Sandra Mchenry Email & Phone Number

Grants Pass, Or, Us

Medford, Oregon, United States

Medford, Or, United States

Lead the sales team to ensure that all digital objectives, including internet and mobile, maintain or exceed company revenue goals.Assist Marketing Consultants to improve digital footprint with existing clients and grow new business opportunities. Provide digital platform training, support and innovative digital marketing integrations. Assist with implementation of digital products (along with Marketron/ZypMedia) and create revenue streams as opportunities arise.Gather new media technology and content information and research to provide the station with the most competitive advantage.

Medford, Oregon

Responsible for maintaining excellent relationships with store and operation leaders. Develop strategic marketing initiatives through data and facts leaning heavily on marketing performance reports and marketing experience. Initiate and maintain effective marketing campaigns for dealerships and obtaining account buy-in and continued utilization of those plans. Serve as an expert marketing resource for store managers. Educate and encourage stores on marketing strategies, programs, products and events developed by the marketing department.Build, maintain and refine a 12-month marketing communications plan in accordance with identified marketing strategies to achieve store goals.Maintain media planning with all stores on a quarterly basis.Utilize marketing performance reports to make evidence based marketing decisions going forward.Maintain relationships with key marketing partners and vendors by leveraging their best assets and efforts on the stores behalf.

Cincinnati, Ohio, United States

Revitalized territory by acquiring new business accounts by initiating contact with potential customers through prospecting and cold calling, and cultivating relationships with existing customers. Collaborated with businesses to develop and improve marketing strategies for medium to small businesses with an emphasis in digital advertising. Discovered unmet customer needs and directed customers towards integrated advertising solutions for brand awareness. Built business by identifying opportunities for growth and vertical sales with products such as newspaper, internet, premium magazines, and special sections.

Medford, Oregon Area

Accountable for expansion of latest digital product. Drove brand product awareness by conducting business outreach and maintained relationships to increase participation. Appointed head of marketing committee to develop marketing strategies to drive growth and optimize sales tactic implementation. Advised and collaborated with businesses in digital and social media campaigns development.Identified opportunity for customers to maximize efficient use of advertising budgets by utilizing analytics software to plan and execute marketing campaigns. Captured customer needs by utilizing Customer Relationship Management (CRM) tools such as Salesforce.

Managed the content of all dealership websites to drive sales. Conducted market research to improve quality of dealer websites.Operated and promoted numerous business social networking accounts including Facebook, Twitter and YouTube.Created marketing materials for various events and promotions. Coordinated and organized events, including fundraising event “Drive One 4 UR School”.

Medford, Oregon Area

Expanded marketing strategy resulting in an increase of awareness in a down market. Assisted in designing company website resulting in increased click through rate.Researched and collected information and performed analysis for various applications.Composed and managed geographical maps utilizing GPS and GIS (geographical information systems) with ArcView 9.

Medford, Oregon Area

Collaborated with sales team in order to improve marketing strategies. Created promotional and advertising materials for sales and marketing promotions. Coordinated and organized flow of events, including budgeting and management of event details.Provided exceptional customer service and custom packages to clientele.