A to Z - FMCG - GCC

Designation : Brand Manager (GCC) Job Responsibility: New product development & Lifecycle management• Category selection• Evaluate Category strength/opportunities for new brand• Evaluate Major category contributor• Fast moving sku’s and contribution for that particular brand• Evaluating the customer needs and how does the SKU satisfies the customer need• Developing a brand in that category• Selection of SKU’s - regular and promotion• Required government approvals (DM) responsibility • Product quality with respect to competition for example packing and grammage• Comparing the market price and finalizing the value chain• ATL & BTL activities, Visibility & Investment plan, Promotional activities• Sampling if necessary• Selection of distributor• Selection of various channels and chains in that channel – according to the SKU’s target segment• Finalizing RSP and PTT• Budgeting – Top line , A&P, Bottom-line• Setting of sales targets chain wise, area wise along with distributor• Market Visit – A V P KPIs being met• Inventory turnover management – aging stock and liquidation action• Regular sales follow up with the distributor• Implement Brands reporting systems with the distributor• Preparation of monthly P&L Achievements in Feah Active Shaving Products:• Launched Feah Active disposable Razors in UAE , Oman & Saudi with 15 SKU’s (9 promotion and 6 offer (Gift) pack) • In Fakhruddin history the brand launched for the first time in Razors Category• Eye-catching POSM Placement , Catalogs , Cups & T shirt to Sales force• Captured all major Cop’s (Outlets) category and achieving monthly half a million business (PTT) in UAE market • Planogram implementation according to the market segment with fast moving SKU’s for that particular area• Scratch & Win Event : Everyone is winner on every purchase of Aed 25 on Feah Active products

Designation : Product ManagerBrands : Cool & Cool, LASER, MUM DEO ROLL ON ,PONGAL & ZARAHA leading trading company dealing in Perfume, Cosmetics, Food and Consumable Products having more than Forty principles which includes brands like Yardley, Cool & Cool, Laser, Dermoviva ,Armaf, Estiara (Sterling),Tippys, Enviro care(Thrash Bags), Consumable Products (Disposable Trays) etc.1. Job Responsibility:• Responsible for Brand building and work with V.P in New Product Development• Analyzed market, consumer, customer and competitive information to support brand manager in setting new product pricing and managing price on existing items• Close Interaction with Principal and Sales Team for Day to day activities• Interacted with the Logistics & Supply Chain team to ensure prompt transfer and delivery of stocks at all warehouse points.• Generated and updated Sales & Marketing Reports, Market Review Reports and Market- Activity Reports for in-depth analysis and reviews• Updated the figures on Sales Brand-wise in an on-going basis and communicates it to the respective Business Unit Heads• Ensured Stock-Levels for all the assigned brands at all Warehouse points are balanced and maintained as per the Minimum Stock Levels• Generated Reports on A&P, Trade Incentives, Special Promotions, etc as and when required for analysis and communication to the respective principals• Ensured that Brand-Wise and Area-wise Targets for the month are communicated well in advance to the respective teams at the beginning of the Monthly Sales Cycle• Assisted SALES MANAGER in all communications relating to designing and printing of Marketing Inputs, Brochures, and to expedite timely procurement of stocks• Identified and Eliminated Slow, Non-Moving Stocks and informed the Business Unit Manager to design a strategy to liquidate

Experience : From 19th June 2010 to 1st Nov 2013Personal Band : 2ADesignation : Senior Process ExecutiveProcess Worked Upon 1. Nike: NIKE, Inc. fosters a culture of invention. Create products, services and experiences for today’s athlete while solving problems for the next generation.• Handling of emails• Confirmation (billing)of project codes• Preparation of reports using Excel • Tracking of Leave tracker• Attending of Operation call and crating the MOM of the call• BE Updation (Best Estimate for the Project)• Tracking of revenues• Uploading of profiles to Client server (Flex upload)• Invoice Review • Calling PMs as a follow up to raise the Activity confirmation.• Helping to SPM's on ODC access related activities• Audit of laptops on the advice of SPM• Helping the CCD people while upgrading new server in ODC area• Raising of AHD for allocation and de-allocation of desktops 2. Warner Music Group:A leading music company in USA. Worked in an F&A process for a Music Industry (Warner Music Group) client.• Invoices processing in IMAP & SAP• Vendor Reconciliation and Processing• Providing Online & offline support to the Vendor, Buyers and resolving the issues.• Sending out the Aging report to the onshore team on daily basis.• Supporting in Disbursement activities.● Providing Training to new batches in the process & bringing them to the level of production.● To make sure that all the work is completed within TAT & as per defined SLA● Preparing & sending out Daily & weekly report to the Client & Management as well.