Senior Marketing Manager
CurrentConceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy. Managing marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. Using consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation, positioning, product segmentation, and sales performance. Designing and executing the go-to-market strategy for new product offerings to enter new markets. Conceptualizing customer services strategies based on extensive service operations and market dynamics analysis. Developing competency among the team members; providing direction, drive, and support to all staff members.
