Marketing Operations Specialist
Current- Campaign Prioritization & Implementation: Set up marketing assets and workflows to maximize the efficiency of B2B automated marketing campaigns across different channels.- System Administration: Act as a system admin to support training & enablement, maintenance, and reporting processes in alignment with Marketing Automation Platform (HubSpot) architecture.- Innovation and Optimization: Utilize marketing automation to introduce new techniques in campaign & process design, engagement strategies, and conversion optimization. Share best practices to enhance campaign effectiveness and identify improvement opportunities.- Campaign Management & Reporting: Oversee campaign flows to ensure prospects progress through the buyer journey effectively. Monitor automated campaign performance against business goals and KPIs.- Stakeholder Engagement: Collaborate with internal stakeholders, leveraging data to enhance marketing activities.