Sandi Nelson Email & Phone Number

Zimmerman, Mn, Us

United States

• Establish a narrative by producing client centric stories that are rooted to the client’s customer journey and pair with client’s desired KPI’s. Showcase client’s full-funnel growth by targeting with 1st party data and leveraging post campaign data insights. • Leads largest team in an eight-state region. Directly manages three managers, one Sr. manager, and indirectly leads 22 staff members. • Partners cross-functionally with Director level executives across the United Sates enterprise. Proactively develops strategies and KPIs that are regionally aligned and scalable to generate revenue.

United States

• Identifies sales opportunities, prepares client-centric sales pitches, and establishes productive business relationships with all levels of market retail clients.• Leverage expertise in streaming media planning, following audiences and delivering advertising messages to significantly impact clients’ business objectives.

• Provided strategic direction on marketing campaigns for clients across local, regional, and national accounts. Devised marketing strategy and sales objective for client growth, customer retention, or account upsell then coached teams on the best approach to sell advertising products. • Utilized Comcast, Xfinity, NVC Universal, or partner network deliverables to enhance campaign value and influence the client’s media buying decisions. • Led demand generation by identifying new sales categories with the greatest revenue potential. Gathered case studies, developed marketing vision, and nurtured campaigns that grew targeted customers.• Managed multiple project trackers; liaised with other departments, pivoted when needed, and ensured projects deadlines and quality standards were achieved.• Engaged in extensive client-facing time, including executive presentations and delivering marketing-based solutions that generated excitement and buy-in.

Onamia, Mn

• Led brand strategy and media planning for ad campaigns supporting two casinos and their portfolio of departments. Managed a multi-million advertising budget, forecast, and allocated budget for all marketing channels. Liaised between the agency partner, marketing vice presidents, and 16 department heads. • Created targeted media campaigns including television, radio, newspaper, out of home, digital display, and social media. Presented recommendations and secured buy-in from senior leadership.• Contributed to executive brand meetings by communicating trends, value propositions, customer segmentation, and marketing program execution.• Produced monthly results reporting on brand health metrics, including KPI summaries, social media reach, engagement, and interaction across 13 business units at two properties.• Organized media flow and advertising strategy, ensuring the right message reached the target audience through appropriate marketing channels.

Onamia, Mn

• Managed 9-person internal agency and external vendors; led brand stewardship including design and copywriting, and developed the positioning and brand architecture.• Led cross-functional teams and orchestrated the exchange of marketing jobs including direct mail, email marketing, onsite messaging, out-of-home, website advertising, weekly ads/promotions, events, broadcast, and social/digital marketing mediums.• Marketed and launched the simultaneous grand opening of 12 new business entities, exceeding revenue projections.• Recognized with the company’s top leadership award for demonstrating servant leadership that engaged, developed, and empowered employees. • Rebranded four of the company’s websites, enhancing the customer experience.

• Developed brand identity by rebranding the company logo, website, overall packaging design, and consumer directions for 15 product lines. Led the creation of marketing materials that focused on strategic partnerships with local, regional, and national B2B distributors. • Masterminded new business development ideas; produced a creative distributor product display • Initiated marketing strategies to engage customers during tradeshows and events; elevated the guest experience and captured thousands of trade show leads that grew CRM database.• Revamped the company's website to strengthen the brand, SEO, created a mobile-friendly user experience, and increase site traffic. Furnished all imagery and produced copywriting for 30 website pages.

• Managed communication, budgets, schedules and final execution of projects and served as a liaison between operations, communications, sales, product line management and outside vendors. • Produced innovative promotional apparel piece to support new product launch at a national trade show. Efforts resulted in a viral response that generated significant buzz and brand awareness.• Developed unique concepts for 36 trade shows and special events that attracted distributors and generated leads.• Organized and led product and in-use photoshoots. Provided art direction at sites and created an effective asset management process. • Earned company award for developing new promotional goods and implementing processes that increased efficiencies and contributed to cost savings.

Associate Of Science (A.S.), Business Administration

Bachelor Of Science (B.S.), Business Management - Marketing Emphasis