• Developed and executed digital advertising campaigns that resulted in significant revenue growth• Managed a team of digital advertising professionals and oversaw all aspects of the advertising process, from planning to execution• Stayed up to date on the latest trends in digital advertising and used this knowledge to develop effective campaigns• Worked closely with clients to understand their needs and develop customized advertising solutions• Supported data-driven strategies for websites and paid media landing pages that prioritize testing and optimization opportunities’• Assist with project management/workflow system and reporting

• Developed and improved measurement and control systems to ensured highly effective performance in the areas of productivity,quality and cost containment, reducing event overhead cost by 18%• Worked closely with the company’s President to develop strategy, metrics, and deploy specific action plans• Planned accounting and finance goals in alignment with company mission and objectives• Performed tasks pertaining to payroll transfers and payment disbursements to company president and independent contractors

• Spearhead digital marketing strategy for Puerto Rico’s Badillo/Saatchi & Saatchi, managing concurring campaigns for several companies• Helped grow advertising budgets from $20,000 to $600,000 per year, over a three- year period• Oversaw and executed media planning and buying for different markets and products• Applied different tactical and analytical tools to gauge the performance and expected results • Established effective client-agency relationship and acted as a liaison with partner agencies to manage and improve client’s strategy and workflow• Defined Social Media strategy to execute and manage social media buy, and optimize social channels in order to obtain greater ROI• Conducted internal status calls, client meetings and monthly reporting• Coordinated with cross-functional teams to ensure seamless campaign execution and delivery• Assisted in new business pitches and presentations, contributing to the agency's growth and business development

• Lead and managed all online marketing content, campaigns and strategies -spread across four web pages• Spearheaded Google AdWords campaign and increased site traffic from 1,050 visitors to 16,000 visitors in six months• Executed SEO strategy to increase ranking and traffic in all the websites• Organized and planned all major corporate, promotional and media events• Prepared and sent weekly promotional e-mail blasts to consumers and agencies• Created and redesigned multiple sites’ content, information and promotional materials

Summer Intern, Spain Development Platform• Supported the expansion and penetration of Madbid.com into the Spanish market (Madbid.es) by analyzing the legal framework and providing research on the competitive landscape• Helped set up operations in Spain, dealing and liaising with suppliers and coupon retailers

Junior Account Executive, Sales Department• Marketed, promoted and presented ad spaces on the website for existing and potential clients• Trained junior employees on cold-calling and building client databases