Sandra Williams Email and Phone Number

Account: The Home DepotIndustry: Retail/B2B

Account: McDonald's Local Business Industry: QSR (Quick Service Restaurant)Expertise In: Comscore, Kantar, Pathmatics, MRI Simmons, MediaTools (Desktop & Web Version), Telmar, Nielsen Ad Intel, Kantar (Vivvix), Mediaocean (Spectra OX & DDS), Improve, Nielsen Media Impact (Local & National), Market Mate TV, Market Mate Radio, Media Mix, Tableau, Alteryx WorkflowsChannel Planning Experience: Local TV, Local Radio, Streaming Audio, Digital Display/Video (Programmatic DV360), Social, OTT/CTV, OOHKey Responsibilities:•Partner with the Associate Media Director and Executive Media Director to set the strategic tone and direction for planning deliverables. •Assist in developing necessary plans, projects, and presentations to the client. •Build and present media plans/strategy to the client •Demonstrate a strong working knowledge of the media space, including digital media and available media research. •Responsible for managing a planning team of 1 Strategist and 2 Assistant levels, including skills development, evaluating performance, and supporting growth.•Oversee all production timelines, creative development, and creative hand-offs to ensure campaigns launch on time and without issue•Own and ensure the accuracy of billing and budgets•Lead and present status updates to the more extensive internal Strategy/Planning, Broadcast, Digital, and Marketing Sciences teams (i.e. Assistants, Planners, Senior Planners, Managers, Associate Directors, Directors, etc.)•Collaborate with agency partners (i.e. Creative and PR agencies) on a weekly basis via email and on live calls

Account: BET Network / BET+ Streaming ServiceIndustry: EntertainmentKey Responsibilities: 40% Strategic Planning•Assisted in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles•Responsible for analysis of consumer research and competitive intelligence findings by junior team•Collaborated on the development of POVs for new media opportunities on an ongoing basis•Partnered with junior and senior team members to generate presentation decks, put together final draft of the presentation, participate in presenting to clients•Continued to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities•Manipulated and analyzed large datasets including TV attribution models and their outputs; collaborate on reporting for all traditional channels to providing insights and implications, create reports to showcase findings20% Account Management•Built and strengthened relationships with core clients and industry partners by serving as a Horizon Media contact•Owned and ensured the accuracy of billing, budgets, and flowcharts20% Internal Relationship Management•Managed day-to-day team projects, proofed junior team member’s work, managed timelines, and deliverables for internal and cross-functional teams20% Mentorship & Guidance•Oversaw junior team member’s engagement & interactions with other Horizon Media departments (i.e. Investment, Traffic, Operations)•Guided 3 Assistants and 2 Strategists' growth within Horizon Media and the industry at large, providing education on best practices and media principals•Contributed to performance reviews of junior team members identifying strengths and areas for growth•Participated in the interview process for Assistant/Strategist roles

Account: Cigna Industry: Healthcare Expertise In: Comscore, Kantar, Pathmatics, MRI, MediaTools (Desktop & Web Version), Telmar, Nielsen Ad Intel, Mediaocean (Spectra OX), ImproveChannel Planning Experience: National & Local TV (Spot & Direct Response),Digital (direct + programmatic), Social, Search, OTT/CTV, Radio, Print, OOHKey Responsibilities:Client Facing:•Contributed to impactful communications plan development to meet client needs and deliver communications idea•Analyzed and provided clients with research data and media/marketing informationInternal:•Provided communications/audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making•Worked collaboratively with team members to develop and manage media plans for Local TV (Spot & Direct Response), OTT/CTV, Radio, Digital (display, mobile, social, video, search), Print, OOH•Provided senior-level guidance to Associate on day-to-day functions•Mentored and assisted in the training of Associates•Developed industry and partner POV’s with Manager’s oversight•Identified and presented new and emerging partners and opportunities in the marketplace•Provided partner selection recommendations and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency•Oversaw all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue•Managed all partner-specific budget allocation, optimization, media partnership programs, and added value details•Participated in departmental projects as requested•Supported new business needs as required

Account(s): Keurig Dr Pepper, Applebee's Grill & BarIndustry(s): CPG (Grocery), QSR (Restaurant)Expertise in: Comscore, Kantar, Pathmatics, MRI, MediaTools (Desktop & Web Version), Telmar, Nielsen Ad Intel, Mediaocean (Specta OX), Improve Channel Planning Experience: National TV, OTT/CTV, Radio, Digital (Direct & Programmatic), Social, Search, Print, OOH•Assisted Communications Designer and Sr. Designer with communications plan development•Assisted in getting timely responses to adhoc client requests as required•Learned how campaign reporting and analysis is done•Accurately loaded and maintained planning details within agency financial systems (i.e. maintained monthly billing process)•Helped compile POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category•Attended team brainstorming sessions with other internal partners to learn how to generate creative & compelling connections ideas•Assisted in the creation of communications design briefs to help deliver on our clients’ business objectives.•Participated in departmental projects as requested•Supported new business needs as required

• Built a creative marketing pitch for a beauty client within the agency• Composed social media copy for Facebook, Twitter, Instagram, & LinkedIn• Produced daily & weekly newsletters featuring positive press on our multiple agencies within Interpublic Group (IPG)• Created Case Study Briefs on previous clients that have worked with the company• Attended professional development learning sessions to advance professional skills • Transcribed oral speech from video footage into written text• Edited “Frequently Asked Questions” documents• Crafted written nominations of our in-house talent for Ad Age’s “40 Under 40” List