Sandra Gohn Email & Phone Number

Arlington, Va, Us

Sunnyvale, Ca, Us

• Leads a team of social media and content marketing professionals and vendors in strategizing, planning, and executing evergreen content marketing efforts for LinkedIn for Nonprofits (current), Equity (current), LinkedIn Social Impact (2023), leveraging analytics, SEO, channel metrics to guide all content decisions web, blog, email, ads, LinkedIn, Facebook, and other paid and organic channels• Owns the creation, development, and execution of major global integrated marketing campaigns (LinkedIn for Nonprofits’ Giving Tuesday 2023 efforts), leveraging key metrics and audience insights to drive campaign success and measure campaigns ROI• Spearheads global event (Impact Summit 2024, Nonprofit Resource Hub Webinars) content strategy and development for virtual, hybrid, and in-person events attended by thousands of nonprofit professionals, guiding marketing team members through the creation of content while simultaneously leading the development and execution of multi-lingual, full-scale GTM plans designed to promote events• Shapes content to support LinkedIn for Nonprofit’s demand generation efforts, collaborating with key stakeholder to develop messaging, visual IDs, and overall campaign strategies to generate revenue and interested in LinkedIn’s discounted products for nonprofit organizations

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

• Led “always on” content marketing efforts for LinkedIn for Nonprofits and LinkedIn Social Impact by utilizing audience insights, SEO, best practices, and channel performance metrics, guiding teammates in content strategy development and editorial/creative production decisions for web, blog, email, ads, LinkedIn, Facebook, Twitter, and other paid and organic channels• Spearheaded the creation, development, and execution of international integrated content marketing efforts and campaigns (Top Voices in Social Impact 2022, Giving Tuesday 2022, LinkedIn for Nonprofits Resource Hub launch) by leveraging target audience demographic data, best practices, and campaign goals to guide strategic planning and measure post-campaign success• Shaped global event (Impact Summit 2023 & 2022, Talent Connect 2023 LinkedIn for Nonprofit’s presence, AFP Icon 2022 presence, #BetterTogether series, Nonprofit Resource Hub Webinars) strategy and programming for virtual, hybrid, and in-person events attended by thousands of nonprofit professionals by guiding teammates through content ideation, production, and execution, while coordinating internal and external marketing efforts to promote events to target audience

• Counsels clients on digital content strategies, strategic communication planning, audience engagement, audio and video production, social media promotions, written stories, graphic design and other communication subjects for high profile clients like Duke University's Dept. of Population Health Sciences and AAA Colorado (among others)• Films, edits and produces editorial and promotional documentary videos for big-name clients including McClatchy Video Lab, National Automobile Dealership Association (NADA), VIDA Fitness, News Deeply, lululemon Washington, D.C., Qatar Embassy Washington, D.C., Alpha Delta Pi – University of Maryland and more• Organizes, edits and shoots editorial or posed photos for local business (One Eight Distilling, Hellbender Brewery, Yoga Heights DC, ExtendYoga, Athleta DC, etc.) and solo entrepreneur clients with a quick turnaround

Arlington, Va, Us

• Spearheaded the USO content team and collaborated with cross-functional teams and senior leaders to develop and execute long and short-term, data-informed digital content strategies designed to support the organization’s goals around driving website traffic, increasing donations and boosting awareness of the nonprofit’s mission delivery, fundraising campaigns, events, celebrity entertainment tours, corporate partnerships etc., among targeted donor audiences• Oversaw the day-to-day in-house production of owned written, video and photo content for USO and third-party channels (i.e. website, social media channels, videos, leadership presentations, email marketing, etc.) serving as both the head multimedia producer and the in-house managing editor responsible for leading, coordinating and supporting the entire content team to ensure the timely production of quality, on-brand digital collateral• Served as the organization’s SEO expert and leader, analyzing data (using tools like Google Analytics, Google Search Console, Ahrefs, TrackMaven, Sprinklr, Hub, Spyfu, OptinMonster, etc.) to optimize new and audit existing USO.org web content for search leading to a 77.78% increase in organic USO.org/stories sessions from 2018-2019, a 25.41% increase from 2019-2020, an estimated 71.78% increase from 2020-2021 and a drastic improvement in organic search rankings (with 2x more USO.org pages ranking on the no. 1 page) from 2018-2019• Monitored the universal implementation of brand standards, language, voice and messaging by internal and external stakeholders (i.e. vendors and corporate partners) to ensure all audiences receive a consistent brand experience across when interacting with USO media across all internal and external channels

Arlington, Va, Us

• Co-led the development and execution of research-informed short-term, data-informed digital content strategies to promote USO campaigns, events, etc., boosting awareness and engagement among targeted audiences on web, social media and email marketing• Produced top-performing video, motion graphics, photo and written content for internal and external web, social media, email, broadcast and fundraising use, contributing to a 77.78% increase in organic USO.org/stories traffic, as well as a rise in social media followers across all platforms from 2018-2019• Provided insights by analyzing monthly web and social analytics (using tools like Google Analytics, TrackMaven and Sprinklr) to incorporate SEO best practices and optimize new and existing content across all web and social media platforms• Planned and led two multi-week global team story collection trips to the Europe and Pacific regions to collect photo and video assets for web, social, print and fundraising needs, collaborating closely with USO field teams and deployed U.S. military contacts to maximize production efforts in-country, comply with Department of Defense (DoD) restrictions and build relationships• Overhauled and developed the organization's video and motion graphics style guide, serving as the point person responsible for educating, implementing and enforcing these standards among internal and external stakeholders

