Experienced marketing and branding professional in highly competitive environments - CPG, B2B and B2C. Drawing from a rich background in brand development, product management and global marketing communications, I offer a broad perspective in the creation of effective marketing strategies. I am brand-centric, globally-minded and always customer-focused. I create and execute communication strategies that are clear, compelling and relevant to their intended audience(s). - Extensive marketing communications experience with progressive responsibility;- Global and US ethnic communications expertise across industries and geographies;- Proven track record with branding and messaging architecture;- Highly collaborative style with clients, vendors and co-workers.Category Expertise:Agriculture, automotive, food & beverages, bio-medical & healthcare, manufacturing, tourism & hospitality, telecommunications, retail, public services, non-profit.Client Experience: 3M, Cargill, American Medical Systems, Arts Midwest, AT&T, Estee Lauder, Mercedes-Benz, Hormel, Hyatt, Payless ShoeSource, Pfizer, Simmons, Sea World and Bush Gardens, St. Jude Medical, State of Minnesota, TCF Bank.Core Expertise: • Marketing and communications management• Brand strategy and architecture• Global communication strategies• Naming and branding• New products: development, test markets and launches• Content marketing• Cross-functional teams• Events & experiential activities• Multicultural marketing• Translation and transcreation strategies• Website localization• Multilingual videos