Sandra Hickey Email and Phone Number

» Lead creative direction and visual brand standards for UNH Extension» Design, plan and layout various print and digital publications» Design 36 page print magazine publications Radius and SPARK» Determine the visual message for materials and their alignment with overall institutional goals» Create branded graphic identities, icons and illustrations for use across print and digital» Illustrate complex concepts through schematics, charts, graphs and other visual pieces» Project manage the design process from start to finish» Source photography from our archives and royalty free images for design projects» Design customizable templates for staff to encourage adherence to UNH brand standards» Train Extension staff on graphic design best practices» Design infographics, flyers, posters, logos, t-shirts, trade materials and more

GRAPHIC DESIGN» Design rack cards, brochures, infographics, logos, posters/flyers and social media graphics » Design Extension's award-winning 32 page flagship magazine Radius» Ensure all designs follow brand guidelines and appeal to Extension's audience» Create graphic identities, icons and illustrations for various Extension programs and events» Train staff on graphic design principles and use of InDesign, Photoshop and Illustrator» Work closely with staff to understand their needs and the needs of their audience» Project manage the design process from start to finish incl. communication, design review etc.» Design with clear/concise information hierarchy, good typography and use of white spaceSOCIAL MEDIA» Manage engagement and create informative posts on flagship Extension social media channels» Grow Extension's Facebook and Instagram audiences by 35% during the first year» Grow Facebook audience by 123% over 2.5 years» Reach and engage new audiences via targeted Facebook ads» Lead and manage small social media team of Extension staff, work studies and interns» Review social media stats and create campaigns to advance Extension goals» Work with staff to create targeted social media advertising strategies to reach new audiencesWRITING, PROJECT MANAGEMENT » Create and implement marketing plans for Extension initiatives/events/programs» Author blog posts by connecting with content experts» Take photographs of various events603 CHALLENGE MARKETING AND COMMUNICATIONS» Lead/project manage Extension's 603 Challenge fund raising effort for 3 years» Act as communications liaison between Extension staff and UNH Advancement» Direct marketing efforts for social, web and email. Assign tasks to MarCom team members» Consistently communicate with staff, promote enthusiasm/momentum and adhere to timeline» Team effort led to FY19 150%+ over previous year, FY20 120%+, FY21 56%+ over previous year

» Design reports, print newsletters, branded marketing materials, logos, business cards, posters » Create/update websites using Wordpress, Wix, and Weebly » Author novel and associated blog posts for over 3 years (280+ blog posts)» Maintain social media presence for blog/novel and gain following of over 2K (2013 - 2016)

» Designed branded training materials, presentations, infographics and other internal resources» Designed, researched and developed student-focused branded resources/content offers » Created design solutions for presenting the GSC Strategic Plan using InDesign» Authored engaging student-focused blogs, social posts, emails, content offers & webpages» Updated/redesigned web content for Career Services and Academic Advising (using Drupal)» Wrote targeted email campaigns and created/updated templates within Salesforce and TargetX» Collaborated with Marketing, Advisors, Admissions, Academic Affairs and Career Services staff» Ensured appropriate messaging and branding across all materials» Developed/executed Career Services info sessions, virtual workshops and trainings for students» Trained and coached students to create targeted resumes, cover letters and LinkedIn profiles» Managed multiple projects simultaneously and ensure quick turnaround on last minute projects

» Designed data presentations/reports, effective powerpoint slides and infographics» Designed student-focused career resources following brand best practices» Researched, wrote and organized student-focused content » Created/designed forms, templates, surveys, posters, and flyers» Designed and implemented marketing and communications strategies» Developed and coordinated in-person and virtual Career Services programs & workshops» Authored blog posts and crafted social media messages» Streamlined daily Career Services process and procedure» Developed reports and entered and tracked data using Salesforce » Acted as Teaching Assistant for APST 505 - Career Development and Life Planning» Assisted and guided students in creation of successful resumes, cover letters and LinkedIn profiles

» Collaborated with Associate Dean to brainstorm about data visualization solutions » Created data infographics and visual representations of processes/procedures using Illustrator » Designed branded documents for use with infographics

» Curated/updated content for Facilities website, including an overhaul when moving to Drupal » Conceptualized, designed, published and distributed bi-weekly Facilities newsletter » Worked with HR and senior staff to develop various training programs for staff and leadership » Researched, drafted and developed content for writing projects and articles » Created or curated materials for meetings, training sessions, large parties etc.» Supported senior leadership with various initiative and projects» Created logo for Coaching for Performance program at UNH

» Designed posters, flyers and presentations (some printed professionally)» Updated school website content regularly including rotating homepage photos» Worked with student blogger to create student-focused content» Wrote content for web, informational emails for students and more» Spearheaded Facebook page creation and offered input for new website design » Managed Facebook page engagement and created/posted content, photos, events and news» Aided school in attracting over 4,000 followers on Facebook» Used Google Analytics to understand website traffic and improve content on popular pages» Supported students in the registration process using Banner and UNH Policy