Sandra Lei Email & Phone Number

• Led development and implementation of comprehensive marketing strategies and budget to support membership acquisition and retention for 63 health clubs.• Oversaw creation and execution of brand awareness and integrated acquisition and retention marketing campaigns across channels including website, digital, SEO, SEM, social, email, SMS, app, radio, connected TV, events, and print advertising.

• Planned and executed marketing strategies, fitness programs and community events to build brand awareness, member acquisition, engagement and retention using website, email, social, digital, app and direct mail.

Concord, Ca

• Developed and executed promotions strategy and calendar. Collaborated with cross-functional partners to plan, manage, and execute marketing programs to drive traffic and sales of wine, beer and spirits in 166 stores.

• Directed the overall strategy and vision for the BevMo! email marketing program to increase engagement and retention and improve loyalty marketing programs targeting a 4+M consumer database.

• Managed the day-to-day strategy, operations, and growth of BevMo.com. Led digital marketing strategies, SEO, SEM, and email marketing.

• Developed and managed online presence for the Levi Strauss Signature brand, a $350M brand launched in 2003.