Sandra Fabela Email & Phone Number

• Responsible for managing the workflow and delivery of all creative assets of marketing campaigns and projects, including on-air, digital, print, online, internal projects, and events.
• Collaborate with internal and external stakeholders for campaign planning and production. Discover project goals and requirements, ensure technical feasibility, and translate into asset specifications for the Creative.
• Manage project priorities and ensure that all projects are implemented correctly, efficiently, deadlines are met, and executions are flawless.
• Build strong relationships with stakeholders to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency. Internal stakeholders include Marketing.
• Manage external agencies as needed when project/deliverable scope is beyond internal creative team.
• Assist with the development and execution of larger consumer promotions that include additional marketing tactics (i.e. event marketing, etc.).

Irvine, CA

• Implemented GTM program and process company-wide to ensure timely execution of the global product development calendar across all categories and help drive great product, on time, and at margin.
• Worked with all regions to configure, coordinate, and roll-out GTM process globally.
• Worked closely with Product Marketing team to support the product creation process by proactively monitoring the cross-department functions and processes included in the GTM timeline.
• Planned and implemented the seasonal GTM calendars on an 18-month rolling basis and communicated responsibilities to department leads (Merchandising, Design, Product Development, Marketing, Sales, Planning, Legal, and.
• Led cross-functional team meetings for status/updates and to enforce GTM calendar deliverables and process.
• Enforced calendar compliance by monitoring and tracking adherence to deadline and progress towards line development as it related to upcoming milestone deliverables, performing check-ins with divisional heads and.

Irvine, CA

• Created and maintained Marketing Activations department calendar, including Advertising, Video, Photo, Print, and Digital schedules.
• Managed creative projects from brief submission through delivery of assets and post-production for all categories (Mens, Womens, Footwear, Eyewear, Mountain Bike, Fox Moto, and Shift Moto).
• Led weekly production meetings with creative team.
• Created, maintained, and distributed creative job status report on weekly basis.
• Tracked incoming jobs via project management tool outlining project deliverables, specifications, and deadlines to Print Design team.
• Worked closely with cross-functional groups for creative needs and project success (Print Design, Marketing, Merchandising, Sales, Retail, Ecomm, and Visual Merchandising).

Irvine, CA

• Created and implemented Standards & Guidelines manual for the Marketing department to streamline workflow functions across all divisions, fast track the on-boarding process for new employees, and improve overall.
• Managed department organization and storage, including server/electronic file structure/hierarchy, Fox product samples, and records to help keep projects and data organized and easily accessible.
• Partnered with Legal department to develop Records Retention Policy to serve as guideline and ensure critical documents and electronic files were properly archived.
• Developed and created athlete contract request templates for athlete team managers, including athlete, budget, term, and other sponsorship data.
• Acted as liaison with Legal department to ensure compliance on athlete, model, music, and event contractual agreements.
• Created and managed Marketing summer internship program, including interviewing, hiring, and managing each intern, their schedules, and projects.

Newport Beach, CA

• Created budget management tools for monthly, quarterly, and annual reconciliation; distributed to department budget managers.
• Created monthly and quarterly budget reports on budget variances and projections distributed to VP and Finance department for review and discussion.
• Developed quarterly and year-end visual recap template and tools for Marketing department campaigns, showcasing value and effectiveness of initiatives against budget.
• Created master budget template for annual fiscal year planning.
• Reviewed department invoices and expense reports for proper GL coding, budget, and authorization.
• Created tracking system for department financial expenses.

Los Angeles, CA

• Researched companies, industries, and people to generate referrals to increase sales.
• Identified new business opportunities in new and existing client base.
• Coordinated with third party brokers and underwriters to expedite case approval.
• Initiated, tracked, and expedited varied actions such as opening accounts, trade executions, fund transfers, and life insurance applications.
• Developed and formatted tracking system for new business productivity.
• Managed multiple marketing, sales, and administrative projects.