Sandra Boesch Email & Phone Number

Provide strategic direction and guidance to three development teams, ensuring alignment with company objectives and market trends.Lead the planning and execution of product development projects, from conceptualization to launch of AI curriculum development platform while maintaining a focus on quality and innovation.Manage the performance and professional growth of team members through regular feedback, coaching, and mentorship.Collaborate cross-functionally with stakeholders, including engineering, design, and marketing, to drive successful product outcomes.Analyze market research and customer feedback to identify opportunities for product enhancements and future development initiatives.

Spearheaded large-scale IT initiatives across diverse organizations, applications, and development teams within the education sector, encompassing healthcare, fitness and wellness, and safety and security domains, including:ATI - Assessment Technologies InstituteNHA - National Healthcareer AssociationNASM - National Academy of Sports MedicineClickSafety - Occupational Safety and HealthOversee two 15-member development and quality assurance teams based in the US and India, driving seamless delivery of multiple platform integrations for eCommerce, content management (CMS), and customer relationship management (CRM) tools.

Phoenix, Arizona, United States

Singapore

Managed D2L’s BrightSpace learning management system for both internal class delivery and external corporate classesDefined the scope and drove the implementation of multiple web applications and mobile applications by partnering with internal IT teams and external IT vendorsDeveloped and delivered more than 30 training sessions to educate staff and students on new technologiesManaged both internal and external engineering resources to develop and launch new products

Consulted with clients to design and develop application prototypesLed the development effort to create and deploy an online game that enabled players to practice writing software in multiple software languagesCollaborated with the Singapore Infocomm Media Development Authority (iMDA) to design and coordinate five national coding competitions

Singapore

Developed more than 25 technical presentations and technical demosDelivered more than 50 training classes for the IBM Tivoli storage products portfolioDelivered classes around the world to educate and train more than 1000 internal sales team members and external business partnersCollaborated on more than 15 product implementations with customers

Austin, Texas, United States

Achieved 199% of the Mid-Market Tivoli target by delivering $28M in sales. Developed 11 worldwide channel sales strategies, one for each product, which were rolled out to all geographies (Americas, AMEA, Asia Pacific)Defined the channel communications strategy to solidify IBM’s market positioning

Austin, Texas, United States

Created and directed the new Small and Medium Business (SMB) development group for Tivoli.Responsible for portfolio interaction design, planning, and development of SMB storage products. Received an award for innovative interaction designDeveloped product presentations and training workshops, which were provided to enable sales teams and business partnersAligned cross-functional teams around SMB positioning and go-to-market strategy

Austin, Texas, United States

Responsible for competitive analysis and benchmarkingResponsible for portfolio interaction design, planning and execution Drove pricing portfolio analysis and executed internal requirements to make needed changesLed special programs to close high opportunity deals through customer consultation and implementing new features for products

Austin, Texas, United States

Responsible for worldwide strategic planning, product definition and development Responsible for product planning and launch activities including product specifications, positioning documents, competitive analysis, managing press and analyst relations Supported the product development process by making scope, schedule, and cost trade-offs through the product life-cycle

Austin, Texas, United States

Led IBM’s Software Group (Tivoli, Lotus, DB2, and WebSphere) communications integration for Latin AmericaGuided in-country teams to ensure message consistency, coverage, and go-to-market positioningFirst non-sales employee to receive the yearly “Sales Award”Led programs to develop and successfully integrate Latin American success stories and reference casesImplemented Latin American campaigns and adapted corporate campaigns as necessary to fit local market requirementsPositioned top IBM executives as industry leading experts

Austin, Texas Area

Developed all Public Relations-related materials for a $200M Austin,TX IT collocation companyLed product definition and product launch activitiesCoordinated press and customer briefings and for the executive team Created press releases, news articles, feature stories and online communicationsDrove coordination of press conferences, open houses, focus groups, and site toursDeveloped and managed the company website

Doctor Of Philosophy - Phd, Information Systems

Master'S Of Science, Information Systems

Started a Master's program while working full time.

Master Of Business Administration - Mba, Specializations In Finance And Marketing, Cum Laude

Took a year off from work and finished my 2 year masters program in 1 year graduating with honors.

Bachelor Of Arts (Ba), Public Relations/Journalism

Honors Student

Activities and Societies: Varsity Volleyball Team and Future Business Leaders of America (FBLA) Phi Beta Lambda