Sandi Nelson

Sandi Nelson Email and Phone Number

Director of Sales Development @ Comcast Advertising
Zimmerman, MN, US
Sandi Nelson's Location
Zimmerman, Minnesota, United States, United States
Sandi Nelson's Contact Details

Sandi Nelson personal email

About Sandi Nelson

With 15+ years of experience leading direct and indirect teams to deliver results in diverse consumer environments, I am most passionate about leading teams through productive collaboration that fosters strong partnerships and wins business. I enjoy creating data-driven, multi-channel marketing strategies and activate plans that increase sales. I bring exceptional leadership skills that maximize individual and team contributions in a complex, fast-paced environment. I'm consistently recognized for building productive relationships with team members, colleagues, key stakeholders, external agencies, and customers.STRATEGIC MINDSETI’m innovative. I love to create ways to enhance brands then develop marketing and communication campaigns that support brand growth. I specialize in synthesizing customer needs and emotions with market research which creates breakthrough brand and marketing strategies that drive business results. VISIONARY LEADERI love a challenge, I like change and I really enjoy having fun. I like to approach each challenge with the same get-it-done attitude. It is exactly this determination-combined with an energetic mindset that has enabled my successes to date. I’ve been recognized as a servant leader who develops, motivates and empowers the successful performance of direct reports and cross-functional teams. I’ve directed agency teams and orchestrated awarding-winning work as a result of effective collaboration between outside partners, internal teams, and senior leadership.COMMUNICATION SKILLSI am a critical thinker, I understand the big picture, establish roles and responsibilities then clearly break it down into process steps to accelerate productivity. I’ve produced numerous communication blueprints for a variety of integrated marketing programs including sales support and promotional efforts, advertising campaigns and storyboards, print collateral, corporate presentations, direct mail and email campaigns, trade shows and web and social media marketing.Industries Served: Gaming, Lodging, Hospitality, Dining, Restaurants, Sports, Recreation, Outdoor, Manufacturing, Retail, Media, Advertising, Cable Television,

