Sandra Philley Email & Phone Number

Amarillo, Texas, United States

Amarillo, Texas, United States

Amarillo, Texas, United States

Serving as a subject matter marketing expert through cultivating strong local and regional business relationships regarding marketing with digital advertising. Provides strategic information to support changes in marketing and expansive digital advertising, while also gaining information to meet client’s needs. Impressive client list includes Bob Mills Furniture, Braums, Casey Carpet One, Rick Husband International Airport, Paul Blake Roofing and Yates Flooring and Meineke.· Administers expertise offer detailed information regarding website build-out, email marketing, Geo Fencing, targeting with re-targeting, OTT and Facebook while ensuring spend is within a balanced-level to meet both clients’ needs and company goals· Recognition placing within the top-half of 192 operating stations regarding new business revenue, which includes the entire Sinclair Broadcasting Company for the 3rd quarter· Provides strengths in cold-calling to generate revenue along with utilization of client needs analysis to identify and develop marketing solutions to advance advertising process with KVII, both TV and digital.· Administer data analytics to showcase clients monthly digital advertising results to client web click-thru’s· Leads revitalization to creative campaigns to ensure a current and fresh marketing approach and to reach new potential customers; new clients for 2018 includes Paul Blake Roofing, Meineke, 806 Customs and Rick Husband International Airport

Managed all negotiations related to pricing and rating points for all tv commercials in the Amarillo market regarding KVII. Administered expertise in knowledge to provide best rates for both agency and advertiser and meet highest-level of market-share within the Amarillo market for KVII.· Ensured continual analysis of all accounts ensuring commercials ran within allotted time-frames regarding specific order or campaign· Managed notifications to special programming or news cut-ins which resolved any potential issues such as commercial not airing where originally scheduled· Collaborated closely with various agencies to ensure placement, rates and ratings as agreed upon regarding each commercial· Worked with various agencies such as Ford, Chevrolet, Bob Mills Furniture, Braums, Casey Carpet One, Weinerschnitzel and Lucky Star Casino

Successfully cultivated client relationships and offered recommendations as a subject matter expert in all aspects to advertising. Offered client support regarding spend and cost control initiatives regarding advertising budget. Successfully brought station new business through cold calling excellence.

Established as a National Sales Assistant to gain information and education through professional progression in a new environment. Started working in Wide Orbit software program created to handle all aspects of television data from order entry, thru placing the commercials thru-out the day, to reconciliation of all commercials after they aired. Excelled at commercial preemptions and make goods using negotiations strengths of rates and ratings, while keeping the client happy and returning the next quarter.