Sr. Market Research Specialist
Current Driving Omnichannel marketing for Waters Corporation Chemistry products, which targets core pharma, Biopharmaceutical, F&B & Chemical segments across India Responsible for crafting and drafting Campaigns to enhance multi-channel customer engagement and create brand awareness Collaborating with Global Product, Marcom, and APAC demand generation team to bring effective harmonization of all Marketing strategies based on regional market trends and tuning regional demand generation tactics As part of my responsibilities, I oversee the execution of marketing and advertising campaigns. This involves gathering and analyzing sales forecasts, creating marketing, and advertising strategies, developing plans and objectives, organizing promotional presentations, and regularly updating calendars Responsible for developing Salesforce & Power BI reports assessing Campaign results and effectiveness Establishing Digital connections between Customer and Company by effectively engaging customers through Account Based Marketing tactics Monitoring Leads & Opportunities (>3500 MQLs) on Salesforce with pre-defined measuring metrics and guiding the sales team for effective conversions Preparing marketing activity reports and metrics for measuring program success Providing market research insights, forecasts, competitive analysis, campaign results, and consumer trends Developing Market research questionnaires for surveys and feedback, to assess various brand metrics and finetuning processes according to customers’ expectations Responsible for copywriting and content curation for effective customer engagement Managing vendors and monitoring budgets
