Sandra E. Martin Email & Phone Number

Toronto

With more than 20 years of experience in print, digital and broadcast, I bring credibility along with excitingly breakthrough approaches to editorial and client-integrated content needs.

Toronto

Toronto, Ontario, Canada

• Responsible for aligning staff training and development programs with the publication's editorial plans and goals.
• Work with newsroom managers to determine current and future training and development needs.
• Manage and allocate training and development budget.
• Support development conversations between newsroom staff and their direct managers.
• Drive diversity, equity and inclusion (DE&I) across the newsroom, including with respect to hiring, development and staff retention; manage scholarships, internships, the summer program and other DE&I programs.
• Support internal/employee communications and corporate communications.

Toronto, Canada Area

Toronto, Canada Area

• Grew website engagement to more than 1 million visitors per month, an increase of more than 100% from the 450,000 visitors per month upon Ratehub Inc.'s acquisition of MoneySense at the end of 2018.
• Responsible for assignment, creation and publication of editorial and sponsored/partner content, working with the sales team to beat the brand's 2021 budget before the end of Q2.
• Represented the brand in media hits, at conferences and broadly across the publishing industry.

Toronto, Canada Area

Clients have included:Cottage Life The Globe and MailMoneySenseMore magazine (Canadian edition) Profit Seattle Symphony Today's Parent

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

• Oversaw content management and brand image for all Anglophone TVA Publications.
• Responsible for growth and expansion of the magazines' presence across all platforms: print, digital, mobile, tablet.
• Managed the Anglophone publications' Editors-in-Chief.
• Supported sales initiatives and identifies partnership opportunities for all four magazine brands.
• Worked closely with TVA Publications' French-language Group Publishers to create efficiencies and identify opportunities for co-operation and growth among all magazine brands and across multiple platforms.
• Served as an active member of TVA Publications' management committee.

Toronto, Canada Area

• Responsible for content direction, creation and presentation across print, digital and tablet platforms—a first for anyone in this position in the brand’s history.
• Oversees visual and editorial refresh of the brand in its crucial 40th-anniversary year, modernizing the approach, language and visual style while respecting brand’s heritage. (Refresh is still in progress!)
• Improved editorial quality and design aesthetics, while trimming spending (salaries and editorial/art costs) at the same time.
• Manages editorial budget.
• Tablet readers of the magazine spend a nearly unprecedented 30 to 35 minutes with each issue of Canadian Living, illustrating the brand’s responsiveness to reader wants and needs.
• Revamp of social media strategy has seen double-digit improvement in engagement metrics, which continue to improve.

Toronto

• Launched this 1-million-plus circulation print magazine, website and tablet edition aimed at Canadian moms; print copies are distributed in Walmart Supercentres across Canada
• Soft-launched Quebec edition in print, online and in tablet format in December 2013
• As hiring manager, built editorial and art teams from scratch
• Creates high-quality, engaging and award-winning multi platform content with a small, but highly-dedicated staff
• Walmart Live Better was awarded six Custom Content Council Pearl Awards, and two Canadian Marketing Association awards in its first year; in-store copies run out in the majority of Walmart Supercentre locations within.
• Core member of the team that pitched and won this custom-content business

Toronto, Canada Area

• Substantively edited a wide variety of editorial packages, feature articles and columns, working with freelance writers on topics ranging from anaphylaxis and breastfeeding to psychological issues and sleep training.
• Edited 2012 Healthy Pregnancy special interest publication (SIP), from creating the lineup and overseeing photo shoots, to contracting expert contributors and marketing efforts.
• Generated story and art ideas.
• Conceived and contributed to a regular blog, Todaysparent.com/savingwithsandra.
• Responsible for hiring and supervising editorial interns and some junior staff
• Represented Today's Parent in television and radio interviews, including appearances on Citytv's CityLine and CityNews, Canada AM, The Mom Show, Til Debt Do Us Part, CBC's The National and ET Canada

Toronto, Canada Area

Presented interactive seminars on parenting and personal finance topics, including:Planet-Friendly ParentingThe Secrets of Real Life MillionairesHow to Outsmart Your Car Dealer

Toronto, Canada Area

• Developed prototype for new weekly FP Weekend section (launched February 12, 2005). Promoted from Reporter, Financial Post.
• Tailored editorial product from the ground up for a specific demographic, focussing feature topics and regular departments on areas of interest to the readership.
• Maintained high editorial standards under a limited budget and staff.
• Designed and edited a society column for the section.
• Worked with freelance writers, as well as staff reporters; assigned and conceived freelance story ideas; worked through substantive edits, saved difficult stories.
• Provided leadership of editorial staff, including development of weekly editorial story schedules, assigning projects and overseeing division of labour for weekly section.

Toronto, Canada Area

• Responsibilities as Senior Features Editor, 2002 to 2004, included:
• Wrote, assigned and edited articles on personal finance and lifestyle issues.
• Was a regular radio and television contributor on behalf of the magazine, appearing on CBC Radio and Canada AM, among other outlets.
• Served as the magazine's Staff Writer, Associate Editor, then Features Editor previously.

Toronto, Canada Area

• Edited the Toronto Symphony Orchestra's programme magazine, Performance.
• Assigned and edited feature articles and columns, as well as classical music programme notes.
• Conceived and implemented a complete editorial redesign of Performance in 1996, transforming a staid handout into a fan magazine for orchestral music lovers.
• Planned and maintained accounts for editorial budget.

• Wrote feature articles on the Toronto-area retail, arts and entertainment scenes, as well as a regular restaurant review column.
• Edited stories by other magazine staffers and freelancers.
• Served as photo editor and photo researcher.
• Fact-checked, copy-edited and proofread all sections of the magazine.

Bachelor Of Applied Arts, Journalism

Csc Designation, Investing