BridgeU (acquired by Kaplan, Inc. in 2020) is a B2B SaaS company that partners with international schools across 120+ countries to provide data-driven university and career guidance to students. As a product manager, I deliver customer value and business results by blending user insight, market research, product analytics data, and effective collaboration with cross-functional teams.• Redesigned search feature boosting conversion to promoted products 3x, driving corresponding… Show more BridgeU (acquired by Kaplan, Inc. in 2020) is a B2B SaaS company that partners with international schools across 120+ countries to provide data-driven university and career guidance to students. As a product manager, I deliver customer value and business results by blending user insight, market research, product analytics data, and effective collaboration with cross-functional teams.• Redesigned search feature boosting conversion to promoted products 3x, driving corresponding revenue increase• Launched new onboarding for users, improving conversion from 60% to 95% of users and allowing for better segmentation and personalization of the product• Collaborated with data science and engineering to build new recommendation engine driving student discovery of university content• Shaped 0 to 1 mobile-first prototype concept and ran testing with 100+ users driving strategic shift to adopt more mobile-first design patterns• Built team OKR and KPI dashboards to report on weekly and monthly performance against goals• Established incentivized user research program, transforming team culture from conducting sporadic research initiatives to a regular cadence of weekly user research calls Show less

In an Associate Product Manager capacity, I worked closely with technical teams to represent the Voice of Customer. While validating and launching new features, I helped build faster feedback loops between users and product strategy.• Ran email campaign A/B test experiments and strategized in-product feature updates to improve student enrollment data capture driving 2.5x revenue increase• Prototyped, user tested, and launched new reporting and analytics capabilities for users… Show more In an Associate Product Manager capacity, I worked closely with technical teams to represent the Voice of Customer. While validating and launching new features, I helped build faster feedback loops between users and product strategy.• Ran email campaign A/B test experiments and strategized in-product feature updates to improve student enrollment data capture driving 2.5x revenue increase• Prototyped, user tested, and launched new reporting and analytics capabilities for users, meeting 100% of usage target to support customer retention goals• Collaborated with technical teams to launch mission-critical integration with Common App supporting over 500,000 student university applications per year Show less

I transitioned into a Customer Success Manager role, taking on full B2B account lifecycle management for client relationships, from onboarding and account activation through to contract renewal and upsells.• Primary relationship manager for over 100+ key accounts at any time, accountable for up to 50% of global recurring revenue for schools guidance product• Achieved up to 1.5x of contract value through upselling of products and services to existing portfolio of customer accounts at… Show more I transitioned into a Customer Success Manager role, taking on full B2B account lifecycle management for client relationships, from onboarding and account activation through to contract renewal and upsells.• Primary relationship manager for over 100+ key accounts at any time, accountable for up to 50% of global recurring revenue for schools guidance product• Achieved up to 1.5x of contract value through upselling of products and services to existing portfolio of customer accounts at time of renewal• Positioned company as a thought leader by hosting panels and presenting white papers at industry conferences to audiences of 200+ senior stakeholders at customer organizations• Regularly analyzed individual account engagement and health levels to monitor renewal and churn risk for proactive intervention• Organized 20+ regional client meetups and events with 500+ attendees to promote networking and relationship building within customer community Show less

As the first hire for BridgeU's customer-facing team in APAC, I rapidly built and expanded relationships with clients accounts across the region and implemented new processes to help the team scale from 1 to 5.• Served as strategic point of contact for 200+ clients across APAC (and provisionally for EMEA) to onboard and activate new accounts• Conducted 50+ in-person client visits for bespoke needs assessment, software implementation project planning, and change management•… Show more As the first hire for BridgeU's customer-facing team in APAC, I rapidly built and expanded relationships with clients accounts across the region and implemented new processes to help the team scale from 1 to 5.• Served as strategic point of contact for 200+ clients across APAC (and provisionally for EMEA) to onboard and activate new accounts• Conducted 50+ in-person client visits for bespoke needs assessment, software implementation project planning, and change management• Advocated for client needs within the business, successfully converting customers from detractors to promoters that would go on to provide 10+ marketing case studies and new business referrals• Developed 20+ lesson plans as part of a 4-year curriculum to support software rollout at partner schools Show less

EAB helps schools support students from enrollment to graduation and beyond. As part of EAB's Market Research team, I served as lead researcher on 40+ projects to advise educational institutions on market demand for tertiary academic programming opportunities.• Handled 6 simultaneous projects at a time, including timeline, planning, prioritization, and progress updates. • Prospected potential research contacts and cold contacted 400+ senior academic leaders to set up research… Show more EAB helps schools support students from enrollment to graduation and beyond. As part of EAB's Market Research team, I served as lead researcher on 40+ projects to advise educational institutions on market demand for tertiary academic programming opportunities.• Handled 6 simultaneous projects at a time, including timeline, planning, prioritization, and progress updates. • Prospected potential research contacts and cold contacted 400+ senior academic leaders to set up research interviews. • Analyzed quantitative labor market data, including national-level employment, census and salary statistics. • Synthesized data analysis and interview insights into actionable recommendations for clients. • Aligned research process to client needs culminating in customized 20-page written reports for each institution. • Monitored survey feedback for 26-person research team to evaluate client satisfaction, report quality, and opportunities for improvement. Show less

Northwestern Career Advancement (NCA) advises students on finding their best-fit career opportunities and navigating the world of employment. I worked part-time on a student team of Career Ambassadors to provide peer mentoring and support.• Advised 200+ students on career-related topics and directed them to relevant resources during express advising sessions and workshops.• Collaborated on print and digital marketing efforts for professional development programming reaching 5,000+… Show more Northwestern Career Advancement (NCA) advises students on finding their best-fit career opportunities and navigating the world of employment. I worked part-time on a student team of Career Ambassadors to provide peer mentoring and support.• Advised 200+ students on career-related topics and directed them to relevant resources during express advising sessions and workshops.• Collaborated on print and digital marketing efforts for professional development programming reaching 5,000+ students, such as career fairs, mock interviews, and recruitment information sessions.• Managed outreach to campus organizations and coordinated workshop schedules for team of 6 students. Show less