Pontem Integrated is a marketing communications agency that believes in breaking the silos of communications and creating omni-channel solutions for brands. Our consumers live in a fluid and connected world. In their everyday journeys, they traverse mediums, channels, formats and experience life through all their senses. For a brand it means an always ‘on’ relationship, agnostic of mediums or formats. That’s why at Pontem, we believe in creating omni-channel solutions for brands.Our services include Strategic Planning, Creative development, Brand Identity & Design, Social Media Marketing & management, Search Marketing & Optimisation, Experiential and Activation.

In Typography, 'KERNING' is the process of adjusting the spacing between the characters in a proportional font, to achieve a visually pleasing result. And that's what we are all about - results that please, results that deliver. Kerning Solutions is a group of experienced and seasoned marketing & advertising professionals who have come together to provide marketing communications solutions for any brand's go-to-market strategies with the intent of adding more value to our respective clients - more value in addressing every marketer's key concerns when it comes to delivering their go-to-market communication collateral across print, design, production, audio-video, digital, packaging etc.

Over the past one year, I have been responsible for running the Delhi office of Bates CHI & Partners leading the business on existing clients as well as new business. Leadership: Responsible for driving thought leadership across all clients charting out long term strategic goals and landmarks. General Insurance Council – The National Campaign on General Insurance AwarenessUninor – challenging the client thinking and making them think beyond mere price communication to communicate their core proposition of ‘Sabse Sasta’. Schneider Electric’s 50 year celebration – led the thinking to take it beyond just a small celebration. The ‘50 Ideas for 50 million KWh’ campaign is now being adapted by Schneider and is being taken across to other countries. Also, won the award in the Effective Use of Marketing Communication category at the 23rd Edition of the World Brand Congress. BMW India Pitch – spearheaded and led the pitch, though we didn't win the business but we definitely gave the winners a run for their money.Team Management: Managing a team of 30 people, performing the role of a people manager to attract, grow and retain talent. Relationship Management: External – building strong relationships with all clients. Internal – driving and teaming up with the Bates CHI & Partners network under the collaborative ‘& Partnerships’ way of working. Training & Development: I have played a strong internal role in grooming and training the team at Bates CHI & Partners:Created a manual for account management keeping in mind the diminishing stature of the account management function. Have converted that manual into a book and have sent out the manuscript to some publishing houses. I have been instrumental in initiating a strong training calendar under an internal program called ‘Training Thursdays’ – organizing training/talk sessions and also conducting training sessions.

Led the Western Snacks Portfolio of Brands from the Frito-Lay stable (Lay’s, Cheetos, Uncle Chipps and Aliva) and before that led the Nestle Chocolates & Confectionary businessLed the repositioning of Brand Lay’s and enhanced the ‘youth quotient’ of Lay’s with ‘Lay’s – Be A Little DilLogical’. Led one of the most successful co-creation engagement programme on Brand Lay’s – ‘Lay’s Give Us Your Dillicious Flavour’ programme.Launched Brand Aliva – a tea time snack… The team was faced with the challenge of launching yet another snack in the already overcrowded macro-snacking category and to top it, another challenge was to make the brand relevant. Nestle Chocolates & Confectionery – Munch, Kit Kat, Milky Bar, Bar-OneLed the repositioning of Brand Milky Bar making the brand more relevant to the kids – ‘Milky Bar – Dum Hai Toh Bahar Nikal!’Relaunched Brand Munch – ‘Mera Crunch Mahaan’.

Reckitt Benckiser Brands – Mortein, Cherry Blossom, Vanish Shakti O2, Veet, Clearsil and some soon to be launched brands viz: Air Wick & WooliteLaunched the New Mortien Brand in Bangladesh and Pakistan. The challenge was to keep the cultural nuances of these countries in mind while developing communication solutions.An activation idea ‘world’s most dangerous animal’ was taken to Sonpur mela where the rural audience were taught about the mosquito menace. This won the best activation idea award in the Euro RSCG worldwide network.For celebrating 100 years of Brand Cherry Blossom worked on activation platforms. Took Cherry as a case to MBA schools where the students presented the ‘future of Cherry’ as contest. Launched Vanish Shakti O2 – the challenge was to make the product and brand relevant in a category that didn’t exist because the core proposition was being communicated by the top detergent brands and here was Vanish which was a detergent additive, not the detergent.

Accounts worked on - JK Tyre, Maruti Suzuki (Wagon R and Grand Vitara XL_7), Honda Motorcycle and Scooters India, NIIT, PVR Cinema, HCL, HCL Infinet, Toshiba Laptops, British Council, NIITand Daawat Basmati.