• On Premise Marketing Business Plan 2017 and 2018 for Mexico.• Research and analysis of actionable consumer, market and industry insights. • Commercial alliances, public relations with key stakeholders and communication with top clients and key accounts for tailor-made marketing solutions. • Design of content for product and brand experiences to build awareness and gain new consumers at the On Premise.• Negotiation, sponsoring, creative pitch, agency management and execution of brand experiences at own and third party events.• 360º product launch campaigns and multi-channel brand activation for Red Bull Tropical Edition and Red Bull Edición Limón. • Training to new field team members, roll-out of global strategic directions and programs.

• Business growth drivers: New brand licensing agreement.• Advertising strategy and POS materials.• Organizational and management structure. • Formatting and digitalization of information, reports and internal processes.

• Diplomatic representation of Mexico within the negotiation groups and working committees of the WTO, UNCTAD and ITC. • Reporting, analysis and research of trade and development topics. • Administrative assistance to the delegation of Mexico.