Sandman70 Design

Stories are everywhere. Tall tales, funny anecdotes, everyone has a story. But it’s the details of those stories that must rise above the personal to resonate with a wider audience. Good storytelling requires a firm commitment to fostering those details through every phase of the design process. Whether from 30,000 feet or down in the weeds, good storytelling equals good design. The napkin sketch is a fine start, but crafting unique work requires a more thorough approach. Sometimes you have to get your hands dirty, after all, elegant solutions require more than just inspiration.