Consult with small business owners on their marketing and financial needs

• Lead digital and data-driven marketing strategy for a national QSR brand. • Advised clients on audience, channel, and content strategy in their CRM programs to drive results and customer engagement.• Worked collaboratively with analytics to improve LTV for client’s program.

• Successfully expanded the team of Salesforce developers in support of increasing CRM program demands• Responsible for the automation and personalization technology of Sally Beauty CRM programs

• Led a team of 15+ associates responsible for addressable marketing communications including email, SMS and push• Oversaw the strategic digital marketing plans for the Sears and Kmart CRM programs* Developed and executed a personalized dynamic strategy that delivers relevant messaging and content at a customer level• Responsible for annual budgeting, weekly and daily forecasting for the channel that is used across the business for tracking of the channel's contribution to company… Show more • Led a team of 15+ associates responsible for addressable marketing communications including email, SMS and push• Oversaw the strategic digital marketing plans for the Sears and Kmart CRM programs* Developed and executed a personalized dynamic strategy that delivers relevant messaging and content at a customer level• Responsible for annual budgeting, weekly and daily forecasting for the channel that is used across the business for tracking of the channel's contribution to company objectives• Worked closely with IT partners to define business requirements for our technology partners Show less

• Led a team of 5 direct reports that deployed over 5 billion emails annually• Managed the overall strategy, design, development and implementation of the JCPenney email plan• Developed the strategy to achieve company profitability goals via email while growing the size of the email file• Managed an $8.5 million budget that includes deployment, acquisition and special projects• Accurately forecasted and analyzed program metrics, profitability, revenue, and costs across the… Show more • Led a team of 5 direct reports that deployed over 5 billion emails annually• Managed the overall strategy, design, development and implementation of the JCPenney email plan• Developed the strategy to achieve company profitability goals via email while growing the size of the email file• Managed an $8.5 million budget that includes deployment, acquisition and special projects• Accurately forecasted and analyzed program metrics, profitability, revenue, and costs across the programs• Built and maintained superior working relationships with internal creative and the agency of record to deliver milestones according to the plan• Aligned closely with Customer File Team to develop sound selection and testing strategies; ensures findings are communicated and implemented as necessary Show less