to potential annual savings of $82,000 on the line- Invented a project sustainability plan to continue AM training and activities on all VSU lines- Coached and trained operators daily on new IL6S tools implemented within the plant

Greater Chicago Area, Il, Us

- Restored the bakery MSDS System, creating organized books and an online database for MSDSs- Invented a simulation process to train employees how to handle MSDS-related situations- Facilitated the MSDS simulation presentation for all 250+ management employees within the plant- Conducted PPE Assessments on all department tasks, interacting with employees at all levels- Revamped the bakery Safety Buddy System – improved the master and individual spreadsheets to enable easy modifications to schedules/Safety Buddy assignments, sorting, and viewing for all management

Columbus, Oh, Us

Bachelor Of Science (Bs), Supply Chain & Information Systems

High School Diploma