Sandra Mccarthy Email and Phone Number
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Hi. Thanks for viewing my page. I love the power of great analytics to deliver trustworthy, profitable insights. As a natural and highly successful problem solver (with expertise in much of the state-of-the-art in technology), my background includes extensive provision of trustworthy, profitable insights, models, solutions, systems, simplifications, automated insights and successes for teams.I love helping, and it would be an honor to discuss any challenges that you face.✉ Sandra@DecisionAids.co
Decision Aids
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- decisionaids.co
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Evp And Co-FounderDecision Aids May 2015 - PresentPrincetonFounded to Deliver Trustworthy, Custom AnalyticsOne cannot improve what they cannot accurately measure. We offer top rated, market proven expertise to simplify measurements and increase profitability. Imagine: • Imagine your dashboards and graphs enhanced by powerful "what-if" tools that access the impact of alternative strategies and spend allocations in driving results--before the fact rather than after the fact. • Imagine marketing management no longer frustrated--as P&G has been--by not knowing the impact of their social media spend for years, but of having reliable channel measurements of the impact upon sales, MROI and brand of spend and campaigns.. Imagine using this knowledge to improve the efficiency of your media purchases by 20% to 30% to drive additional sales. It is like getting free media or a major boost to sales.. Imagine powerful tools that improve the accuracy of identifying profitable customers for targeting and sales by over 100%. • Image tools that go beyond Power BI and the multitude of providers of stunning visual insights. • Imagine models accessed via powerful dashboards, mobile applications or by -- your existing systems, • We provide high-level, rapid assessment and solutions for many of your immediate needs, and more in-depth models as needed.We love what we do, and we love helping. We would be delighted -- and be honored -- to offer free consultation to discuss any your challenges and explore options to bring success.✉ Sandra@DecisionAids.co☛ www.DecisionAids.co ☚ -
VpMarketshare Oct 2007 - May 2015Princeton, NjDerived award-winning cross-channel marketing mix models for clients and helped derive the top rated (by Forrester Research) marketing mix system to help MarketingShare and their clients to increase sales, profits, ROIs & MROIs.Provided advanced analytic solutions including large-scale econometric models to quantify the dynamic impact of marketing, forecast future performance, and optimize and simulate alternate marketing budgets and in changing competitive, economic, and pricing environments. -
VpDecision Aids, Inc. Feb 1988 - Nov 2005NjSandra was the co-founder of Decisions Aids, Inc., a successful company specializing in decision support, what-if analysis, forecasting, advanced analytics, modeling, segmentation, targeting, optimization, systems, database, collaboration tools, and web-sites. -
ConsultantAt&T, Avaya, Gillespie (Mccann Erickson & The Interpublic Group), Chesebrough Ponds, Bankers Trust 1988 - 2005
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Consultant, Statistican, Ecometrician, Forecasting, Dss, Mmm, MaChesebrogh Pond, Inc. (Acquired By Unilever), Nw Ayer (Bought By The Publicis Groupe), Bankers Trust 1974 - 1987Greater Nyc AreaAt the NW Ayer Advertising Agency in New York City, a leader in Marketing Mix modeling, developing advertising response models for Coca-Cola, 7-Up, Beyers Ice Cream, AT&T and the US Army. Designed, managed & developed the Decision Support System for a highly profitable consumer packaged goods company (Chesebrogh Pond, Inc. acquired by Unilever). Provided what-if insights & forecasts for both new and established brands. The scope included: advertising, marketing, branding, market research, sales, inventory management, pricing, etc.Econometric, advanced quantitative marketing, statistical, market research and optimization consulting.
Sandra Mccarthy Skills
Sandra Mccarthy Education Details
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Doctoral Level Work In Advanced Quantiative Analysis, Apc Degree
Frequently Asked Questions about Sandra Mccarthy
What company does Sandra Mccarthy work for?
Sandra Mccarthy works for Decision Aids
What is Sandra Mccarthy's role at the current company?
Sandra Mccarthy's current role is Helping to Increase Sales, Profits & Succcess Via Poven, Trustworthy, Powerful Analytics & Easy-To-Use Tools.
What is Sandra Mccarthy's email address?
Sandra Mccarthy's email address is sm****@****are.com
What is Sandra Mccarthy's direct phone number?
Sandra Mccarthy's direct phone number is +160986*****
What schools did Sandra Mccarthy attend?
Sandra Mccarthy attended New York University - Leonard N. Stern School Of Business.
What skills is Sandra Mccarthy known for?
Sandra Mccarthy has skills like Marketing And Sales Spend Modeling, Marketing Mix, Brand Equity, Executive Decision Support, Forecasting And Forecasting Systems, Optimization, Bayesian, Experimental Designs, Statistics, Sas, Risk Analysis, Revenue Management Models And Systems.
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