- Leading the creative mandate for the agency along with a team of exceptional minds. - Ideating and crafting quality content, insightful stories, and 360-degree campaigns across formats and platforms.- Helping brands increase saliency within their target audience and increase brand recall with relatable content. Brands collaborated with: Birla White, Axis Bank, Weikfield, Head&Shoulders, P&G, Aditya Birla Health Insurance, Aditya Birla Capital, Vedantu, Indian Oil, HSBC, Dabur, HP, Samsonite, American Tourister, Hansaplast

Managed overall digital marketing duties for key accounts extensively, including Tata Motors, Total, ITC Savlon, Fiama, Abbott Ensure, Eureka Forbes, ICICI Lombard, L&T Financial. Created content strategies, idea decks and scripts for multiple campaigns and pitched across brands. Ideated and executed a unique brand property named Ensure Diaries for Abbott Ensure, which also won the IndianTelevion BrandVid Awards for Best Film in Pharma Category. Planned yearly strategies and amplified leading mainline campaigns for several brands on digital mediums, including the Cannes Gold winning Savlon Chalk Sticks campaign.

•Owned the strategic vision for all the digital marketing initiatives entitled to various projects under me including Mercedes-Benz Pune, StudyInIndia and a lot more.•Managed a team of social media executives, SEM, SEO, Graphic Designers and content writers and guided them through the whole process of project execution.• Handled all digital marketing activities including Social Media Marketing (SMM), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing and Content Marketing for multiple clients in various domains including Automotive, Healthcare, Education and Real Estate.•Analyzed client requirements and created content strategies, content planners and social media campaigns for the same.•Worked on ideating, crafting & optimizing lead generation campaigns on Facebook, LinkedIn, and AdWords.•Analyzing client briefings and developed strategic pitches and proposals.•Creating and managing weekly/monthly reports for client and management.•Own response and reputation management (Social CRM)•Helping clients/organizations to grow investments in paid initiatives by investing in new advertising platforms while constantly improving ROI & conversion rates and bringing results to the table.•Created multiple social media campaigns and optimization of social media platforms to enhance the brand presence.•Being a content strategist, conceptualized & defined Creative & Content briefs with delivery timelines ensuring timely delivery of the creative assets such as banners, online ads etc. taglines etc.•Drove all Media Buying and Planning activities and discussing lead generation strategies with the team and optimizing the campaigns myself from time to time to ensure the highest quality and target quantity of leads across Facebook, LinkedIn, Instagram, Twitter and Google Adwords.•Created various plans for phygital (physical + digital) activities and executed the phygital activities along with the live updates on social media.

The Ingenious Box was a creative startup that used to provide Social media marketing, media planning, and creative content solutions to small business ventures. It ran as a side hustle for three good years with a small team of part-time freelancers.

- Acting Team lead and member of the core content and marketing team at startup Carbay.com (upcoming global domain of Cardekho.com)- Working on content generation, distribution and traffic building for Malaysia.- Responsible for Creating SEO based Web content, Editing and Proofreading News, Reviews, Creative Articles, Feature Stories, Guest post and Infographics based articles in Automobiles segment.- Executing online marketing via Content campaigns (Google AdWords) and Social Media Marketing to improve website reach.- Smartly created Professional video shoots (anchor) for a car launch, car review and road test offshore for an event in Malaysia including its Script writing and editing. (Check Video Below)- Studying Google Trends on a regular basis to create audience-specific trending content to accentuate the organic reach.- Improving ways to reduce the website bounce rates by analysing the Real time Google Analytics reports and strategizing the audience interest. (Bounce rates reduced from 90% to 40%).- Working closely with the SEO team to use specific Meta tags, title tags, header tags, and Alt tags in the content produced for the website.- Creating Google Sheets on a regular basis to track the progress of content on the website.- Participate in meetings regularly in tandem with Corporate Communication and Marketing team leads and managers to set long-term strategies for effective content creation and traffic building.- Discussions & weekly training sessions with seniors at Cardekho.com to help me to remain abreast of the latest information in the Automobile world.

Worked under the guidance of Dr. PS Parameshwaran (Chief Scientist & Director, NIO, Kochi) as a project fellow on a Department of Biotechnology (DBT), Govt.of India funded research project involving the search for novel antimicrobial compounds from actinobacteria associated with marine sponges. I understood major Molecular biology techniques and also learnt the HPLC and TLC techniques to perform quality checks.

I understood the technology prevailing in preparation HIV diagnostic kits and also the mass scale production of Hyaluronic Acid from rooster combs used in the form of injectables. I worked in all the departments ranging from packing to R&D to quality control and assurance.