Sandi Nelson's Current Company Details
Comcast Advertising

Comcast Advertising

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Director of Sales Development
Zimmerman, MN, US
Website:
comcastadvertising.com
Employees:
1524
Sandi Nelson Work Experience Details
  • Comcast Advertising
    Director Of Sales Development
    Comcast Advertising
    Zimmerman, Mn, Us
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  • Effectv
    Director Of Sales Development
    Effectv Nov 2022 - Present
    United States
    • Establish a narrative by producing client centric stories that are rooted to the client’s customer journey and pair with client’s desired KPI’s. Showcase client’s full-funnel growth by targeting with 1st party data and leveraging post campaign data insights. • Leads largest team in an eight-state region. Directly manages three managers, one Sr. manager, and indirectly leads 22 staff members. • Partners cross-functionally with Director level executives across the United Sates enterprise. Proactively develops strategies and KPIs that are regionally aligned and scalable to generate revenue.
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  • Effectv
    Sr. Manager Sales Development, Market-Retail
    Effectv Mar 2021 - Dec 2022
    United States
    • Identifies sales opportunities, prepares client-centric sales pitches, and establishes productive business relationships with all levels of market retail clients.• Leverage expertise in streaming media planning, following audiences and delivering advertising messages to significantly impact clients’ business objectives.
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  • Effectv
    Sales Marketing Manager
    Effectv Mar 2019 - Jun 2021
    • Provided strategic direction on marketing campaigns for clients across local, regional, and national accounts. Devised marketing strategy and sales objective for client growth, customer retention, or account upsell then coached teams on the best approach to sell advertising products. • Utilized Comcast, Xfinity, NVC Universal, or partner network deliverables to enhance campaign value and influence the client’s media buying decisions. • Led demand generation by identifying new sales categories with the greatest revenue potential. Gathered case studies, developed marketing vision, and nurtured campaigns that grew targeted customers.• Managed multiple project trackers; liaised with other departments, pivoted when needed, and ensured projects deadlines and quality standards were achieved.• Engaged in extensive client-facing time, including executive presentations and delivering marketing-based solutions that generated excitement and buy-in.
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  • Mille Lacs Corporate Ventures
    Brand Manager
    Mille Lacs Corporate Ventures Oct 2017 - Nov 2018
    Onamia, Mn
    • Led brand strategy and media planning for ad campaigns supporting two casinos and their portfolio of departments. Managed a multi-million advertising budget, forecast, and allocated budget for all marketing channels. Liaised between the agency partner, marketing vice presidents, and 16 department heads. • Created targeted media campaigns including television, radio, newspaper, out of home, digital display, and social media. Presented recommendations and secured buy-in from senior leadership.• Contributed to executive brand meetings by communicating trends, value propositions, customer segmentation, and marketing program execution.• Produced monthly results reporting on brand health metrics, including KPI summaries, social media reach, engagement, and interaction across 13 business units at two properties.• Organized media flow and advertising strategy, ensuring the right message reached the target audience through appropriate marketing channels.
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  • Mille Lacs Corporate Ventures
    Advertisng Manager
    Mille Lacs Corporate Ventures Aug 2013 - Oct 2017
    Onamia, Mn
    • Managed 9-person internal agency and external vendors; led brand stewardship including design and copywriting, and developed the positioning and brand architecture.• Led cross-functional teams and orchestrated the exchange of marketing jobs including direct mail, email marketing, onsite messaging, out-of-home, website advertising, weekly ads/promotions, events, broadcast, and social/digital marketing mediums.• Marketed and launched the simultaneous grand opening of 12 new business entities, exceeding revenue projections.• Recognized with the company’s top leadership award for demonstrating servant leadership that engaged, developed, and empowered employees. • Rebranded four of the company’s websites, enhancing the customer experience.
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  • Srw Products
    Marketing Manager
    Srw Products May 2012 - Aug 2013
    • Developed brand identity by rebranding the company logo, website, overall packaging design, and consumer directions for 15 product lines. Led the creation of marketing materials that focused on strategic partnerships with local, regional, and national B2B distributors. • Masterminded new business development ideas; produced a creative distributor product display • Initiated marketing strategies to engage customers during tradeshows and events; elevated the guest experience and captured thousands of trade show leads that grew CRM database.• Revamped the company's website to strengthen the brand, SEO, created a mobile-friendly user experience, and increase site traffic. Furnished all imagery and produced copywriting for 30 website pages.
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  • Vista Outdoor Inc.
    Marketing Project Manager
    Vista Outdoor Inc. Oct 2006 - Oct 2011
    • Managed communication, budgets, schedules and final execution of projects and served as a liaison between operations, communications, sales, product line management and outside vendors. • Produced innovative promotional apparel piece to support new product launch at a national trade show. Efforts resulted in a viral response that generated significant buzz and brand awareness.• Developed unique concepts for 36 trade shows and special events that attracted distributors and generated leads.• Organized and led product and in-use photoshoots. Provided art direction at sites and created an effective asset management process. • Earned company award for developing new promotional goods and implementing processes that increased efficiencies and contributed to cost savings.
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Sandi Nelson Skills

Trade Shows Brand Awareness Marketing Communications Catalogs Product Marketing Customer Relations Database Administration Internal Communications Event Planning Budget Management Vendor Management Promotion Planning Contract Negotiation Project Planning Digital Asset Management Microsoft Office Organized Deadline Oriented Work Under Pressure Advertising Email Marketing Press Releases Social Media Marketing Brand Development Digital Marketing Direct Marketing Event Marketing Social Media Direct Mail Promotions Market Research Powerpoint Retail Sales Support Budgets Sales Operations Sales Customer Service Marketing Strategy Cross Functional Team Leadership Brand Management Crm Facebook Leadership Copywriting Event Management Marketing Research Training Product Development Competitive Analysis Marketing Online Advertising

Sandi Nelson Education Details

Frequently Asked Questions about Sandi Nelson

What company does Sandi Nelson work for?

Sandi Nelson works for Comcast Advertising

What is Sandi Nelson's role at the current company?

Sandi Nelson's current role is Director of Sales Development.

What is Sandi Nelson's email address?

Sandi Nelson's email address is sj****@****hoo.com

What schools did Sandi Nelson attend?

Sandi Nelson attended Minnesota School Of Business, Minnesota School Of Business.

What skills is Sandi Nelson known for?

Sandi Nelson has skills like Trade Shows, Brand Awareness, Marketing Communications, Catalogs, Product Marketing, Customer Relations, Database Administration, Internal Communications, Event Planning, Budget Management, Vendor Management, Promotion Planning.

Who are Sandi Nelson's colleagues?

Sandi Nelson's colleagues are Jinhong Liu, Sabari Raj, Md Israfil, Brent Close, Pmp, Lisa Coley, David Birks, Lisa Dellobuono.

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