Sandra Kramer Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Wide range of market research, market analysis, outreach, and community relations as well as political promotions to varied clients/organizations in public and private sectors.

Greater Los Angeles Area

Hired to manage marketing/outreach and retained through University division restructure and widespread layoff; subsequently charged with revision of all admissions and marketing strategies, collateral, and forecasts. Led Marketing Department turnaround that secured previously probationary accreditation by Southern Association of Colleges and Schools, largely by repositioning and media outreach. Only school across 6 campuses to achieve accreditation in a single year. Planned/managed special events (from open houses to community lifestyle program series supported by social, print, radio and online media) and onsite/offsite meetings. Managed agencies and consultants in PR, advertising, media buying, and multichannel campaigns – direct mail, email, magazine, radio, TV, database recirculation, Internet, online chat response, blogs. Personally handled partnership development and negotiation. Headed multi-channel outreach, loyalty and retention programs. Worked with Finance to develop and manage budget and approve invoices. Named liaison for President’s Council.

Pasadena, Ca

Managed marketing department operations; crafted outreach strategy and handled execution of branding for surgical and radiology modalities through innovative direct response and grass-roots marketing. Developed media strategy and handled media buying. Defined marketing territories; hired, trained, supervised field marketing reps, and developed presentations. Established community partnerships for reciprocal referral generation.

Greater Chicago Area

Hired to initiate international, national, regional, and local partner programs with University, city, state and Federal regulators, with complex governance rules. Developed outreach strategy for international applicants and pre-qualified skills for certification, language competency, visa. Planned large-scale meetings, seminars, hospitality events, city tours; organized individual 3-day program schedules for up to 150 attendees. Managed regional and international PR and drafted bylined articles, direct mail, program collateral, and newsletter. Authorized and controlled budget and execution of performance metrics (ROI).

Chicago/New York

Established sponsor-supported audio/video in-flight entertainment network. Built sponsorships to brand company as radio syndication programmer and in-flight entertainment industry innovator. Wrote press releases, industry articles, award-winning public affairs programs, and marketing collateral. Trained team to build affiliate network; oversaw remote staff in two cities. Identified high-profit markets and key community/celebrity leaders as spokespersons. Oversaw strategic outreach, competitive analysis, and new competitor/partner relations. Customized national and regional sponsor promotions/special offers/events to increase brand exposure through affiliate network. Won multiple business and industry programming awards.