Sandra Higgins Email & Phone Number

Florida, United States

Miami, Florida, Us

Miami, Florida, Us

Key Lime Interactive (KLI) is a Customer Experience and User Experience research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help our growing list of Fortune 500 clients understand and effectively engage their customers. Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. Our experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.

Clearwater, Fl, Us

Ideation, development, and execution of marketing programs to create demand and revenue for TOPS' SaaS solution and to deliver differentiated company customer experiencesCross-functional partner to Demand Gen. Marketing Manager to target leads throughout the customer life cycle and create messaging around six unique buyer personasCreated digital user strategy to boost traffic and increase form conversions with MarTech solutions

Saint Louis, Mo, Us

Formerly WellCare Health Plans, Centene is committed to removing barriers to healthcare. Centene's focus is on healthcare access, quality, and affordability for all.Responsible for project managing a wide-range of Digital Communications initiatives including long-range plans, goals, and objectives for all digital assets, including: mobile apps, chat, email, text, public websites, and internal and external portals.

Digital Marketing Manager, overseeing a team of 5 in managing a diverse portfolio of clients and brands, including non-profits, technology, aerospace, retail, entrepreneurs, financial services, e-Commerce, and various small-medium businessesUtilized tools such as Google Analytics to analyze data, focusing on understanding customer behavior on the web, mobile, tablet, and social platformsResponsible for the development and implementation of an on-brand cross-platform social media strategy for the YMCA of the Suncoast, generating a 150% increase in engagement YoY across multiple social channelsRecognized for the website and social media strategy by the YMCA of the USA at the national event, receiving the Communicator Award of Distinction from the International Academy of the Visual ArtsCollaborated with executive leadership, board members, and internal stakeholders at Heart Gallery of Pinellas and Pasco, creating an integrated digital marketing program consisting of website development and marketing automation, including email, lead capture, social media, and SEO/SEMFacilitated training for HGPP employees concerning CRM marketing automation solutions, ensuring optimization of online efforts to connect, engage, nurture, and convert the online audiencesLed in adding and optimizing SEO at Savannah VOICE Festival (SVF), producing an approximate 40% YoY traffic increase via organic searches Created and implemented strategic Google AdWords campaigns with targeted landing pages for SVF, generating an average of 4.9% CTRs, an above industry averageAchieved recognition as a thought leader within the digital marketing space, leading with innovative ideas to create value within the industry

St Petersburg, Fl, Us

As the Digital Marketing Director for Springboard Marketing, I was the agency’s lead strategic developer for digital marketing programs for B2B and B2C clients. I ensured client satisfaction through the development and implementation of successful marketing campaigns. Other skills used include developing strategic social media programs, website development & management, lead generation, online content creation, e-mail campaign management, SEO optimization, branding, marketing collateral creation, copy writing, marketing strategy development and more.

Monroe, Mi, Us

• Responsible for planning, directing and producing national and international marketing events for nationally recognized brand La-Z-Boy Premier and Coleman Classic Hot Tubs retail channels;• Coordinated activities concerned with the merchandising, promotion, production, sales, and distribution of product within various channels, for both La-Z-Boy and Coleman brands;• Responsible for launching cross-merchandising promotion with La-Z-Boy Premier Hot Tubs and La-Z-Boy Outdoor Select Furniture at various national trade events;• Key component in production of persuasive and relevant event promotions and marketing collateral;• Communicate marketing events ROI and competitive analysis metrics across various levels of management; and• Develop and execute marketing events strategy and event plan of action for domestic and European market new business acquisition.

Mobile, Alabama, Us

• Creation and execution of event marketing strategies • Collaborate with internal teams to define objectives and requirements to create strategic event plans• Develop and execute strategic sponsorships and partnerships to build awareness and generate demand from existing customers and prospects to support business objectives• Management, direction and production of all events, including but not limited to; identification of venues, contract negotiation, AV/SFX, F&B, staging, direction, video production, content, identification and booking of talent/speakers, rider fulfillment, onsite management and pre and post event budget analysis measuring ROI