Sandra Murphy

Sandra Murphy Email and Phone Number

Consumer Insights | Behavioral Science @ NielsenIQ
chicago, illinois, united states
Sandra Murphy's Location
Los Angeles, California, United States, United States
Sandra Murphy's Contact Details

Sandra Murphy work email

Sandra Murphy personal email

n/a
About Sandra Murphy

I am a research lead with 10+ years commercial and academic experience designing and leading research projects using a range of different methodologies. I am driven by a deep passion for understanding people, their needs and motivations. In my current role at NielsenIQ BASES, I help brands create better products and more effective campaigns by combining cutting-edge neuroscience methodologies, such as EEG and eye-tracking, with surveys and/or focus groups to deliver holistic and actionable insights.I serve as a subject matter expert on behavioral and brain science and lean on these principles to bring data to life in compelling and meaningful ways that help product, insights and marketing teams make more informed decisions.

Sandra Murphy's Current Company Details
NielsenIQ

Nielseniq

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Consumer Insights | Behavioral Science
chicago, illinois, united states
Website:
niq.com
Employees:
2409
Sandra Murphy Work Experience Details
  • Nielseniq
    Research Director, Neuroscience
    Nielseniq May 2021 - Present
    Los Angeles
    - Leading research projects for global tech, CPG, pharmaceutical and finance sector brands. Providing consumer insights using a range of neuroscience methodologies combined with surveys and focus groups to holistically understand consumer behavior. - Distilling and communicating complex theories related to behavioral science and cognitive neuroscience to clients in a simple and engaging way, serving as a subject matter expert on analysis and interpretation of results.- Leading a team of junior researchers based across the US and India. - Representing the business and driving awareness of BASES Neuroscience solutions through thought leadership and talks.
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  • Nielsen
    Research Director, Neuroscience
    Nielsen Jun 2018 - Aug 2020
    London Area, United Kingdom
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  • Ey Seren
    User Researcher
    Ey Seren May 2018 - Jun 2018
    London, England, United Kingdom
    - Planned and executed end-to-end research projects on digital products at various stages of development.- Collaborated with product teams and developers to guide product decisions based on uncovered user pain-points and needs. - Utilized a range of methodologies such as usability testing.- Analyzed results, wrote research reports and presented findings to clients and relevant stakeholders.
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  • Royal Holloway, University Of London
    Research Scientist
    Royal Holloway, University Of London Jan 2015 - Jan 2018
    - Planned, programmed and ran studies in the field of working memory, attention and distractibility- Analyzed and interpreted findings, published articles in high impact journals and disseminated findings at international conferences
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  • University Of Birmingham
    Research Scientist
    University Of Birmingham Feb 2014 - Dec 2014
    Birmingham, United Kingdom
    - Planned, programmed and ran studies on how motivation and reward affects focus and attention- Used a range of research methodologies such as eye tracking, reaction time tasks and surveys
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Sandra Murphy Education Details

Frequently Asked Questions about Sandra Murphy

What company does Sandra Murphy work for?

Sandra Murphy works for Nielseniq

What is Sandra Murphy's role at the current company?

Sandra Murphy's current role is Consumer Insights | Behavioral Science.

What is Sandra Murphy's email address?

Sandra Murphy's email address is sa****@****niq.com

What schools did Sandra Murphy attend?

Sandra Murphy attended Royal Holloway, University Of London, Goldsmiths, University Of London.

Who are Sandra Murphy's colleagues?

Sandra Murphy's colleagues are Dwi Sulistiowati, Charles Veillepeau, Jose Martin Rios Herrera, Iain Mcgowan, Gehad Ahmed, Roopam Bahl, Łukasz Tkaczyk.

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