Sandra Stead Email & Phone Number

Created marketing campaign for Energy Efficient and Sustainability projects with Off-Grid Remote Wind/Solar Power LED Outdoor Lighting and Hydrogen Fuel Cell Systems for Electric Car Charging Stations to new customers by developing a data base, creating marketing pieces, email campaigns, phone solicitations, and Zoom and GoToMeeting Presentations.Directly responsible for expanding territory through continuous cold calls and follow-up emails, company newsletters and market trending information. Markets served: NY/NJ Schools, Commercial Business, Municipalities, Manufacturing, Food Processing and Distribution CompaniesDeveloped new client relationships and expanded existing relationships to drive sales. Created opportunities and presented energy efficiency offerings and demonstrated the value of energy efficient and cost saving solutions, including demand responses and load shifting programs.

Sales Marketing Coordinator --- Renewable Energy OFF-GRID Lighting Sales

Remotely responsible for conducting outreach in virgin territory to new customers via Phone Calls, Email Marketing, and Networking Events in Mid-Hudson NY Region. Achieved Gross Sales of $982K in 8 months – closed Sales with no previous sales sold in the specific territory.Cultivated relationships with key accounts and major stakeholders; created PPT Presentations and conducted compelling sales presentations to new customers including municipality and government entities, colleges/universities, school districts. Set customer expectations / addressed concerns and managed sales cycle throughout entire process.Participated in account forecasting and account planning activities reporting market trends, including specific needs of customers and future opportunities utilizing Salesforce CRM Program diligently reporting daily.

Responsibilities included identifying customers and energy project opportunities and presenting NYPA’s energy efficiency programs as a solution, creating and presenting cost and scope of service proposals, and making recommendations to achieve more energy efficient operations.Provided advisory and engineering services, conducted jobsite observations and field inspections to collect data for energy conservation analyses.Exceeded my assigned sales quota and revenue goal of a $2M quota: Sold $2.6M and met all business development objectives in my one year tenure at NYPA.Responsibilities included projecting sales revenue and targeting customers and markets by reporting customer contact through a Microsoft CRM platform, and attending, exhibiting and presenting at industry trade group conferences and seminars.Created introductory marketing collateral and kept diligent records in Salesforce CRM to create a pipeline of key contacts in the Mid-Hudson Valley NY region. Assisted Vice President remotely by soliciting and following up on sales calls to additional states in the US (Maine, Massachusetts, Connecticut, Vermont, and Rhode Island). Presented to clients as a long term energy advisor to assist in reducing overall energy costs.

Developed and maintained a sales pipeline that drove sales activities in specific Markets (Food Processing, Flavor and Fragrance and Class A and B Commercial Office Buildings)Meticulously reported all pipeline activities and maintained a high level of activity on a weekly basis within the following industries (NJ Food Processing / International Flavor and Fragrance Technologies, Private Schools, Pharmaceutical Companies and BOMA NJ.Solicited existing client base and developed marketing campaign introducing energy management services through prospecting, cold calling, networking, ascertaining customer needs, overcoming objections, closed accounts.Identified and addressed energy inefficiencies in the areas of HVAC and Building Envelope; Building Management Controls; and Demand Response / Load Curtailment Programs. Provided sustainable building consulting, new building services and energy audits.

Responsible for introducing to existing client base a new Energy Services Technology scoring buildings for Energy Star Ratings. Solicited and succeeded in selling the technology to a National Pharmaceutical company. Solicited new business and drew on existing contacts and company’s client base. Performed major canvassing for service maintenance contracts, emphasizing Energy Star scoring for measuring air quality issues, non-performing equipment, and energy inefficiencies.Performed surveys, estimated cost of projects and interacted with highly technical personnel to deliver client centric results. Identified and addressed energy inefficiencies in the areas of HVAC/Mechanical services; included building management systems (controls, measurement / monitoring), demand response and load curtailment programs for ECM proposal and projects.Implemented marketing of new technology (including creating a telephone script) for purpose of relaying the uniqueness of new service Energy Star Rating offering–combining traditional HVAC/Mechanical Services with Energy Management.

Responsible for closing over $400,000 in sales in year one by up-selling preventive maintenance contracts, targeting major national and international customers who previously purchased product and were not utilizing product to best capability.Re-established relationships and fostered new sales by upselling new Maintenance Agreements, teaming with senior management in developing a process which included Maintenance Agreement as an option at point of sale.Developed tracking system including renewal alerts for each customer. Created letters and marketing materials including case studies and description of intrinsic value of Preventive Maintenance Agreement

Responsible for selling Energy Performance Contracts by developing new business for the Northern and Central NJ area for a National ESCO in both the Public and Private Sectors. Developed new business in public bidding for both municipalities and public schools, as well as identified and ascertained needs for energy projects recommending energy conservation measures for companies in the private sector and sold over $1M in Energy Performance Contracts.Co-audited and provided data analysis for design and specification for projects for municipalities, healthcare facilities, schools, large commercial office buildings, warehouses, and distribution centers, addressing specification needs and energy cost reduction related to project feasibility for new construction, retrofits and building upgrades.Identified and addressed energy inefficiencies in the areas of Lighting, HVAC, Solar (Photovoltaics and Solar Thermal); Geothermal; Building Management Controls; and Demand Response / Load Curtailment Programs.Coordinated and Supervised trade shows presentations and seminars. Analyzed data for target markets and provided redirection and successful expansion of existing markets.

Achieved $650K in sales for the 1st year and $1M in sales in 2nd year; continued achieving average of $800K – $1M annual growth of sales acquiring new clients and retaining and up-selling existing base to Architects, Engineers, Private and Public Schools, Healthcare Facilities including Nursing Homes and Hospitals, Industrial and Commercial Businesses, Property Managers.Developed weekly sales activity reports (MS Word, Excel and PowerPoint, Salesforce.com) for new and repeat business history, activity and budget reports. Created marketing plan for the business entity introducing and identifying projects.

B.S., Business Management & Economics

S.U.N.Y.