Area Sales Manager
CurrentStrategize and execute sales plans, driving revenue growth through:• Key account management: 10 clients, ₹8 Cr. annual revenue.• Channel sales for SME sector: 2 partners, ₹2 Cr. annual revenue• Government/Institutional sales: ₹2 Cr. annual revenue.Business Development for Key accounts:-• Conducted market analysis, identified trends & competition benchmarking for informed business decisioning.• Developed a thorough understanding of key accounts & requirement for preparing customized solutions.• Negotiated contracts with key accounts & meeting deadlines for project completion.• Acted as a main point of contact between key accounts and internal teams.• Addressed and resolved key accounts needs and complaints.• Develop & implement strategies to drive revenue growth and achieve business objective in the market.• Managed sales team, provided guidance & support to achieve sales & promoting a high performance culture.• Communicated and collaborated on daily basis with different departments for smooth business flow.Channel Partner Management:-• Identified & appointed channel partners which are segment specific.• Increased market penetration by 20% -driving secondary business through channel partners.• Ensured partner billings per their quarterly targets.• Ensured secondary billing of partners through timely follow ups & support required.• Ensured 90% of the stock gets liquidated from the existing partner inventory.Team Handling:-• Strategized, planned & achieved month on month targets of sales & Collection to reach yearly budget.• Actively managed 5 Territory Heads & 2 channel partners for ensuring business from Key accounts SME & Govt. accounts.• Ensured submission of all relevant reports on timely basis to head office.• Actively monitored team members on daily plans, mid-course correction and trouble-shooting.• Weekly reviewed with sales team to ascertain plan v/s actual.• Motivated team members to achieve their respective targets related to sales
