Sandy Lam Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

In this role, I am responsible for creating and delivering product recommendation features for the customer and business. I led 7 back end and front end engineers to ensure site-facing recommendations are relevant and built in a manner that can support my data science partners' models. I also work with UX to ideate and create new UI experiences for the customer. Mid-role, I redefined squad vision, mission and objectives and achieved buy-in with engineers, UX, and data science partners by communicating customer pain points & research, evaluating features’ opportunities and building a 2-year roadmap> Conducted a comprehensive product discovery on the #3 performing container and identified opportunities refreshing the look and feel of a container for an estimated $10-25M incremental revenue> Launched a multi-quarter code refactor on a $20M container to decrease run time by 600% & save 97% of original run cost> Build a net new MVP recommendations container tackling a top 3 business and customer problem from design ideation to production in 2 quarters by partnering with data science, engineering and UX to deliver the product in an agile manner> Iterated on an MVP experience by enhancing the UX and increase customer interactive clicks by 45%> Improve relevancy on home decor specific strategies by introducing filters such as removing discontinued products> Provide direction for engineering, UX and data science work using the agile methodology to create and communicate user stories with 80+% completion per sprint

Atlanta, Georgia, Us

> Formulated and tested a holistic event experience across several decor categories, confirming the hypothesis a one-stop-shop customer experience with an increased average order value of 10% and decreased bounce rates of 106bps> Consulted on a new site navigation and way finding experience requiring IT and product development work to strategically target 4 marketing audiences accounting for 33+ million households> Oversaw 4 contractors to implement new design site features to deliver an aesthetic tool that encouraged customers to interact with and generate $1M projected annualized revenue

Atlanta, Georgia, Us

In my role as a senior analyst, I create the online site experience strategy for the bath department. A highly collaborative role, I work with merchandising and cross-functional support roles to review the site foundation and leverage new and existing site functionalities to deliver a best in class customer experience. Some key highlights:> Led a bi-weekly cross-functional meeting of 11 teams to review the bath department business KPIs/strategies and to plan and align on site opportunities, driving $69.2M+ incremental revenue and increased product interaction rates by +92bps> Created and implemented a project management tracking system for 3 teams of 20+ people to provide visibility to leadership and ensure accountability on a 2020 team OGSM > Invested in developing others on the team by providing guidance and support for 1 peer and 2 junior-level colleagues> Used A/B testing and pre/post implementation to gain quantitative insights on 5+ new site features and functionalities

Atlanta, Georgia, Us

At HomeDepot.com, our award-winning e-Commerce team is blazing a trail of retail shopping innovation by leveraging cutting-edge technology with our 2,200+ store locations and a relentless focus on customer service. We have been named one of the world’s most innovative companies and we are on a mission to provide the best interconnected shopping experience to our consumers.The Category Experience team acts as the chief customer advocate working to evaluate online performance in order to improve the interconnected digital experience. We optimize the customer site experience while improving engagement with product and conversion rates, and decreasing exit and bounce rates. We utilize Adobe Omniture software and other tools to analyze key online behavior, uncover customer pain points, improve taxonomy, and assess the competitive market.In my role as an analyst, I am the primary contact for banner placement on the Paint and Storage Organization pages. I develop cross-merchandising opportunities on our pages and ensure promotions are strategically placed on site. I handle ad hoc work, including updating broken links on web pages, assisting with the senior analysts with their deep dive projects, & executing merchant requests. Some key highlights:-Developed and executed an online strategy for a 7-week storage event that garnered +8.2% in product interactions and +0.9% in CVR vs LY, exceeding the team’s OGSM’s goals of +2.8% in product interaction rates and +0.1% CVR. Additionally, it contributed to a 18% increase in net sales vs LY-Created 13 paint visual navigation banners to educate customers, increasing interactions by 1000+ bps-Analyzed and leveraged customer information and behaviors in Adobe Analytics as well as competitive benchmarking, identifying at least 1-2 areas of improvement per month to help customers get to the right products faster-Implemented a centralized input system for merchant and marketing workflow requests, saving 2-3 hours per request

Atlanta, Ga, Us

Operations & Strategy (Sept. 2017 - August 2018)-Facilitated two 3-day training sessions focused on building key marketing skills for 121 mid-level employees by planning and communicating logistics with a world class hotel staff, 2 trainer groups, and 1 internal skills training team-Onboarded 77 assistant brand managers to Newell by developing content and coordinating logistics with presenters and HR for their first day-Implemented a file audit system using Microsoft Excel for the internal SharePoint used by 2000+ marketing employees-Assisted in the development of a new internal learning management system by developing a master grid comprised of 200+ courses and 6 different divisions using Microsoft Excel-Expedited the monthly submission process of 100+ time-sensitive and confidential projects for top level management by 1 day to provide leadership more time to review projectsLicensing (Aug. 2017 - May 2018)-Sustained positive relationships with 4 major brand licensees with cumulative yearly revenue of $7.7M by managing product approvals, licensee challenges, forecasting, agreement renewals, and other requests as needed-Identified 3 major consumer concerns by constructing a comprehensive consumer care report for the largest outbound licensee and implementing a monthly reporting cadence for the licensee beginning January 2018-Investigated a licensee opportunity vague in nature and delivered a one-pager within a 24-hour deadline that helped senior leadership come to a decision quickly to look into the opportunity-Strengthened licensee leadership team's understanding on the Graco brand by spearheading a brand immersion and collaborating with 5 cross-functional teams.Other Personal Development Opportunities: Formal mentor to an intern, a rare opportunity for an Assistant in my start class (2017). Informal mentor to the intern on my team, to whom I delegated tasks and presented opportunities to make recommendations on improving training resources processes.

Lake Forest, Illinois, Us

-Initiated and executed a plan to analyze the Grainger.com Help Desk and make recommendations to upper management by entrusting 5 other teammates with responsibilities suiting their strengths -Developed a competitive analysis of online display badge methods to enhance the current badging system and provide an effortless online experience-Advocated the discontinuation of a third party vendor relationship, resulting in a savings of $110,000+-Communicated with internal stakeholders to provide a consistent digital experience of a protection plan offered by Grainger-Proposed a feasible digital catalog experience based on analytics, competitive examples, and current capabilities to improve the future online experience of specialized catalogs

Cleveland, Oh, Us

-Increased sales of a week-long promotion by 39% from last year through phone calls and in-store publicity-Developed relationships with customers by conveying relevant information, recommending products, and understanding their work history-Maintained efficiency of a $1.5 million store by assimilating information about the paint industry and operating the source computer system-Spearheaded intern project to 3rd place out of 11 intern teams by organizing and delegating tasks to 5 team members

-Answered phone calls and emails about New Student Orientation and Indiana University in general, resolving the concerns of hundreds of parents and students-Inventoried supplies to ensure a surplus of materials would be on hand to give out to students, parents, and guests-Executed miscellaneous tasks for the Director of New Student Orientation to take care of the small details-Performed with different personality types and work styles, ultimately becoming one Orientation Team that welcomed over 7,400 incoming students