Sandra Abuwalla Email & Phone Number

Mississauga, ON, CA

Kitchener, Ontario, Canada

Responsible for enhancing the North American brand and market share for Noark Electric, global manufacturer of low-voltage electrical components for industrial applications, part of the largest electrical manufacturing group in Asia with over 50,000 employees and a sales revenue of over 22 bln USD, along with an incredible team of experts from Asia and.

Edmonton, Alberta, Canada

Responsible for developing and executing an integrated marketing & events strategy focused on partnerships and strategic accounts, aligned to the organization’s strategy and business objectives. Enterprise & Channel Partnerships: Launched approx. 25 campaigns per quarter, that included exclusive themes and vertical focus. Raised partner engagement by over.

Mississauga

With an annual turnover of over of over € 2.2 billion, the Friedhelm Loh Group in Germany is one of the top six fastest-growing German companies (Accenture), and ranked 80th in the world's top market leaders, with 10,000 employees worldwide, across10 production sites, 63 subsidiaries and 40 agencies. The largest company in the group, Rittal Systems Ltd..

Mississauga, Canada

Developed and executed the B2B strategy, with a multi-million $ budget from SECA and Samsung HQ, liaising with global advertising, media, PR agencies and analysts, focusing on digital technologies* Collaborated on media/digital campaign in business publications, exceeding target of 5M impressions/Quarter* Developed a collateral, case study & newsletter.

Mississauga, Canada

Recruited and led a team of 6 marketing professionals and developed an integrated strategic marketing, communications, PR and digital/social media plan *Created a solid brand for the Organization that increased global brand awareness through a strategic global marketing plan*Managed an international events & sponsorships strategy resulting in increasing.

Toronto

Responsible for comprehensive project management and coordinating activities between the private and public sector for the smooth execution of some of the largest Ontario government events, Showcase Ontario, & Reaching Resilience Conference* Strategic marketing activities resulted in over 15% increased sponsorship in 2010/2011/2012, while achieving over.

Toronto/Mississauga

Contributed to the growth of TELUS from a start-up in the East to a formidable giant through marketing innovation* Created a communications plan for Eastern Canada that resulted in 25% increased awareness for TELUS * Launched and solidified the customer testimonial program, completing 10 testimonials+/year to raise awareness for TELUS wins in the East*.

Toronto, Canada Area

• Managed Y2K coordination and project management to identify potential problems, suggested product enhancements to ensure that all North American Cash Management (NACM) products were Y2K compliant.
• Liaised with customers, prepared Y2K packages, communicated with internal and external stakeholders to ensure that everyone was updated and felt a sense of security about the project.
• Maintained and distributed marketing, implementation and policy collateral pertaining to the NACM product family and provided detailed reporting to all stakeholders.
• Obtained a 100% success rate due to diligence and commitment to the project.

Doha, Qatar

• Supervised the marketing, PR and advertising activities of the world’s largest bank, and the largest offshore bank in Qatar, reporting directly to the CEO and Personal Banking Manager, with the objective of increasing.
• Managed a budget of over $500K that included marketing, advertising and public relations campaigns.
• Increased brand awareness for the bank through creation of the monthly customer newsletter, bulletins, collateral, advertising, signage, liaising with various agencies and vendors.
• Spear-headed the public relations for senior banking officials, liaising with the media.
• Coordinated internal and external events, developing customer contests, loyalty and retention programs, leading to increased productivity and new business development.

Regulated Canadian Immigration Consultant, Immigration, Honours

Activities and Societies: The Immigration Consultant Diploma curriculum had been developed in accordance with the regulations of the.

Professional Development: Leadership Courses, Entrepreneurship Tools, Entrepreneurial Agility, Innovation Strategies

Samsung Essentials For Marketing (Sem), Samsung Essentials For Business (Seb), Business To Business

Driving Innovation Marketing Certification, Mastering The Art Of Presentation

Driving Innovation

Trade Show Management Certification, All Aspects Of Trade Show Management

Event & Trade Show Management

Certification, Investment Products Course, Credit Card Course, Compliance & Money Laundering

Banking Products and Services

Ba, English, History, Psychology

Bachelor of Arts

Education record

Activities and Societies: Barry Siskind Inc. Trade Show Management TELUS Marketing Communications Strategies Leadership Development.

Marketing & Pr, Marketing, Advertising, Pr

BA Degree from Sophia University Copywriting Excellence from the Advertising Agencies Association (AAA) Several courses in Marketing.