Arlington, Va, Us

• Used advanced knowledge of videography, photography, writing and SEO to produce top-performing branded multimedia stories for USO and partner digital channels, contributing to a 37.77% increase in organic USO.org/stories sessions and a rise in social media followers across all platforms from 2017-2018• Pioneered the implementation of text-heavy, 360 and close-captioned videos, more than doubling video engagement on Facebook, Twitter and Instagram• Developed content strategy plans for two major partner activations (USO/Chicken Soup for the Soul and USO Service Dog Book launches), using demographic and psychographic data to tailor messaging and content to target audiences, boosting brand awareness and engagement• Coordinated and executed three, 2-4 week multi-country, international team story collection trips to the Middle East and Pacific regions to collect photo and video assets for web, social, print and fundraising needs, collaborating closely with USO field teams and deployed U.S. military contacts to maximize production efforts in-country, comply with Department of Defense (DoD) restrictions and build relationships

Arlington, Va, Us

• Shot, edited and produced MarCom Platinum Award-winning branded multimedia (photo, video, print) stories with original motion graphics for internal and external channels (web, social, email, etc.) in a collaborative, deadline-driven environment• Co-produced a six-month, nationwide story collection trip to report 100+ volunteer, patron and staff multimedia stories in honor of the USO’s 75th anniversary, ultimately leading to 1 million Facebook video views and a 134.33% increase in organic USO.org/stories sessions from 2015-2016• Led organization’s adoption of video and photo slideshows on Instagram, boosting USO channel following by several thousand new followers year-over-year• Championed and served and the lead producer in the overhaul of the USO’s custom motion graphics suite (roll-in, lower thirds, watermark, credits, YouTube end card) featured in all video content

• Brainstormed, researched and implemented Fiterazzi editorial calendar, working with 50+ writers, guest bloggers and editor-in-chief to execute a regular schedule of relevant content• Proofread and edited all articles on Fiterazzi for grammar, spelling and style before submitting to editor-in-chief • Mentored Fiterazzi staff writers and built relationships with freelance writers, fitness bloggers, companies and influencers to develop editorial content and corporate relationships

• Wrote feature stories, news articles and product reviews targeted at a young, female audience interested in fitness and healthy living• Photographed seasonal photo shoots featuring young female athletes to be used for Fiterazzi marketing materials• Connected with fitness companies and Fiterazzi editorial team to coordinate product reviews and promotional campaigns

Washington, Dc, Us

• Edited Edward R. Murrow Award and WHNPA-winning documentary video story about Romanian orphans in a highly collaborative, deadline-driven environment• Led weekend video desk coverage by spearheading breaking news video production, homepage updates, headline and blurb writing, wire production, livestream coordination and social media promotion• Brainstormed, wrote and promoted video aggregation blog posts featuring outside content discovered on Reddit and Stumbleupon for the Washington Post website

Washington, Dc, Us

• Edited and produced news video stories promoted on the Washington Post website• Assisted in web production of the Post’s weekly online sports show, Post Sports Live• Researched and gathered information to support web production and promotion of various video news stories

• Researched and developed policies and communication related to online safety, security, and privacy• Monitored and analyzed legislation, regulation, and policies related to Facebook• Supported Facebook’s outreach to Government, Congress, non-profit organizations, and other entities

Atlanta, Georgia, Us

• Reorganized and coordinated refurbishing of chapter website• Shot, edited and produced formal recruitment video• Managed, updated and produced all content on chapter's social media sites, including Facebook, Twitter and Flickr

Washington, District Of Columbia, Us

• Shot, edited and wrote video news packages posted on The Hatchet’s website• Interviewed students, administrators and various experts for news and feature video packages• Worked alongside fellow photographers and editors to create audio slideshows and video news packages

Arlington, Va, Us

• Created and implemented a targeted social media marketing plans utilizing Facebook and Twitter to drive online engagement• Wrote, edited and proofed web and other marketing collateral• Shot, edited and produced two promotional videos for use on The Conservancy’s social media outlets

Washington, Dc, Us

• Created customized, interactive map graphics using Google Maps and Google Fusion Tables• Collaborated alongside web content manager to write php code to create automatically updating content pages• Developed mobile website of Planet Forward's Moving the Planet Forward Conference web page

Houston, Texas, Us

• Assisted reporters, producers and photographers with writing and editing news packages• Wrote news packages shown on-air and compiled personal resume tape• Organized Summer Survival Guide phonebank by creating extensive contact spreadsheets and assisting producer

Us

• Assisted customers with ice cream selection and curation, providing timely and polite service• Maintained compliance with company policies and procedures for food safety, sanitation and quality• Replenished toppings and supplies while maintaining the cleanliness of the service area

• Worked alongside editors to develop opinion stories pertaining to the GW student body• Interviewed students and professionals about various article topics• Wrote weekly articles that were featured on The Daily Colonial webpage

Master Of Professional Studies - Mps, Public Relations And Corporate Communications

Bachelor Of Arts - Ba, Journalism And Mass Communication

Study Abroad, Argentine Culture & Spanish Language

High School Diploma