Sandeep Chatterjee personal email
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With over two decades of experience as a Creative Director in the film, television, web, and digital industry, I possess a wealth of knowledge in managing all aspects of creative and technical production. My strengths lie in ideation and storytelling, transforming concepts into successful deliverables. I am skilled in driving project efficiency, managing teams, and collaborating with stakeholders to achieve outstanding results. Throughout my career, I have worked with both national and international clients across diverse locations, including Delhi, Mumbai, Bangladesh (Dhaka), and Dubai.I possess a wide-ranging knowledge of communication strategies, methodologies, and tools for different platforms, including the latest AI technologies. This has enabled me to create and execute cross-channel content marketing plans that effectively convey business and marketing objectives through impactful content. Skilled in using artificial intelligence and digital technologies, I strategize, engage, measure, and analyze consumer insights to optimize campaign performance. Additionally, I specialize in customizing campaigns and campaign management for brands and clients.With extensive experience in broadcast, web series, digital campaigns, interactive promotions, videos, podcasts, and digital production techniques, I am an asset in writing, directing, and contributing to editorial and business strategies while providing creative oversight. As a skilled Creative Director, I excel in overseeing writers, designers, and artists to accomplish challenging objectives. An excellent communicator, problem solver, and detail-oriented manager proficient in business operations and client needs, I am also well-versed in budget development and vendor negotiation, project management, and creative team development. I am an innovative Creative Director committed to fostering the brand's vision.
Span -Trickster
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Creative Services DirectorSpan -Trickster Sep 2023 - PresentMumbai, Maharashtra, IndiaConcepts creation, Ideation, Show Runner, Creative director, Producer, Writer, Director
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Creative Services DirectorDesiplay Entertainment , Jul 2021 - Nov 2024Delhi /MumbaiMandate is to make content for fantasy /betting apps more appealing to users including first time users. Other project includes creating verticals for the User/ Expert platform which would be in free/premium mode.• Help in streamlining new fictional web - series. • Content aggregation, creation of new modes of Content consumption - Audible, Graphics based stories.Making modules for workshop for content creators.• Format of the programming for TV / AFP /Digital short and long format Content. • Working in tandem with the Product manager to streamline revenue streams for the product c) Creating metrics in tandem with product managers.• Monitoring the results on an all India basis. • Review and Revaluation on monthly meetings.• Understanding the demography of the users and identifying the time slots and TV channels for next round of promotion • Target was to increase the unique user base by 25% every quarter.• After the launch of our own channel MyTv additional mandate included identifying the promotion platform.• Creation of more verticals like shopping and more avenues for revenue generation• Use interactive content to engage the viewers on a daily basis.• Create a database to increase the engagement and data consumption per viewer.
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Creative Head New Media/ Digital Content( Video And Social Media Platforms)Digispot Solutions Jan 2017 - Dec 2021Mumbai Area, India2018-2019•Designed and produced Short and Long format content (video) for Predictive Science & Wellness channel for JIO platform.•Redesigned and supervised the re launch of the portal - starstell.com. Launched YouTube channel for starstell.com•Designed and directed Starstell Excellence Awards event for television.•Set up the Social Media and Short Format Video and digital content creation and acquisition teamResponsibilitiesContent creation for web, social and print media with emphasis on short video formats (AFP).Develop distribution and marketing strategy based on the type and growth strategy of a business.Ongoing development of content for organic growth in media and site quality.Build and maintain brand identity through working with advertising teams on google search, display ads and Facebook ads.
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Project Head/Creative Consultant And Business Development HeadBell Pepper Entertainment Feb 2015 - 2017Mumbai Area, India• Heading and setting up the NEW MEDIA division,• Creating content ,initiating Brands to engage in creating customised content keeping the brands core TG and values in mind, • Creating, syndicating and distributing content that will connect and encourage interactivity within the Indian diaspora as well as any interested client .Working closely with Brands involved in : • Insurance, Education, Property, Beauty and Food.( short format AFP-episodic content that can be consumed as daily nuggets.)• Original Music- Promoting new talents,• Original writing and content for traditional and digital media.• Promoting and partnering in producing and developing a series of indie films for the global audience.
