Creative Marketing Manager
CurrentAs a Creative Marketing Manager, I have developed and executed comprehensive brand marketing strategies that delivered a remarkable 104% increase in customer acquisition within my first year at Tachus. My expertise includes creating impactful media plans across video, radio, print, digital and OOH channels, ensuring cohesive messaging and maximum audience engagement. I manage media relationships with advertising agencies to optimize buys, focusing on reach, frequency, and ROI, while overseeing detailed reporting to ensure marketing budgets are allocated effectively. I helped lead a complete website overhaul, where my creativity and passion for creative writing played a key role in transforming the user experience, crafting compelling content that boosted visibility by 32% and drove a 16% increase in organic purchases. Additionally, I thrive on fostering collaboration between cross-functional teams, driving innovation in campaigns, and leveraging data-driven insights to amplify brand presence and business growth.