Sandra Murphy Email & Phone Number

Los Angeles

- Leading research projects for global tech, CPG, pharmaceutical and finance sector brands. Providing consumer insights using a range of neuroscience methodologies combined with surveys and focus groups to holistically understand consumer behavior. - Distilling and communicating complex theories related to behavioral science and cognitive neuroscience to clients in a simple and engaging way, serving as a subject matter expert on analysis and interpretation of results.- Leading a team of junior researchers based across the US and India. - Representing the business and driving awareness of BASES Neuroscience solutions through thought leadership and talks.

London Area, United Kingdom

London, England, United Kingdom

- Planned and executed end-to-end research projects on digital products at various stages of development.- Collaborated with product teams and developers to guide product decisions based on uncovered user pain-points and needs. - Utilized a range of methodologies such as usability testing.- Analyzed results, wrote research reports and presented findings to clients and relevant stakeholders.

- Planned, programmed and ran studies in the field of working memory, attention and distractibility- Analyzed and interpreted findings, published articles in high impact journals and disseminated findings at international conferences

Birmingham, United Kingdom

- Planned, programmed and ran studies on how motivation and reward affects focus and attention- Used a range of research methodologies such as eye tracking, reaction time tasks and surveys

Doctor Of Philosophy (Ph.D.), Experimental Psychology

Thesis: Determinants of auditory selective attention

Bachelor'S Degree, Psychology, 1St Class Honors