Sandhya Pathak Email & Phone Number

Sandhya Pathak is a Social Media Marketing Specialist at West Coast Consulting.

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  Social Media Marketing Specialist

  West Coast Consulting

  Apr 2014 - Present - Orange County, California, United States

  Partner with the Marketing team to construct and lead monthly data reviews on budget, ads spend, and lead generation efforts.• Develop, implement, and evaluate display advertising, search engine marketing, and social media strategies to increase brand awareness, improve member perceptions, generate leads, and sales.• Regularly analyze competition, reports relevant findings, and recommends digital marketing innovations to be tested.• Gather, segregate and optimize the most relatable content that appeals to and engages the target audience to drive results and customer conversion rates.• Monitor growth rate, lead generation and customer acquisition costs and execute the best strategic sales/marketing campaigns that will yield the highest ROI.• Researched audience needs, pain points, business goals, branding, SEO, messaging guidelines and objections for a comprehensive copy.• Craft effective copy for print, white paper, email, websites, social media, apps, and all types of marketing materials ensuring the brand voice was reflected across all copy.• Monitor KPIs and rewriting the copy as needed to achieve or exceed business goals.Company Management |Communication|Strategic Oversight|Strategic Planning| Strategic Partnerships|Business Development |Entrepreneur|Leadership & Team Building |Market Insight |Sales Development |Public Relations |Client Outreach|Research & Development|Budget Management |Negotiation|Adaptable|Critical Thinker| Quantitative & Qualitative thinker |Leadership|Project Implementation & Management|Project budgeting & management |Project Evaluation |Global strategy |Culture Change|Stakeholder Engagement |Multi-Cultural Team Management|Digital Marketing|Social Media Marketing|SEO|SEM|PPC |CRO|Email Marketing

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  Dn Polytechnic

  Computer Science