Sandra Abuwalla Email & Phone Number

Mississauga, On, Ca

Kitchener, Ontario, Canada

Responsible for enhancing the North American brand and market share for Noark Electric, global manufacturer of low-voltage electrical components for industrial applications, part of the largest electrical manufacturing group in Asia with over 50,000 employees and a sales revenue of over 22 bln USD, along with an incredible team of experts from Asia and North America.

Edmonton, Alberta, Canada

Responsible for developing and executing an integrated marketing & events strategy focused on partnerships and strategic accounts, aligned to the organization’s strategy and business objectives. Enterprise & Channel Partnerships: Launched approx. 25 campaigns per quarter, that included exclusive themes and vertical focus. Raised partner engagement by over 50%, resulting in exceeding opportunity generation targets.Strategic Accounts: Launched targeted ABM campaigns, that included digital marketing, webinars & case studies, to nurture large accounts and enhance up-sell and cross-sell opportunities. Resulted in enhanced engagement of at least 5 strategic accounts per quarter.Events: Led the Events Marketing team, and elevated over 60 events per year through unique & comprehensive strategies. Resulted in over 25% MQL to opportunity generation YOY.

Mississauga

With an annual turnover of over of over € 2.2 billion, the Friedhelm Loh Group in Germany is one of the top six fastest-growing German companies (Accenture), and ranked 80th in the world's top market leaders, with 10,000 employees worldwide, across10 production sites, 63 subsidiaries and 40 agencies. The largest company in the group, Rittal Systems Ltd., headquartered in Mississauga, Ontario, is the Canadian Subsidiary of Rittal GmbH & Co. KG, and is one of the world's largest producers of ground-breaking state-of-the-art enclosures, power distribution, climate control, IT infrastructure, and software & services.Reporting to the President of Rittal Canada, my job is to create an innovative multi-channel marketing strategy for the Canadian market, working closely with my counterparts in Germany and USA, adhering to brand guidelines set by the German Head Office.

Mississauga, Canada

Developed and executed the B2B strategy, with a multi-million $ budget from SECA and Samsung HQ, liaising with global advertising, media, PR agencies and analysts, focusing on digital technologies* Collaborated on media/digital campaign in business publications, exceeding target of 5M impressions/Quarter* Developed a collateral, case study & newsletter campaign through Eloqua to generate 250+downloads/Quarter* Created an aggressive PR campaign achieving 15+ articles per quarter, 500K views per month* Planned an exclusive Samsung knowledge hub generating over 200 downloads/Quarter * Directed the telemarketing company to generate 20 solid leads and over $1M in sales per month* Identified key industry events/speaking opportunities, netting at least 50 vertical leads per month* Managed key partner programs with leading solution partners, and led the execution of the BlackBerry-Samsung roadshows generating over $2M in sales and $5M in potential lead value

Mississauga, Canada

Recruited and led a team of 6 marketing professionals and developed an integrated strategic marketing, communications, PR and digital/social media plan *Created a solid brand for the Organization that increased global brand awareness through a strategic global marketing plan*Managed an international events & sponsorships strategy resulting in increasing leads *Transformed the Company website, increasing website traffic*Implemented a PR plan that included at least 2 press releases per month, 2 case studies per quarter and regular articles/advertisements in industry-leading on-line/off-line publications*Developed an internal/external communications and social media plan to drive traffic to the website*Applied and won over 10 worldwide mobility solutions awards raising the Company's Global profile

Toronto

Responsible for comprehensive project management and coordinating activities between the private and public sector for the smooth execution of some of the largest Ontario government events, Showcase Ontario, & Reaching Resilience Conference* Strategic marketing activities resulted in over 15% increased sponsorship in 2010/2011/2012, while achieving over 50% savings for private sector sponsors* Multi-channel marketing, event, PR and digital tactics and strategies increased brand awareness of private sector organizations at this event, such as the new touch-screen initiative and coordinating software development for this new project* Implemented presentations, sponsorship and exhibit packages, strategy documents, website documents, direct mail, floor plans, executive invitations and event guides* Communicated with major sponsors to prepare new sponsor lists and coordinated with agencies * Reported, tracked, monitored developments between the public and private sector

Toronto/Mississauga

Contributed to the growth of TELUS from a start-up in the East to a formidable giant through marketing innovation* Created a communications plan for Eastern Canada that resulted in 25% increased awareness for TELUS * Launched and solidified the customer testimonial program, completing 10 testimonials+/year to raise awareness for TELUS wins in the East* Managed a $1M+ events & sponsorships budget generating over 100 leads per quarter for the sales funnel* Monitored public relations/digital and social media to ensure at least 10 media mentions per quarter for heightened awareness* Handled Million$ TELUS branding projects: eg. Peterborough Hospital, new TELUS downtown location to enhance the TELUS brand* Spear-headed TELUS thought-leadership through prestigious sponsorships such as the Toronto Board of Trade, Government Technology Week, Showcase Ontario, Retail Council of Canada Conference* Launched the TELUS Ambassador Program in Toronto West, and fully involved in TELUS' Community Relations Programs to project TELUS as a leading community partner

Toronto, Canada Area

• Managed Y2K coordination and project management to identify potential problems, suggested product enhancements to ensure that all North American Cash Management (NACM) products were Y2K compliant.• Liaised with customers, prepared Y2K packages, communicated with internal and external stakeholders to ensure that everyone was updated and felt a sense of security about the project.• Maintained and distributed marketing, implementation and policy collateral pertaining to the NACM product family and provided detailed reporting to all stakeholders.• Obtained a 100% success rate due to diligence and commitment to the project.

Doha, Qatar

• Supervised the marketing, PR and advertising activities of the world’s largest bank, and the largest offshore bank in Qatar, reporting directly to the CEO and Personal Banking Manager, with the objective of increasing awareness and enhancing the revenue of the Bank.• Managed a budget of over $500K that included marketing, advertising and public relations campaigns.• Increased brand awareness for the bank through creation of the monthly customer newsletter, bulletins, collateral, advertising, signage, liaising with various agencies and vendors.• Spear-headed the public relations for senior banking officials, liaising with the media.• Coordinated internal and external events, developing customer contests, loyalty and retention programs, leading to increased productivity and new business development.

Regulated Canadian Immigration Consultant, Immigration, Honours

Activities and Societies: The Immigration Consultant Diploma curriculum had been developed in accordance with the regulations.

Professional Development: Leadership Courses, Entrepreneurship Tools, Entrepreneurial Agility, Innovation Strategies

Samsung Essentials For Marketing (Sem), Samsung Essentials For Business (Seb), Business To Business

Driving Innovation Marketing Certification, Mastering The Art Of Presentation

Driving Innovation

Trade Show Management Certification, All Aspects Of Trade Show Management

Event & Trade Show Management

Certification, Investment Products Course, Credit Card Course, Compliance & Money Laundering

Banking Products and Services

Ba, English, History, Psychology

Bachelor of Arts

Education record

Activities and Societies: Barry Siskind Inc. Trade Show Management TELUS Marketing Communications Strategies Leadership Development.

Marketing & Pr, Marketing, Advertising, Pr

BA Degree from Sophia University Copywriting Excellence from the Advertising Agencies Association (AAA) Several courses in Marketing.