Sandra Bruce Email & Phone Number

Cambridgeshire

Director of full-service representation/sales and marketing company www.sandybeachinternational.comUsing an extensive global contact base with a variety of travel industry partners that include both traditional and online tour operators, travel agents, airline, DMC's and travel-related associates and suppliers, and media; help build brand awareness and business from specified markets I am well placed to assist organisations who want a 'local' presence Clients includeGreece5* Mykonos Grand, Mykonos, Greek Islands5* Petasos Beach Resort & Spa, MykonosERMIA Hotels & Resorts, Greece and BulgariaDoucas Tours and Travel, ThessalonikiHalkidiki Tourism Organisation Halkidiki, GreeceAfricaAfrican Ample Assist, South Africa, Namibia, Mozambique, Botswana, Zimbabwe, ZambiaZimbabwe Tourism OrganisationOur services also provided to5* Kinsterna Hotel & Spa Monemvasia, Peloponnese, GreeceYades Heritage & Hospitality Hotels, Historic Hotels throughout Greece & the IslandsBin Majid Hotels, Ras Al Khaimah, UAEMy Aegean Friends on Board, Greek Islands Cruises5* Porto Carras Grand Resort Sithonia, Halkidiki, Greece5* Elysium Hotel & Spa, Paphos, Cyprus4* Mediterranean Beach Hotel Limassol, Cyprus5* So White Boutique Suites, Makronissos Beach, Cyprus4* So Nice Boutique Suites, Makronissos Beach, CyprusBelize Tourist BoardDIVI Resorts, Caribbean: St Croix, St Maarten, Cayman Islands Bonaire, Barbados, Aruba4* Sea Breeze Beach Hotel Barbados4* Butterfly Beach Hotel BarbadosENA Dive, BaliKTK British Sculptress (Cogito), UKNicola Kathrens Rare Knitwear, UKRelocated back to the UK, given my experience I represent a variety of luxury hotels and resorts from various locations.

Cyprus

Stademos Hotels PLC has established itself as a leader within Cyprus’ hospitality industry. Leading the way with its three distinctive properties - Amara, Mediteranean Beach and Elysium Hotels - 750+ rooms across these three luxury hotels located in Paphos and Limassol. Primary responsibilitiesPlanning and implementation of Sales & Marketing Plans/Budgets Execution of marketing campaigns across all the properties reporting back to the board Relationship management with all major tour and specialists operators, Tourist Boards, Marketing Consortiums, Airlines and Home Working networksIdentifying and planning extensive trips to visit key travel agents, conference and incentive suppliers, and events companies from our feeder market and new destinations Increasing business mix in the hotels to include Spa, Golf and Special Interest groups including Development and growth of Weddings market from UK & IrelandProduced training collateral and content and courses for off and online tour operators, and call centresEnsured the hotels were all included in online tour operators programmes and ongoing presentationsCompetitor Web analysisResponsible for business from the lucrative MICE market by arranging regular appointments and presentations to increase market share Oversaw PR related activities with the leading luxury consumer and travel trade publications and other distribution channels such as BBC World and CNN, film & sports companies, location managers etc.Responsible for deployment of CRM databases to maximise sales & marketing effortsAchievementsEstablished the 5*Elysium as the top-selling property with key UK tour operators for several years runningRe-established and programme inclusion of the 4* Superior Mediterranean Beach with UK luxury tour operatorsDelivery of monthly report to Board level

OverviewThe hotel is situated at the heart of Limassol Bay, this 4* hotel offers 5* amenities and services. The Mediterranean Beach is not just a hotel, it’s a way of life offering guests a superb and unobstructed view of the coastline of Limassol on the south coast of Cyprus. Facilities - spectacular multi-level swimming pool, close to a Blue Flag (certified clean) beach, Spa and sports to include tennis, aerobics classes and organized games.Returned to Cyprus where I was asked to re-join the hotel where my main responsibilities included: Business Development - Sales, Marketing, PR Negotiating with major tour and specialist operators, airlines, DMCs, tourism boards and other hospitality-related suppliersGenerated business from - MICE - meetings, incentive, conventions and eventsMember of Cypriot Hotel Association

London, United Kingdom

UK based representation company offering customised sales, marketing and PR ServicesA portfolio based upon referrals and recommendationsLuxury properties, hotels and Tourist Boards from a variety of destinations including - Caribbean Islands - Barbados and Cayman Brac- United Arab Emirates- Cyprus - Indonesia - Bali Main focus is to represent new hotels requiring access to the UK market which was delivered via my extensive network of contacts

Part of the founding group and senior management team based in London. An Internet start-up company that revolutionised the way in which the hospitality industry distributed media and digital content worldwide using our Global Travel Content Distribution ChannelMy role was to build global partnerships with the major tour operators, travel agencies, airlines, cruise companies, tourism boards etc and encourage these companies to download content for a variety of usesPrimary responsibilitiesBuild and recruit the operation team, staff were based across EMEA, North America and the Asia Pacific growing to 90 Developed business processes to facilitate growth Planned marketing campaigns Worked with the sales team to encourage usage of the content in the MediaBank, benefits were materials in digital format ready use with higher resolution deliver better results Used my network tour operators, GDS, media, publications etc. order the company became the de facto distributor of contentWorked with the management team to secure further investment of $10million investment from companies such as Intel, General Electric and ABN Amro

Limassol, Cyprus

Part of the company and senior team that developed this hotel from pre-opening to the final opening. Extensive travel to promote the new hotel tour operators throughout Europe resulting in securing contracts and bookings.Represented the hotel at all the major International Trade Fairs such as ITB, World Travel Market , CONFEX and EIBTM Over and above sales and PR activities, ran the conference business on behalf of the hotel as well as acted as Duty Manager for the daily running of the hotel

London, United Kingdom

Opened Sales Office that represented a number of Cyprus 5* luxury propertiesInvolved extensive travel to the Middle East securing high-value sales from Kuwait, UAE, Jordan, Europe. Clients included: High net worth individuals as well as the Kuwaiti Royal Family, High profile government Ministers and departments and international Shipowners