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Project Head Television And Interactive Content Working With Value First Mobility Vision Technologies As Project Head, And Director Since Sept 20 Sep 2013 - Dec 2013Mumbai Area, India-• Worked on the Content Development and Production of Insurance Branding and Marketing programs. • Covered Long format Infomercials educating potential customers and helping them take a well informed decision to buy General / Life Insurance products • Worked on the Content Development and Production of Education Pilot – aimed at Promoting Portals (Shiksha.com and Institutes – Amity) • Teamed with product teams, user experience specialists, and other stake holders to develop content to meet business goals, • Played a lead role in the development and production of digital work. Responsible in the creation of websites, social media platforms, and on line advertising productions
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Senior Vp-Films And TelevisionViraj Tv May 2012 - Sep 2012Mumbai And Ahmedabad- Launching the Hindi GEC Channel on DTH and MSO platforms.(VIRAJ T.V) - Detailed TAM and programme analysis of programming and genres across all time slots in the available channels, creating and effective FPC for the channel. - Channel look and ID creation. Designing the publicity materials for digital and outdoor publicity. Planning Right distribution platforms for Channel. - Complete budget, cost viability of the Channel on broadcasting and online.
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Vp – Content, Acquisition & New Media.Skystar Entertainment And Movies Feb 2012 - May 2012Mumbai Area, India- Launching the Movie Channel on DTH and MSO platforms. (Sky star Movies Hindi & Marathi Movies) . Identifying and acquiring movies from producers/vendors. - Understanding the various exhibition-cross platform rights needed for hassle free telecast of Movies. - Creating an effective FPC keeping in mind the TAM data , analyzing the TG demography . Cross channel and in channel promotion.
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Project /Content Head ( Astrology, Relationship And Music Verticals )Cellcast Interactive India Pvt Ltd.& My Tv Jan 2008 - Jan 2012MumbaiWas a member of the core team involved in the design and content creation and distribution and launch,-My TV is one of its kind interactive TV channel, which is a unique amalgam of interactivity across three platforms – television , internet (including social media platforms) & mobile using latest IVR platforms.Some of the projects that achieved considerable success and are considered trendsetters in this genre: - MY STUDIO: (Music show)- A platform to unearth hidden musical talent from across the country. Each selected band was aired on My TV ,where the bands were profiled and played some original music. The experience extended online and on the mobile via an interactive website, social media and an IVR/ SMS application. - BHAVISHAYPHAL (Astrology show):Aired on National channels –News 24, Imagine T.V. Sahara Samay , India T.V ,Raj T.V among others. I managed to create and engage Web /Mobile/Call centre technology; successfully to increase participation, create loyal viewership resulting in increased revenue Over a period of 3years it engaged over 4 million unique subscriber generating 50Cr revenue through Telecom Company’s short code. - BID 2 WIN (Auction show)-First of its genre reverse auction television show with simulcast on multiple channels Zee, Zoom and Imagine TV. This Show revolutionized the Mobile space for contest purpose. - BAATON BATTON MEIN- An interactive life show in association with Jeevan saathi.com. Promoting their services, anonymous phone chat with the registered users, and the service through television space as well as creating and modifying one of its kind IVR and web integrated service.(Aired on NDTV good times & Zoom)
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Producer And DirectorMovie Media Jun 2006 - May 2007Dubai,U.A.E.Involved in Producing Corporate and Promotional films for various U.A.E based and International clients from script to screen. Associated with clients such as .Hertz international, Better homes, Pearson global. Emaar, Dmas.
Sandeep Chatterjee Skills
Sandeep Chatterjee Education Details
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Sri Venkateswara College, Delhi UniversityHistory -
Sri Venkateswara CollegeHistory -
Ftii PuneFilms
Frequently Asked Questions about Sandeep Chatterjee
What company does Sandeep Chatterjee work for?
Sandeep Chatterjee works for Span -Trickster
What is Sandeep Chatterjee's role at the current company?
Sandeep Chatterjee's current role is "Mastering the Art of Transforming Ideas into Captivating Visual Stories: Accomplished Creative Director with Over Two Decades of Film, Television, and Digital Industry , Ai experience ".
What is Sandeep Chatterjee's email address?
Sandeep Chatterjee's email address is sa****@****ail.com
What schools did Sandeep Chatterjee attend?
Sandeep Chatterjee attended Sri Venkateswara College, Delhi University, Sri Venkateswara College, Ftii Pune.
What are some of Sandeep Chatterjee's interests?
Sandeep Chatterjee has interest in Social Services, Writing, Children, Management, Producing, Conceptualizing, Civil Rights And Social Action, Direction, Human Rights, Arts And Culture.
What skills is Sandeep Chatterjee known for?
Sandeep Chatterjee has skills like Creative Direction, Writing, Copywriting, Production, Television, Film, Creative Development, Event Planning, Video, Creative Strategy, Stories, English.
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Sandeep Chatterjee
Founder, Environwaste | Senior Associate Business Development, Unacademy CentresKolkata Metropolitan Area -
1kpmg.com
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Sandeep Chatterjee
Data Consulting | Product Management | Go-To-Market | Pgdm - Tapmi | Tapmi Achievers' ClubBengaluru -
Sandeep Chatterjee
Hyderabad
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