Sanchita Kanthadai Email & Phone Number

Hong Kong

Hong Kong SAR

• BridgeU (acquired by Kaplan, Inc. in 2020) is a B2B SaaS company that partners with international schools across 120+ countries to provide data-driven university and career guidance to students. As a product manager, I.
• Redesigned search feature boosting conversion to promoted products 3x, driving corresponding… Show more BridgeU (acquired by Kaplan, Inc. in 2020) is a B2B SaaS company that partners with international schools across.
• Redesigned search feature boosting conversion to promoted products 3x, driving corresponding revenue increase
• Launched new onboarding for users, improving conversion from 60% to 95% of users and allowing for better segmentation and personalization of the product
• Collaborated with data science and engineering to build new recommendation engine driving student discovery of university content
• Shaped 0 to 1 mobile-first prototype concept and ran testing with 100+ users driving strategic shift to adopt more mobile-first design patterns

Hong Kong SAR

• In an Associate Product Manager capacity, I worked closely with technical teams to represent the Voice of Customer. While validating and launching new features, I helped build faster feedback loops between users and.
• Ran email campaign A/B test experiments and strategized in-product feature updates to improve student enrollment data capture driving 2.5x revenue increase
• Prototyped, user tested, and launched new reporting and analytics capabilities for users… Show more In an Associate Product Manager capacity, I worked closely with technical teams to represent the Voice of Customer..
• Prototyped, user tested, and launched new reporting and analytics capabilities for users, meeting 100% of usage target to support customer retention goals
• Collaborated with technical teams to launch mission-critical integration with Common App supporting over 500,000 student university applications per year Show less

Hong Kong SAR

• I transitioned into a Customer Success Manager role, taking on full B2B account lifecycle management for client relationships, from onboarding and account activation through to contract renewal and upsells.
• Primary relationship manager for over 100+ key accounts at any time, accountable for up to 50% of global recurring revenue for schools guidance product
• Achieved up to 1.5x of contract value through upselling of products and services to existing portfolio of customer accounts at… Show more I transitioned into a Customer Success Manager role, taking on full B2B account.
• Achieved up to 1.5x of contract value through upselling of products and services to existing portfolio of customer accounts at time of renewal
• Positioned company as a thought leader by hosting panels and presenting white papers at industry conferences to audiences of 200+ senior stakeholders at customer organizations
• Regularly analyzed individual account engagement and health levels to monitor renewal and churn risk for proactive intervention

Hong Kong SAR

• As the first hire for BridgeU's customer-facing team in APAC, I rapidly built and expanded relationships with clients accounts across the region and implemented new processes to help the team scale from 1 to 5.
• Served as strategic point of contact for 200+ clients across APAC (and provisionally for EMEA) to onboard and activate new accounts
• Conducted 50+ in-person client visits for bespoke needs assessment, software implementation project planning, and change management
• … Show more As the first hire for BridgeU's customer-facing team in APAC, I rapidly built and expanded relationships with clients accounts across the region and implemented new processes to help the team scale from 1.
• Advocated for client needs within the business, successfully converting customers from detractors to promoters that would go on to provide 10+ marketing case studies and new business referrals
• Developed 20+ lesson plans as part of a 4-year curriculum to support software rollout at partner schools Show less

Washington D.C. Metro Area

• EAB helps schools support students from enrollment to graduation and beyond. As part of EAB's Market Research team, I served as lead researcher on 40+ projects to advise educational institutions on market demand for.
• Handled 6 simultaneous projects at a time, including timeline, planning, prioritization, and progress updates.
• Prospected potential research contacts and cold contacted 400+ senior academic leaders to set up research… Show more EAB helps schools support students from enrollment to graduation and beyond. As part of EAB's Market.
• Prospected potential research contacts and cold contacted 400+ senior academic leaders to set up research interviews.
• Analyzed quantitative labor market data, including national-level employment, census and salary statistics.
• Synthesized data analysis and interview insights into actionable recommendations for clients.

Evanston, IL

• Northwestern Career Advancement (NCA) advises students on finding their best-fit career opportunities and navigating the world of employment. I worked part-time on a student team of Career Ambassadors to provide peer.
• Advised 200+ students on career-related topics and directed them to relevant resources during express advising sessions and workshops.
• Collaborated on print and digital marketing efforts for professional development programming reaching 5,000+… Show more Northwestern Career Advancement (NCA) advises students on finding their best-fit career.
• Collaborated on print and digital marketing efforts for professional development programming reaching 5,000+ students, such as career fairs, mock interviews, and recruitment information sessions.
• Managed outreach to campus organizations and coordinated workshop schedules for team of 6 students. Show less

Bachelor Of Science (Bs), Learning And Organizational Change, Chinese Language And Culture Minor, Business Institutions Minor

Activities and Societies: Global Engagement Summit, Wildcat Welcome Peer Adviser, Tour Guide, School of Education and Social Policy.

Summer Study Abroad, China: Political & Economic Development

Took courses in Chinese (Mandarin), Chinese Political Economy, and Chinese Foreign Policy

Education record

Activities and Societies: Leader of National Honor Society, Editor-in-Chief of school newspaper Junto and launched website.