Sandra Lijoi (She/Her) Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Cultivate, nurture and maintain long-term customer relationships to boost sales
• Oversee sales forecasting, goal setting and performance reporting for assigned accounts
• Collaborate with all team members to ensure an effective account relationship exists in all stages of the sales process
• Prepare and present clear, compelling and persuasive sales presentations and responsible for preparing quotes/proposals for clients

Toronto, Ontario, Canada

• Develops, designs and implements production strategies for Toronto's largest events including NYE, Nuit Blanche and Cavalcade of Lights
• Negotiates and contracts participation of various public & private properties and suppliers for various Special Events
• Supervises, motivates and trains assigned staff, ensuring effective teamwork, high standards of work quality and organizational performance, continuous learning and encourages innovation in others

Mississauga, Ontario, Canada

• Exceeded sales targets for FY20 achieving 108% to target
• FY19 Most Profitable Sales Rep
• Most Profitable Sales Rep
• Work with leadership teams to develop Live and Virtual Event solutions targeting client business and marketing objectives
• Lead cross-functional teams to design and execute flawless events
• Create dynamic and detailed proposals

• Teaching students how to plan and execute virtual & live events develop attendee engagement strategies.
• Design and build engaging content and PPT presentations to deliver to classes
• Present remotely to large virtual audiences

• Guided strategy, planning and measurement to maximize effectiveness of campaigns
• Provide support for clients by offering solutions to technical challenges
• Manage client relationships and acting as single point of contact
• Manage budgets, prepare show reports, diagrams & floor plans for events ensuring clear communication with team

• Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries
• Maintain and increase revenue on selected accounts
• Assist the Assistant Director of Sales and Account Rep's with preparation of detailed quotes/floor plans as required
• Communicated sales promotions to customers to grow average customer account size by 12% annually

WEG Television Boradcast Studios

• Within 3 years was promoted up from Control Room Technician up to Channel Producer
• Responsible for deployment and launch of Pegasus odds calculation system being broadcast to a nationwide audience
• Liaise with multiple departments to coordinate broadcast of accurate information
• Assist Program Directors in all aspects of pre-production
• Excelled in all Control Room roles as Director, Switcher, Audio Engineer, Digital Video Engineer and Graphics Specialist