Sandra Mccarthy Email & Phone Number

Princeton

Founded to Deliver Trustworthy, Custom AnalyticsOne cannot improve what they cannot accurately measure. We offer top rated, market proven expertise to simplify measurements and increase profitability. Imagine: • Imagine your dashboards and graphs enhanced by powerful "what-if" tools that access the impact of alternative strategies and spend allocations in driving results--before the fact rather than after the fact. • Imagine marketing management no longer frustrated--as P&G has been--by not knowing the impact of their social media spend for years, but of having reliable channel measurements of the impact upon sales, MROI and brand of spend and campaigns.. Imagine using this knowledge to improve the efficiency of your media purchases by 20% to 30% to drive additional sales. It is like getting free media or a major boost to sales.. Imagine powerful tools that improve the accuracy of identifying profitable customers for targeting and sales by over 100%. • Image tools that go beyond Power BI and the multitude of providers of stunning visual insights. • Imagine models accessed via powerful dashboards, mobile applications or by -- your existing systems, • We provide high-level, rapid assessment and solutions for many of your immediate needs, and more in-depth models as needed.We love what we do, and we love helping. We would be delighted -- and be honored -- to offer free consultation to discuss any your challenges and explore options to bring success.✉ Sandra@DecisionAids.co☛ www.DecisionAids.co ☚

Princeton, Nj

Derived award-winning cross-channel marketing mix models for clients and helped derive the top rated (by Forrester Research) marketing mix system to help MarketingShare and their clients to increase sales, profits, ROIs & MROIs.Provided advanced analytic solutions including large-scale econometric models to quantify the dynamic impact of marketing, forecast future performance, and optimize and simulate alternate marketing budgets and in changing competitive, economic, and pricing environments.

Nj

Sandra was the co-founder of Decisions Aids, Inc., a successful company specializing in decision support, what-if analysis, forecasting, advanced analytics, modeling, segmentation, targeting, optimization, systems, database, collaboration tools, and web-sites.

Greater Nyc Area

At the NW Ayer Advertising Agency in New York City, a leader in Marketing Mix modeling, developing advertising response models for Coca-Cola, 7-Up, Beyers Ice Cream, AT&T and the US Army. Designed, managed & developed the Decision Support System for a highly profitable consumer packaged goods company (Chesebrogh Pond, Inc. acquired by Unilever). Provided what-if insights & forecasts for both new and established brands. The scope included: advertising, marketing, branding, market research, sales, inventory management, pricing, etc.Econometric, advanced quantitative marketing, statistical, market research and optimization consulting.