Creative director of a freelance graphic design and brand development business. My creative energy has always centered on developing the best solutions to speed brand growth. Whether building brands in sports, finance, real estate, or technology, I love working with other creative thinkers, developing a set of ideas from start to finish. I’ve worked with medium to large-scale businesses building, modernizing, and scaling their brands to successfully compete in the marketplace. It’s a great opportunity when business challenges can be solved with better design, but a clear brand strategy is critical too. Spending ad budget without a plan or goal rarely works, no matter how good the design looks.SPECIAL PROJECTS: Ongoing creative, critical consulting and support to a community of contemporary artists on a pro bono basis. Including design and production of print collateral pieces, exhibition and survey catalogs, as well as commercial identity development and occasional panelist representing contemporary design practice.

Senior art director for global brand conferences and events, directing creative, brand experience, brand design, production and implementation worldwide, including North America, EMEA, APAC, and LATAM. Senior brand designer, leading brand innovation and development across all customer experiences and touch points. Lead creative presenting design recommendations for brand and event experience to stakeholders and leadership. Experienced partner collaborating with external agencies, directing teams in New York, Las Vegas, London, Berlin, Tokyo, and São Paulo. Provided creative direction, design training, and mentorship to junior designers. On-site brand ambassador.SPECIAL PROJECT: Directed, designed, and produced the Akamai experience at RSA 2022 and 2023 in San Francisco, CA. Brand experience served as design template for three additional conferences in North America and Western Europe. Design collaboration with Czarnowski,a global event design and production agency.

Lead designer concepting, writing, developing, and visualizing the creative direction of brand identity systems for the luxury commercial and residential real estate markets in New York and Boston. Created and produced fully integrated marketing campaigns consisting of logos, typography, illustration and photo assets used in print, digital brochures, and websites. Lead presenter of agency creative to executives and stakeholders. Mentored junior designers, art directed photo shoots, and devised brand strategy rationale.SPECIAL PROJECT: Lead designer working with Neoscape’s 3D visualization team, bringing to life the architectural vision of Luis Vidal + Architects and AECOM for the modernization of Terminal E project at Boston Logan. Winning presentation successfully delivered a memorable story and a new icon for the city of Boston.

Lead director of creative team retained to concept, design and produce worldwide conferences for IBM software and technology. Developed conceptual theme governing the design direction for IBM’s brand experience at worldwide conferences. Established creation of engaging experiences showcasing products through a narrative lens of real world client case studies featuring successful applications of IBM software and technology. Lead presenter of agency creative to IBM executives and marketing VPs. Responsible for articulating creative direction and design rationale to client stakeholders at key phases of project development. Inspired an integrated approach to experience design by creating impactful destinations, guiding attendees through an organized presentation of client content in the form of memorable and immersive activations that motivate sharing across social media channels. Designed the look and feel of signature IBM environments by developing conference specific brand assets. Provided leadership and mentoring to agency creatives, advocating considered strategy and aesthetic refinement in project execution.SPECIAL PROJECT: Led critical brainstorming, directed creative team and improvised graphic approach for several strategic experience proposals outlining design recommendations for the center experience at Insight 2014, IBM’s premier data and analytics conference. The challenge centered on creating an engaging and immersive space showcasing IBM Watson in a first-time conference setting, unveiling the cognitive computing system to an audience unfamiliar with its cutting-edge capabilities.

Served dual roles as art director and senior designer. Collaborated with creative director to develop unique brand voice and programming for studio clientele. Produced custom brand assets including illustration and photography used in print and environmental components. Developed and refined schematic design concepts into sophisticated brand communication tools. Devised strategies for applying brand programming to large-scale interior and exterior architectural spaces. Creative development and production of site-specific, handmade narrative art works designed as signature components in client brand expression. Instructed staff on optimal methods used in matching mechanical files to specific material and fabrication processes.SPECIAL PROJECT: Produced an extensive hand drawn narrative entirely in graphite covering multiple walls and ceiling of the ATM vestibule at Umpqua Bank’s NW 23rd and Glisan location. Project’s success was leveraged to produce four additional, custom designed, and handcrafted narratives in bank branches located in Oregon, Washington, and California.

Collaborated with creative director developing brand identities and unique product support campaigns for studio clientele. Participated in creating design direction and strategic implementation of client projects. Specialized in producing graphics and illustrations used in final design layouts. Entrusted with approving color proofs of photography and layouts for final designs. Translated approved designs into print-ready mechanicals with appropriate specifications for outside vendors.SPECIAL PROJECTS: Designed and produced environmental graphics and product displays for the Nike Summer 2000 and 2002 Men’s and Women’s Running campaigns. Assisted in the creation and production of the Microsoft XBOX brand identity campaign.

Designed environmental displays for Niketown stores in London and Berlin under the direction of a senior designer. Designed and illustrated product and content specific graphic displays for the London Niketown. Produced technical drawings of proposed environmental designs for presentation to outside vendors. Identified complex features associated with proposed environmental designs and produced detailed diagrams of these features to enhance clarification.SPECIAL PROJECTS: Designed and illustrated the “Anatomy of Overpronation” display in the running pavilion at the London Niketown. Produced illustrations for Nike’s Goatek running shoe featured in the environmental displays at the London Niketown.